{"product_id":"e45-moisturising-cream-50g-fragrance-free-emollient-for-dry-sensitive-skin","title":"E45 Moisturising Cream 50g — fragrance-free emollient for dry, sensitive skin","description":"\u003cp\u003e\u003cstrong\u003eE45 Cream 50g is a fragrance-free emollient cream that calms and softens dry, flaky and sensitive skin for daily use by the whole family.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as a dermatologist-backed emollient, E45 Cream combines gentle moisturising ingredients to relieve tight, rough skin and support the skin’s surface. Its lightweight, non-greasy texture absorbs to leave skin feeling smoother and protected without perfumes, making it suitable for those who need consistent daily hydration or spot care for problem areas.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will E45 Cream reduce dryness?\u003c\/h3\u003e\n\u003cp\u003eMany users notice immediate smoothing as the cream restores surface moisture and eases flaky texture. Repeated application builds longer-lasting hydration and helps prevent the return of roughness when used as part of a routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApplies smoothly and absorbs without a heavy residue\u003c\/li\u003e\n  \u003cli\u003eUse 2–3 times daily on dry areas for best results\u003c\/li\u003e\n  \u003cli\u003eWorks as both daily moisturiser and targeted treatment for patches\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients make E45 Cream suitable for sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eE45 Cream contains purified lanolin (Medilan), chosen for its calming, moisture-retaining properties and low allergenic potential. The formulation is fragrance-free and dermatologically tested to reduce irritation risk for sensitive or compromised skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedilan (purified lanolin) helps lock in moisture\u003c\/li\u003e\n  \u003cli\u003eNo added perfumes or unnecessary actives that can irritate\u003c\/li\u003e\n  \u003cli\u003eDermatologically assessed for gentle everyday use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this cream on babies and on conditions like eczema?\u003c\/h3\u003e\n\u003cp\u003eE45 Cream is suitable for infants from one month old and for family use, providing gentle moisturisation for a range of dry-skin presentations. While it helps manage dryness associated with eczema, dermatitis and other dry skin types, follow any clinician guidance and patch-test when introducing new products to sensitive skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for infants over one month when used as directed\u003c\/li\u003e\n  \u003cli\u003eSupports care for eczema-prone or itchy skin by restoring moisture\u003c\/li\u003e\n  \u003cli\u003ePatch-test on a small area if skin is very reactive\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use E45 Cream in my daily skincare routine?\u003c\/h3\u003e\n\u003cp\u003eApply to clean, dry skin two to three times daily or as needed to restore and maintain hydration. For very dry patches, gently rub the cream into the affected area and reapply after washing, bathing or any activity that strips moisture from the skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after bathing to seal in hydration\u003c\/li\u003e\n  \u003cli\u003eReapply after handwashing or when skin feels tight\u003c\/li\u003e\n  \u003cli\u003eKeep the 50g tube in a bag or pocket for on-the-go touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? E45 Cream 50g is aimed at people seeking a dependable, fragrance-free moisturiser to manage dry, flaky or sensitive skin across the family—parents caring for infants, those with intermittently dry or itchy skin, and anyone wanting a compact tube for daily maintenance or travel. It is particularly useful when you need a clinically minded emollient that balances effective moisturisation with a gentle formula.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eActive ingredients: White soft paraffin BP 14.5% w\/w, light liquid paraffin PH EUR 12.6% w\/w hypoallergenic anhydrous lanolin (medilan r) 1.0% w\/w; Also contains: Glyceryl monostearate, citric acid monohydrate, cetyl alcohol, sodium hydroxide, sodium cetostearyl sulphate, carbomer, methyl hydroxybenzoate, propyl hydroxybenzoate, purified water.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is E45 Cream fragrance-free and suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. E45 Cream is perfume-free and dermatologically tested for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply the 50g tube?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply two to three times daily or as required, especially after washing or bathing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":51492007117033,"sku":"B002ISB9NO","price":55.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/e45-cream-50g-front-tube.jpg?v=1783352502","url":"https:\/\/cervaaustralia.com\/products\/e45-moisturising-cream-50g-fragrance-free-emollient-for-dry-sensitive-skin","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}