{"product_id":"e-l-f-power-grip-matte-primer-gel-based-matte-face-primer-lemon-myrtle-lightweight-long-wear","title":"e.l.f. Power Grip Matte Primer — Gel-Based Matte Face Primer, Lemon Myrtle, Lightweight Long-Wear","description":"\u003cp\u003e\u003cstrong\u003ee.l.f. Power Grip Matte Primer is a gel-based, mattifying face primer that creates a smooth, oil-reducing base while locking makeup in place for longer wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis updated Power Grip formula delivers the same adhesive, makeup-gripping feel fans love but with a matte finish to help control shine. Lightweight and clear on skin, the primer blends easily and is infused with a lemon myrtle blend to help the complexion look balanced and less glossy. It’s designed to hydrate and prep without clogging pores, and it’s vegan and cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this primer keep makeup in place all day?\u003c\/h3\u003e\n\u003cp\u003eThe gel texture provides a slightly tacky surface that makeup adheres to, reducing sliding and fading throughout the day. Once it sets, foundations and powders sit smoothly on top rather than sinking into uneven texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSticky-as-e.l.f. gel formula that creates lasting hold\u003c\/li\u003e\n  \u003cli\u003eSets quickly—allow ~30 seconds before applying makeup\u003c\/li\u003e\n  \u003cli\u003eImproves foundation wear for both liquid and powder products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the matte finish dry out my skin?\u003c\/h3\u003e\n\u003cp\u003eAlthough mattifying, the primer still contains moisturizing components so it won’t feel chalky or overly drying. It strikes a balance by controlling excess oil while maintaining a comfortable feel on the skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLemon myrtle blend helps hydrate and soothe\u003c\/li\u003e\n  \u003cli\u003eFormulated for oily, normal, combination, and dry skin types\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic: made to minimize pore-clogging risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Power Grip Matte Primer for best results?\u003c\/h3\u003e\n\u003cp\u003eScoop a small amount and use your fingertips to pat the gel onto clean skin, focusing on zones prone to shine or makeup fade. Let it sit for about 30 seconds so the formula sets and creates a grip for the products layered on top.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to clean, moisturized face before foundation\u003c\/li\u003e\n  \u003cli\u003ePat gently rather than rubbing to preserve tackiness\u003c\/li\u003e\n  \u003cli\u003eAllow time to set so makeup adheres evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin types is this primer suitable for and why?\u003c\/h3\u003e\n\u003cp\u003ePower Grip Matte Primer is developed to work across a variety of skin types by offering oil control without stripping moisture. Its translucent finish adapts to different tones and textures, making it a versatile prep step for many routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBalances excess shine for oily and combination skin\u003c\/li\u003e\n  \u003cli\u003eSmooths and primes for dry and normal skin when layered over moisturizer\u003c\/li\u003e\n  \u003cli\u003eClear finish that won’t alter foundation shade\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This primer is ideal for anyone who wants a matte, long-wearing makeup base—particularly those who struggle with midday shine or want foundation to stay put. It’s a good choice for daily wear, long events, and makeup looks that require a smooth, non-reflective canvas. Vegan and Leaping Bunny certified, it also appeals to shoppers seeking cruelty-free beauty options.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Glycerin, Silica, Butylene Glycol, PEG-150 Distearate, Niacinamide, Polysorbate 80, Backhousia Citriodora Leaf Extract, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Potassium Laurate, Ammonium Acryloyldimethyltaurate\/VP Copolymer, PEG-240\/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Phenoxyethanol, Disodium EDTA\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Power Grip Matte Primer good for oily skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gel formula helps control shine and creates a matte base that prolongs makeup wear for oily and combination skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I wait before applying foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Pat the primer into skin and wait about 30 seconds for it to set before layering foundation or concealer.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":51486211965161,"sku":"B0DHRRN24Y","price":58.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/elf-power-grip-matte-primer-front-packaging.jpg?v=1783211508","url":"https:\/\/cervaaustralia.com\/products\/e-l-f-power-grip-matte-primer-gel-based-matte-face-primer-lemon-myrtle-lightweight-long-wear","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}