{"product_id":"e-l-f-primer-infused-matte-blush-0-35-oz-lightweight-long-wear-buildable-cheek-color","title":"e.l.f. Primer-Infused Matte Blush — 0.35 oz Lightweight, Long-Wear Buildable Cheek Color","description":"\u003cp\u003e\u003cstrong\u003ee.l.f. Primer-Infused Matte Blush is a lightweight powder blush infused with primer for buildable, long-lasting matte color that wears like a second skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis updated e.l.f. blush combines primer and pigment in a single compact to simplify your routine while extending wear. The formula is designed to blend easily, layer without caking, and reduce surface shine for a smooth matte finish. Packaged in e.l.f.'s sleek new case and available in six shades (including four fresh additions), it aims to give natural-looking cheek definition that lasts through a busy day or a night out.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the primer-infusion change performance?\u003c\/h3\u003e\n\u003cp\u003eThe built-in primer helps the powder grip skin for improved adhesion and longevity compared with standard powders. You’ll notice less fading and fewer touch-ups are needed because pigments sit evenly on top of skin rather than sliding off.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrimer layer promotes pigment adherence to skin\u003c\/li\u003e\n  \u003cli\u003eReduces midday fading and patchy wear\u003c\/li\u003e\n  \u003cli\u003eCreates a smoother base for even blending\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this give a matte look without looking flat?\u003c\/h3\u003e\n\u003cp\u003eYes — the blush is formulated to deliver a true matte finish while remaining buildable, so you can achieve a soft, skin-like dimension. Because the texture is lightweight, you can layer for intensity without creating a cakey or powdery appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable coverage from sheer to bold\u003c\/li\u003e\n  \u003cli\u003eWeightless feel prevents chalky buildup\u003c\/li\u003e\n  \u003cli\u003eBlends easily for natural contour and color payoff\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for natural, long-wear color?\u003c\/h3\u003e\n\u003cp\u003eUse a fluffy blush brush to pick up a light amount of product and tap off any excess before sweeping across the apples of the cheeks. Layer gradually for more pigment and blend outward toward the temples to mimic a natural flush.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightly dab brush into pan, remove excess\u003c\/li\u003e\n  \u003cli\u003eSweep from cheek apples toward hairline to blend\u003c\/li\u003e\n  \u003cli\u003eBuild in thin layers to increase intensity evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin-friendly qualities does it offer?\u003c\/h3\u003e\n\u003cp\u003ee.l.f. highlights skin-conscious formulation and ethical standards: the product is vegan, cruelty-free, and Leaping Bunny certified. While formulations can change, the blush is marketed to minimize shine and keep finish comfortable on a range of skin types.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e100% vegan and cruelty-free certification\u003c\/li\u003e\n  \u003cli\u003eFormulated to minimize surface shine for matte wear\u003c\/li\u003e\n  \u003cli\u003eDesigned for comfortable, long-lasting everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This primer-infused matte blush suits anyone seeking an easy, dependable cheek color that lasts through long days without frequent touch-ups. It’s especially helpful for people who prefer a matte finish, want buildable coverage, or like the convenience of a primer-plus-powder product. Ideal for beginners who need forgiving, blendable color and also for makeup users who want to streamline their routine while keeping cruelty-free, vegan options in their kit.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMica, Synthetic Fluorphlogopite, Boron Nitride, Dimethicone, Silica, Magnesium Palmitate, Magnesium Stearate, Ethylhexyl Palmitate, Copernicia Cerifera Cera (Carnauba) Wax, Octyldodecyl Stearoyl Stearate, Phenoxyethanol, Tocopheryl Acetate, Caprylyl Glycol, Triethoxycaprylylsilane, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter MAY CONTAIN : Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491), Red 40 Lake (CI 16035), Manganese Violet (CI 77742)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this blush suitable for oily skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The primer-infused formula helps minimize shine and the matte finish is suitable for oily-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I build intensity without patchiness?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply in light layers with a fluffy brush, tapping off excess and blending outward for even buildable color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":51491606069481,"sku":"B07P9MFNLV","price":53.91,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/elf-primer-infused-matte-blush-front-packaging.jpg?v=1783338521","url":"https:\/\/cervaaustralia.com\/products\/e-l-f-primer-infused-matte-blush-0-35-oz-lightweight-long-wear-buildable-cheek-color","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}