{"product_id":"e-l-f-c-brightening-putty-primer-universal-sheer-2-vitamin-c-brightening-velvety-texture","title":"e.l.f. C-Brightening Putty Primer — Universal Sheer, 2% Vitamin C Brightening \u0026 Velvety Texture","description":"\u003cp\u003e\u003cstrong\u003ee.l.f. C-Brightening Putty Primer is a velvety makeup primer enriched with 2% vitamin C to help brighten and even skin tone while smoothing texture for longer-lasting makeup or a flawless bare-faced look.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis primer blends skincare benefits with makeup performance. The putty-like, velvety texture glides across skin to blur fine lines and pores, creating a smooth canvas that helps foundation sit evenly and last longer. Formulated with 2% vitamin C, it aims to impart a luminous appearance and reduce the look of unevenness without feeling heavy; the universal sheer shade works with a wide range of skin tones and the formula is 100% vegan and cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this primer brighten my complexion?\u003c\/h3\u003e\n\u003cp\u003eThe C-Brightening Putty Primer contains 2% vitamin C, an antioxidant known for promoting a radiant-looking surface when used in topical cosmetics. Applied before foundation or worn alone, it reflects light and helps create a more even-looking tone while providing a soft-focus finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIncludes 2% vitamin C to contribute to a brighter-looking surface.\u003c\/li\u003e\n  \u003cli\u003eSheer, light-reflecting texture enhances luminosity without shimmer.\u003c\/li\u003e\n  \u003cli\u003eCan be layered under makeup or worn solo for a natural glow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it make my makeup last longer and look smoother?\u003c\/h3\u003e\n\u003cp\u003eYes — the putty formula is designed to grip makeup for improved wear and a smoother application. Its velvety texture fills in the appearance of fine lines and minimizes the look of pores, helping foundation and concealer glide on evenly and resist early fading.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVelvety putty texture smooths skin surface for even product application.\u003c\/li\u003e\n  \u003cli\u003eHelps foundation adhere and reduces transfer for extended wear.\u003c\/li\u003e\n  \u003cli\u003eWorks well with powder, liquid, and cream products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the primer in my routine?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to clean, moisturized skin after sunscreen and before foundation. Warm the putty between fingers and gently spread across the face, focusing on areas where texture or tone looks uneven; allow it to set briefly before layering makeup or keep it solo for a polished, bare-faced finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a pea-sized amount; warm between fingers for smooth application.\u003c\/li\u003e\n  \u003cli\u003eFocus on T-zone, cheeks, or areas with visible texture or discoloration.\u003c\/li\u003e\n  \u003cli\u003eCan be applied under or over light skincare depending on preference.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for sensitive or vegan-friendly routines?\u003c\/h3\u003e\n\u003cp\u003ee.l.f. formulates this primer without animal-derived ingredients and avoids many common irritants; it’s 100% vegan, cruelty-free, and leaping bunny certified. If you have sensitive skin, patch-test first and consult ingredient lists to confirm compatibility with your routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e100% vegan and cruelty-free with Leaping Bunny certification.\u003c\/li\u003e\n  \u003cli\u003eFormulated without certain harsh additives; see full ingredient list before use.\u003c\/li\u003e\n  \u003cli\u003ePatch testing is recommended for reactive or highly sensitive skin types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: The e.l.f. C-Brightening Putty Primer suits anyone seeking a multipurpose base that blends skincare with makeup performance — ideal for people who want a smoother-looking complexion, extended makeup wear, or a subtle brightening boost without adding noticeable color. It’s a convenient pick for makeup beginners and minimalists who prefer lightweight, cruelty-free products, as well as makeup lovers who need a reliable smoothing step in their routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Dimethicone, Propylene Glycol, Glycerin, Paraffin, Ceresin, Hydrogenated Polyisobutene, HDI\/Trimethylol Hexyllactone Crosspolymer, Ascorbyl Tetraisopalmitate, Trimethylsiloxysilicate, Polymethylsilsesquioxane, Sodium Chloride, Lauryl PEG-10 Tris(trimethylsiloxy)silylethyl Dimethicone, Musa Sapientum (Banana) Fruit Extract, Niacinamide, Zinc PCA, Tocopherol, Oryza Sativa (Rice) Bran Wax, Dimethicone\/PEG-10\/15 Crosspolymer, Synthetic Fluorphlogopite, Phenoxyethanol, Dimethicone Crosspolymer, Caprylyl Glycol, Ethylhexylglycerin, Disodium EDTA, Silica, Tin Oxide, Triethoxycaprylylsilane, Butylene Glycol, Kaolin May Contain: Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this primer without makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The putty gives a smooth, even finish on bare skin to subtly brighten and refine texture without adding makeup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the formula suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The primer is vegan and cruelty-free, but sensitive users should patch-test first and review the full ingredient list.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":51486357553385,"sku":"B0B44D3F8G","price":67.43,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/elf-c-brightening-putty-primer-front-packaging.jpg?v=1783217693","url":"https:\/\/cervaaustralia.com\/products\/e-l-f-c-brightening-putty-primer-universal-sheer-2-vitamin-c-brightening-velvety-texture","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}