{"product_id":"eleven-australia-keep-my-colour-blonde-purple-toning-shampoo-10-1-fl-oz-sulfate-free-blue-violet-formula-to-neutralize-brassine","title":"ELEVEN AUSTRALIA Keep My Colour Blonde Purple Toning Shampoo — 10.1 fl oz, Sulfate-Free Blue-Violet Formula to Neutralize Brassine","description":"\u003cp\u003e\u003cstrong\u003eKeep My Colour Blonde Shampoo is a sulfate-free purple toning shampoo that neutralizes brassiness in natural and color-treated blonde hair using a blue base with Ext Violet 2.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated by ELEVEN AUSTRALIA, this shampoo balances warm yellow and orange tones with a blue-violet toning system designed for both women and men. It refreshes faded color, clarifies without stripping, and leaves hair looking cooler and more luminous after each wash. The formula is gentle enough for regular use on highlighted, balayage, or full-bleach hair while still providing targeted toning action.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce brassiness without over-drying?\u003c\/h3\u003e\n\n\u003cp\u003eThe blue base combined with Ext Violet 2 deposits cool pigments that counteract unwanted yellow and orange tones. Because the formula is sulfate-free, it cleanses hair without aggressive surfactants that can strip moisture and color.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBlue-violet pigments neutralize warm tones for cooler-looking blonde.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants preserve natural oils and color vibrancy.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing maintains hair softness and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I use Keep My Colour Blonde Shampoo to see the best results?\u003c\/h3\u003e\n\n\u003cp\u003eUse the shampoo as needed to maintain tone—typically once to twice a week for color-treated blonde, or more frequently if environmental factors are accelerating brassiness. Alternate with a regular moisturizing shampoo when hair needs extra hydrating care.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply 1–2 times weekly for light toning maintenance.\u003c\/li\u003e\n  \u003cli\u003eIncrease frequency briefly after sun exposure or swimming.\u003c\/li\u003e\n  \u003cli\u003ePair with a nourishing conditioner or mask on alternate washes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kinds of blonde and color-treated hair is this suitable for?\u003c\/h3\u003e\n\n\u003cp\u003eKeep My Colour Blonde Shampoo works on a wide range of blonde shades—platinum, ash, beige, honey, and highlighted looks. It’s also appropriate for hair with color-corrected or fashion tones that need occasional neutralizing of warmth.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSafe for bleached, highlighted, and natural blonde hair.\u003c\/li\u003e\n  \u003cli\u003eEffective on salon-colored blondes and at-home lightened hair.\u003c\/li\u003e\n  \u003cli\u003eDesigned for both men's and women’s grooming routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for even toning without over-depositing color?\u003c\/h3\u003e\n\n\u003cp\u003eLather a small amount into wet hair and leave on for 1–3 minutes depending on desired toning intensity, then rinse thoroughly. Start with a shorter leave-in time if you have porous or very light hair, and adjust gradually to find your ideal balance.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to clean, wet hair and distribute evenly from roots to ends.\u003c\/li\u003e\n  \u003cli\u003eLeave on 1–3 minutes; longer for stronger toning, shorter for maintenance.\u003c\/li\u003e\n  \u003cli\u003eRinse completely and follow with a conditioner to restore moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Keep My Colour Blonde Shampoo is aimed at anyone with blonde or lightened hair who wants to reduce brassiness and refresh cool tones without harsh sulfates. It suits people who color at home or in the salon, those who swim or spend time in the sun frequently, and anyone seeking an easy, salon-inspired toning step in their regular haircare routine. Product code: B095JBFC6X.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua) (Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Acrylates Copolymer, PEG-12 Dimethicone, Glycerin, Cucumis Sativus (Cucumber) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis Leaf Extract, Cymbopogon Schoenanthus Extract, Hydrolyzed Soy Protein, Hydrolyzed Quinoa, Sodium Levulinate, Triethyl Citrate, Polyquaternium-10, PEG-150 Distearate, Mica, Propylene Glycol, Triethanolamine, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Citric Acid, Sodium Hydroxide, Fragrance (Parfum), Linalool, Benzyl Alcohol, Titanium Dioxide (CI 77891), Ext. Violet 2 (CI 60730)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s gentle and sulfate-free, but use 1–2 times weekly for toning and alternate with a moisturizing shampoo for daily cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it turn my hair purple?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—when used as directed, the blue-violet pigments neutralize brassiness without leaving a purple tint.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ELEVEN AUSTRALIA","offers":[{"title":"Default Title","offer_id":51487665258729,"sku":"B095JBFC6X","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/eleven-australia-keep-my-colour-front-bottle.jpg?v=1783286738","url":"https:\/\/cervaaustralia.com\/products\/eleven-australia-keep-my-colour-blonde-purple-toning-shampoo-10-1-fl-oz-sulfate-free-blue-violet-formula-to-neutralize-brassine","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}