{"product_id":"e-l-f-power-grip-primer-gel-face-primer-0-811-fl-oz-hydrating-smoothing-long-wear-makeup-grip","title":"e.l.f. Power Grip Primer gel face primer 0.811 fl oz — hydrating, smoothing, long-wear makeup grip","description":"\u003cp\u003e\u003cstrong\u003ee.l.f. Power Grip Primer is a clear, gel-based face primer that hydrates skin, smooths texture, and helps makeup stay put all day.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated as a lightweight, translucent gel, this primer creates a velvety base that reduces the appearance of uneven texture while locking foundation and color in place. It’s designed to work across dry, combination, and oily skin types, offering non-comedogenic hydration and a gripping finish that helps makeup apply more evenly and last longer. Cruelty-free and vegan, the formula focuses on prep and comfort without a heavy or greasy feel.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this primer help my makeup last longer?\u003c\/h3\u003e\n\u003cp\u003eThe primer contains film-forming gel ingredients that create a thin, tacky surface for foundation and color to adhere to, reducing migration and fading. When applied and allowed to set briefly, it improves product adhesion so powders and liquids blend smoothly on top.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreates a subtle grip layer that anchors foundation and concealer\u003c\/li\u003e\n  \u003cli\u003eMinimizes product movement for longer wear\u003c\/li\u003e\n  \u003cli\u003eReduces frequent touch-ups by stabilizing makeup base\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it hydrate without clogging pores?\u003c\/h3\u003e\n\u003cp\u003eYes — the Power Grip Primer is a lightweight, hydrating gel that helps retain moisture without feeling greasy or heavy. It’s formulated to be non-comedogenic, so it won’t intentionally block pores while providing enough slip for smooth application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating gel texture gives a plump, comfortable feel\u003c\/li\u003e\n  \u003cli\u003eTranslucent finish works for dry, combo, and oily skin\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formulation to reduce pore congestion risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to clean, moisturized skin and gently pat it in with your fingertips. Warmth from your fingers helps the gel absorb evenly; wait about 30 seconds for it to set before applying foundation, concealer, or powder.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse fingertips to pat and warm product for even spread\u003c\/li\u003e\n  \u003cli\u003eAllow about 30 seconds to form the gripping layer before makeup\u003c\/li\u003e\n  \u003cli\u003eWorks under both cream and powder foundations for smooth blending\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for sensitive or eco-conscious shoppers?\u003c\/h3\u003e\n\u003cp\u003eThe primer avoids animal-derived ingredients and is certified vegan and cruelty-free by Leaping Bunny and PETA, making it a clear choice for ethical shoppers. As with any topical product, people with sensitive skin should check the ingredient list and patch test first to confirm tolerance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e100% vegan and Leaping Bunny-certified cruelty-free\u003c\/li\u003e\n  \u003cli\u003eSuitable for ethical consumers seeking animal-friendly cosmetics\u003c\/li\u003e\n  \u003cli\u003ePatch test recommended for sensitive skin to ensure compatibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want a lightweight, silicone-light gel primer that both hydrates and helps foundation stay in place—without a heavy finish—e.l.f. Power Grip Primer is made for you. It’s especially useful for anyone who experiences makeup slipping, patchiness, or early fading and wants an affordable, ethical option that works across skin types. Keep in mind ingredient lists can change; review the product packaging you receive for the most current formulation information.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower\/Leaf\/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240\/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol, Blue 1 (CI 42090), Yellow 5 (CI 19140)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Power Grip Primer on oily skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its translucent gel formula is lightweight and non-comedogenic, suitable for oily, combination, and dry skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I wait after applying before putting on foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Pat the primer in and wait about 30 seconds for it to set; then apply foundation for best adhesion.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":51486120444137,"sku":"B09XMYFTB7","price":60.08,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/elf-power-grip-front-packaging.jpg?v=1783210284","url":"https:\/\/cervaaustralia.com\/products\/e-l-f-power-grip-primer-gel-face-primer-0-811-fl-oz-hydrating-smoothing-long-wear-makeup-grip","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}