{"product_id":"eleven-australia-keep-my-colour-blonde-purple-toning-shampoo-1-7-fl-oz-sulfate-free-blue-base-to-neutralize-brassiness","title":"ELEVEN AUSTRALIA Keep My Colour Blonde Purple Toning Shampoo 1.7 fl oz — Sulfate-Free, Blue Base to Neutralize Brassiness","description":"\u003cp\u003e\u003cstrong\u003eKeep My Colour Blonde Shampoo is a compact, purple-toning cleanser designed to neutralize brassiness and refresh blonde or color-treated hair after every wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated 1.7 fl oz formula from ELEVEN AUSTRALIA uses a blue base with Ext Violet 2 to counter warm, yellow tones while gently cleansing without sulfates. It’s formulated for both natural and dyed blondes who want clearer, cooler tones between salon visits. The travel-friendly size is convenient for trial, trips, or keeping in your gym bag.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce brassiness in blonde hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits cool pigments that counteract warm undertones, helping hair appear cleaner and more neutral in tone. It works during the wash cycle, blending with your existing color to reduce unwanted yellows and orange hues without harsh stripping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlue base plus Ext Violet 2 pigments target warm-yellow tones.\u003c\/li\u003e\n  \u003cli\u003eRinse-out formula corrects brassy shades while cleansing.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants help preserve color vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this be gentle enough for color-treated or fragile hair?\u003c\/h3\u003e\n\u003cp\u003eFormulated without sulfates, the shampoo uses milder cleansers meant to limit aggressive fading. It refreshes tone while helping preserve the undertone of salon color, so you can use it as part of a regular color-care routine rather than a heavy clarifying treatment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free formulation reduces harsh stripping of dyes.\u003c\/li\u003e\n  \u003cli\u003eSuitable for frequent use in small doses to maintain tone.\u003c\/li\u003e\n  \u003cli\u003eDesigned for both natural and chemically colored blondes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the 1.7 fl oz travel size for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, lather focusing on brass-prone areas, then leave it in for one to three minutes depending on desired toning intensity before rinsing. Because it’s concentrated, start with less product and adjust frequency to avoid over-toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a coin-sized amount for short hair, more for long hair.\u003c\/li\u003e\n  \u003cli\u003eLeave 1–3 minutes for light to stronger toning effects.\u003c\/li\u003e\n  \u003cli\u003eFollow with a conditioner or mask to restore moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan men use this shampoo as effectively as women?\u003c\/h3\u003e\n\u003cp\u003eYes—toning and brass control are based on pigment, not gender, so men with blonde, highlighted, or color-treated hair will see the same benefits. The compact bottle is also easy to travel with for any routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes warm tones in all hair types and lengths.\u003c\/li\u003e\n  \u003cli\u003ePortable size fits gym bags and travel kits for on-the-go use.\u003c\/li\u003e\n  \u003cli\u003eSimple rinse-out application makes it low-maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This product suits anyone with natural or color-treated blonde, silver, or highlighted hair who wants to reduce brassiness without heavy stripping. It’s ideal for travelers, first-time toning users, or anyone seeking a gentle, sulfate-free option to refresh cool tones between salon visits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua) (Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Acrylates Copolymer, PEG-12 Dimethicone, Glycerin, Cucumis Sativus (Cucumber) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis Leaf Extract, Cymbopogon Schoenanthus Extract, Hydrolyzed Soy Protein, Hydrolyzed Quinoa, Sodium Levulinate, Triethyl Citrate, Polyquaternium-10, PEG-150 Distearate, Mica, Propylene Glycol, Triethanolamine, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Citric Acid, Sodium Hydroxide, Fragrance (Parfum), Linalool, Benzyl Alcohol, Titanium Dioxide (CI 77891), Ext. Violet 2 (CI 60730)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the shampoo in for toning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave it 1–3 minutes depending on how strong you want the toning; shorter for maintenance, longer for more correction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for highlighted or chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula is formulated to refresh tone without aggressively stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ELEVEN AUSTRALIA","offers":[{"title":"Default Title","offer_id":51486901502185,"sku":"B09QT4TB75","price":58.02,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/eleven-australia-keep-my-colour-blonde-front-bottle.jpg?v=1783245712","url":"https:\/\/cervaaustralia.com\/products\/eleven-australia-keep-my-colour-blonde-purple-toning-shampoo-1-7-fl-oz-sulfate-free-blue-base-to-neutralize-brassiness","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}