{"product_id":"eau-thermale-avene-vitamin-activ-cg-radiance-concentrated-serum-vitamin-cg-niacinamide-bakuchiol-brightening","title":"Eau Thermale Avène Vitamin Activ Cg Radiance Concentrated Serum — Vitamin Cg + Niacinamide \u0026 Bakuchiol Brightening","description":"\u003cp\u003e\u003cstrong\u003eEau Thermale Avène Vitamin Activ Cg Radiance Concentrated Serum is a lightweight daily serum that visibly brightens skin, reduces the look of dark spots and smooths fine lines using a stable Vitamin Cg complex, niacinamide, and bakuchiol.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentratd formula blends Avène’s ultra-optimized Pro-Vitamin Cg (ascorbyl glucoside), niacinamide and bakuchiol to deliver immediate radiance and gradual visible improvements in texture and tone. Designed for facial use, the serum offers antioxidant support and a dewy, non-greasy finish. The active blend is formulated to be sensorial with 94% ingredients of natural origin and packaged responsibly.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice brighter skin?\u003c\/h3\u003e\n\u003cp\u003eMany users report an instant boost in radiance thanks to the stabilized Vitamin Cg, which acts quickly on surface dullness. Within days you may see a fresher-looking complexion, while more visible reductions in dark spots and uneven tone typically appear with consistent use over weeks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate: brighter, more luminous surface appearance.\u003c\/li\u003e\n  \u003cli\u003e4 weeks: visible reduction in the appearance of dark spots and more even tone.\u003c\/li\u003e\n  \u003cli\u003eContinuous use: progressive smoothing of fine lines and improved skin texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes Vitamin Cg different from regular vitamin C serums?\u003c\/h3\u003e\n\u003cp\u003eVitamin Cg (ascorbyl glucoside) is a stabilized, water-soluble derivative of vitamin C that retains potency longer and is gentler on the skin than pure L-ascorbic acid. Avène’s formulation delivers the antioxidant and brightening benefits associated with vitamin C while limiting irritation and maintaining formula stability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStability: less oxidation than pure vitamin C, preserving efficacy.\u003c\/li\u003e\n  \u003cli\u003eTolerance: formulated for reduced irritation compared with high-strength L-ascorbic acid.\u003c\/li\u003e\n  \u003cli\u003ePerformance: optimized to provide vitamin C–equivalent activity at lower free-acid concentrations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this serum help reduce fine lines and improve skin texture?\u003c\/h3\u003e\n\u003cp\u003eThe combined action of niacinamide and bakuchiol supports visible smoothing of fine lines and an improved surface texture without harsh exfoliation. Bakuchiol is included as a botanical alternative known for supporting cellular renewal pathways, while niacinamide helps reinforce the skin barrier and even tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNiacinamide: promotes barrier health and reduces the appearance of pore and texture irregularities.\u003c\/li\u003e\n  \u003cli\u003eBakuchiol: provides gentle, plant-based support for renewal and smoothing.\u003c\/li\u003e\n  \u003cli\u003eVitamin Cg: firms and brightens to complement texture improvements.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the serum in my routine?\u003c\/h3\u003e\n\u003cp\u003eApply the serum once or twice daily to clean, dry skin before moisturizers and sunscreens. Because vitamin-based actives can be sensitive to sunlight, follow with a broad-spectrum SPF during the day to protect results and maintain even tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStep 1: Cleanse and pat skin dry.\u003c\/li\u003e\n  \u003cli\u003eStep 2: Dispense a few drops and smooth across face and neck.\u003c\/li\u003e\n  \u003cli\u003eStep 3: Layer moisturizer and daytime SPF after absorption.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this product for? This serum is aimed at anyone seeking a visible boost in radiance and a reduction in the appearance of dark spots, fine lines and uneven texture, especially those who prefer a stabilized form of vitamin C with gentle supportive actives. It suits skin types that need antioxidant protection without heavy, greasy residue and is appropriate for users who value high-natural-origin content and sustainable packaging. Avoid if you have a specific sensitivity to any listed ingredients; when in doubt, perform a patch test or consult a skincare professional.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAvene Thermal Spring Water (Avene Aqua), Glycerin, Niacinamide, Pentylene Glycol C9-12 Alkane, Caprylic\/Capric Triglyceride, Pentaery Thrityl Tetracaprylate\/Tetracaprate, Ascorbyl Glucoside, Bakuchiol, 1.2-Hexanediol Acacia Senegal Gum Butylene Glycol Citric Acid, Coco-Caprylate\/Caprate, Fragrance (Parfum), Glyceryl Behenate, Glyceryl Dibehenate, Sodium Citrate, Sodium Dilauramidoglutamide Lysine, Sodium Hyaluronate, Sodium Hydroxide, Tocopheryl Glucoside, Tribehenin, Water (Aqua) Xanthan Gum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this serum safe for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated for tolerance with a stabilized vitamin C derivative, but patch test first if you have known sensitivities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need sunscreen after using this serum?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Use a broad-spectrum SPF during the day to protect results and maintain even skin tone.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Eau Thermale Avène","offers":[{"title":"Default Title","offer_id":51487984713961,"sku":"B0CNKJTV1X","price":138.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/avene-vitamin-activ-cg-serum-front-bottle.jpg?v=1783298502","url":"https:\/\/cervaaustralia.com\/products\/eau-thermale-avene-vitamin-activ-cg-radiance-concentrated-serum-vitamin-cg-niacinamide-bakuchiol-brightening","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}