{"product_id":"e-l-f-power-grip-primer-with-4-niacinamide-gel-hydrating-face-primer-0-811-fl-oz-grips-makeup-for-longer-wear","title":"e.l.f. Power Grip Primer with 4% Niacinamide — Gel Hydrating Face Primer, 0.811 fl oz, Grips Makeup for Longer Wear","description":"\u003cp\u003e\u003cstrong\u003ee.l.f. Power Grip Primer + 4% Niacinamide is a sticky, gel-based face primer that helps visibly even and brighten skin while creating a dewy base that grips makeup for longer wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis updated Power Grip Primer combines the brand’s signature tacky gel texture with 4% niacinamide to preps skin for makeup while addressing the look of uneven tone and dullness. The translucent formula sinks in clear on every skin tone and leaves a luminous finish that helps makeup adhere and stay put. It’s lightweight, vegan, cruelty-free, and designed to work alongside your daily skincare and makeup routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this primer improve makeup wear?\u003c\/h3\u003e\n\u003cp\u003eThe primer’s slightly tacky gel creates a gripped surface so foundation, concealer, and powders cling better and resist slipping through the day. Because it forms a thin, even film over the skin, it reduces makeup separation and feathering for a smoother application and longer wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGel texture creates adhesion between skin and makeup for extended longevity.\u003c\/li\u003e\n  \u003cli\u003eClear finish won’t alter foundation shade or oxidize color.\u003c\/li\u003e\n  \u003cli\u003eLightweight feel that layers under liquid, cream, and powder products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does 4% niacinamide do in a primer?\u003c\/h3\u003e\n\u003cp\u003eNiacinamide at 4% is added to help visibly even out skin tone and brighten areas that look dull without disrupting the primer’s grip. It acts as a skin-friendly ingredient that works alongside makeup, offering a cosmetic brightening effect rather than an immediate medical treatment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps the appearance of uneven tone and dull patches over time.\u003c\/li\u003e\n  \u003cli\u003eIntegrates into the primer formula without changing texture or finish.\u003c\/li\u003e\n  \u003cli\u003eSuitable for layering under makeup for everyday wear and occasional touchups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this primer work for my skin type and undertone?\u003c\/h3\u003e\n\u003cp\u003eThe translucent gel is formulated to be universal: it applies clear, making it compatible with all skin tones and a variety of skin types, from oily to dry. Its hydrating gel base adds a subtle glow rather than heavy oiliness, so it balances well under mattifying or luminous foundations depending on your needs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClear formula ensures no white cast or shift on deeper tones.\u003c\/li\u003e\n  \u003cli\u003eHydrating gel suits normal, dry, combination, and oily skin when layered appropriately.\u003c\/li\u003e\n  \u003cli\u003eWorks with matte and dewy foundations—adjust powder or setting spray to tweak finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Power Grip + Niacinamide for best results?\u003c\/h3\u003e\n\u003cp\u003eFor an even base, warm a small amount between your fingertips and pat across the face where makeup will be applied. Let the primer set for about 30 seconds so its tackiness forms a stable layer before proceeding with foundation or concealer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse fingertip warmth to melt and press product into skin for a seamless layer.\u003c\/li\u003e\n  \u003cli\u003eAllow 30 seconds to dry to a slightly tacky finish before applying makeup.\u003c\/li\u003e\n  \u003cli\u003eApply sparingly at first—add more only where longer wear or smoothing is needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This primer is designed for anyone who wants makeup to last longer while adding a subtle, healthy-looking glow and tackling the appearance of uneven tone. It’s suitable for everyday users and makeup lovers who prefer a lightweight, vegan product that layers easily with both skincare and cosmetics.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Butylene Glycol, Glycerin, Niacinamide, PEG-150 Distearate, Polysorbate 80, Tocopherol, Hylocereus Undatus Fruit Extract, Sodium Hyaluronate, PEG-240\/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Potassium Laurate, 1,2-Hexanediol, Hydroxyacetophenone, Disodium EDTA, Pentylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol May Contain: Red 40 (CI 16035), Yellow 5 (CI 19140)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this primer on oily skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gel formula grips makeup without heavy oil; use sparingly in the T-zone and set with powder if needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the niacinamide safe under other skincare?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. At 4% it layers well with typical serums and moisturizers; patch-test if you use strong actives like retinol or acids.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":51486191943913,"sku":"B0BQQS5GBQ","price":60.08,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/e-l-f-power-grip-front-packaging.jpg?v=1783210652","url":"https:\/\/cervaaustralia.com\/products\/e-l-f-power-grip-primer-with-4-niacinamide-gel-hydrating-face-primer-0-811-fl-oz-grips-makeup-for-longer-wear","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}