{"product_id":"eb5-exfoliating-aha-cleansing-lotion-6-fl-oz-gentle-soap-free-cleanser-hydrating-brightening","title":"eb5 Exfoliating AHA Cleansing Lotion — 6 fl oz gentle soap-free cleanser, hydrating \u0026 brightening","description":"\u003cp\u003e\u003cstrong\u003eeb5 Exfoliating AHA Cleansing Lotion is a gentle, soap-free daily cleanser with lactic acid and plant-derived ingredients that cleanses, smooths, and helps brighten skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight 6 fl oz tube is formulated for everyday use by men and women who want a non-drying way to remove dirt, oil, and dead skin cells while maintaining moisture. The formula combines lactic acid (an AHA) with oat kernel extract and vitamins E and B5 to provide mild exfoliation, soothing, and hydration without harsh sulfates, parabens, fragrances, or added dyes. It fits into a simple anti-aging routine alongside toners and creams to support softer, more even-looking skin.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cleanser gently exfoliate without irritating skin?\u003c\/h3\u003e\n\u003cp\u003eThe product uses lactic acid, a mild alpha-hydroxy acid (AHA), to loosen and lift away dead surface cells while helping retain hydration. Unlike stronger chemical exfoliants, it is blended with soothing oat kernel and hydrating vitamins to reduce the chance of dryness or redness when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains lactic acid for controlled chemical exfoliation\u003c\/li\u003e\n  \u003cli\u003eOat kernel extract calms and soothes during use\u003c\/li\u003e\n  \u003cli\u003eVitamins E and B5 help replenish skin moisture\u003c\/li\u003e\n  \u003cli\u003eSoap-free, sulfate-free base minimizes stripping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this lotion work for my skin type—oily, dry, or combination?\u003c\/h3\u003e\n\u003cp\u003eYes. The formula is designed to be non-drying and suitable for oily, dry, and combination skin because it removes impurities without removing essential oils. Users with drier skin benefit from the lotion’s hydrating ingredients, while those with oilier skin will still get effective cleansing and mild exfoliation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-drying texture supports hydration for dry skin\u003c\/li\u003e\n  \u003cli\u003eHelps clear trapped oil and surface buildup for oily skin\u003c\/li\u003e\n  \u003cli\u003eBalanced formulation works well for combination skin zones\u003c\/li\u003e\n  \u003cli\u003eHypo-allergenic and dermatologist tested for broad tolerance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this cleanser into my skincare routine?\u003c\/h3\u003e\n\u003cp\u003eUse the cleansing lotion once or twice daily as the first step in your regimen: apply to damp skin, massage gently, and rinse thoroughly. For anti-aging results, follow with eb5 Anti-Aging Toner and Anti-Aging Cream; always use sunscreen during daytime when using exfoliating products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp face, massage, then rinse—morning and\/or night\u003c\/li\u003e\n  \u003cli\u003eFollow with toner and moisturizer for best results\u003c\/li\u003e\n  \u003cli\u003eIntroduce gradually if you’re new to AHAs (every other day)\u003c\/li\u003e\n  \u003cli\u003eUse daily sunscreen when using exfoliating ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this formula a cleaner option compared to conventional washes?\u003c\/h3\u003e\n\u003cp\u003eThis cleansing lotion avoids common irritants like sulfates, parabens, fragrances, and dyes, and is produced in the USA with non-GMO plant-based components. The lightweight cream texture cleanses effectively while emphasizing gentleness and skin comfort, making it a minimalist choice for daily care.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from sulfates, parabens, fragrance, and dyes\u003c\/li\u003e\n  \u003cli\u003ePlant-based oat kernel and essential vitamins included\u003c\/li\u003e\n  \u003cli\u003eHypo-allergenic and dermatologist tested for safety\u003c\/li\u003e\n  \u003cli\u003ePackaged in a travel-friendly 6 fl oz tube for everyday use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: eb5 Exfoliating AHA Cleansing Lotion is intended for adults seeking a mild, moisturizing cleanser that also provides gentle chemical exfoliation. It suits people looking for a simplified anti-aging routine—especially those who prefer fragrance-free, dermatologist-tested products with plant-derived support. If you want to brighten texture and maintain hydration without harsh surfactants, this lotion is a practical daily choice.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Glycerin, Caprylic\/Capric Triglyceride, Stearic Acid, PEG-2 Cocamide, Peg-8, Glycol Distearate, Cetyl Alcohol, Avena Sativa (Oat) Kernel Flour, Tocopheryl Acetate, Panthenol, Poly-Quaternium-7, PEG-10 Soy Sterol, Cetearyl Alcohol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Lactic Acid, Carbomer, Disodium EDTA, Aminomethyl Propanol, Caprylyl Glycol, Chlophenesin, Phenoxyethanol\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use eb5 AHA Cleansing Lotion every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for daily use; start every other day if new to AHAs, then increase as tolerated.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s hypo-allergenic, fragrance-free, and dermatologist tested, but patch-test first if you have very reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"eb5","offers":[{"title":"Default Title","offer_id":51485485039849,"sku":"B00LHZC4PG","price":66.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/eb5-front-packaging-tube.jpg?v=1783190387","url":"https:\/\/cervaaustralia.com\/products\/eb5-exfoliating-aha-cleansing-lotion-6-fl-oz-gentle-soap-free-cleanser-hydrating-brightening","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}