{"product_id":"e-l-f-big-mood-waterproof-mascara-black-0-30-fl-oz-jojoba-wax-hourglass-brush-for-lifted-volume","title":"e.l.f. Big Mood Waterproof Mascara — Black 0.30 fl oz, Jojoba Wax, Hourglass Brush for Lifted Volume","description":"\u003cp\u003e\u003cstrong\u003ee.l.f. Big Mood Waterproof Mascara delivers dramatic, lifted volume and long-lasting curl in a smudge-resistant black formula.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBuilt for anyone who wants bold, camera-ready lashes that stay put, this waterproof version of the Big Mood Mascara combines a creamy, jojoba wax–infused formula with a sculpted hourglass brush to amplify length, separation, and lift. The pigment-rich, vegan formula resists running and flaking while supporting curled lashes throughout the day, giving an intense false-lash effect without the weight or clumps.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara create noticeable volume and lift?\u003c\/h3\u003e\n\n\u003cp\u003eThe secret is a high-pigment, buildable formula paired with an hourglass brush that targets roots and tips. Each sweep deposits color and volume at the base of your lashes to create fuller-looking lashes while the tapered edges separate and define without sticking lashes together.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHourglass-shaped brush loads pigment evenly for immediate volume.\u003c\/li\u003e\n  \u003cli\u003eIntertwined bristles comb and separate lashes for definition.\u003c\/li\u003e\n  \u003cli\u003eBuildable formula lets you intensify coverage without clumps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put during rainy days or sweaty workouts?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the waterproof, smudge-resistant formulation is engineered to resist moisture, humidity, and light rubbing so your lashes look intact from morning to night. It’s formulated to reduce flaking and running while maintaining the look of lifted, dramatic lashes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof chemistry prevents running in wet conditions.\u003c\/li\u003e\n  \u003cli\u003eSmudge-proof finish minimizes transfer under the eye.\u003c\/li\u003e\n  \u003cli\u003eLong-wear performance keeps curl and pigment stable all day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the brush design affect application and separation?\u003c\/h3\u003e\n\n\u003cp\u003eThe brush’s hourglass profile with closely grouped and interlaced bristles both coats and fans lashes, targeting inner roots and outer tips differently for a balanced, eye-opening effect. It separates while building, so you get a false-lash look without adhesive or heavy layering.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIntertwined bristles pick up and distribute the ideal amount of product.\u003c\/li\u003e\n  \u003cli\u003eTapered ends reach corner lashes and minimize clumping.\u003c\/li\u003e\n  \u003cli\u003eCurved silhouette lifts lashes at the base for visible curl retention.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin-friendly ingredients are included and what do they do?\u003c\/h3\u003e\n\n\u003cp\u003eThis formula is enriched with jojoba wax, which helps hold curl and condition lashes without stiffness. e.l.f. emphasizes clean, cruelty-free cosmetics, so this mascara provides performance while avoiding common toxins and using a vegan-friendly composition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eJojoba wax helps maintain curl and adds a creamy, flexible hold.\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free formulation aligns with ethical beauty preferences.\u003c\/li\u003e\n  \u003cli\u003eRich pigment creates visible impact without excessive layers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Anyone seeking bold, camera-ready lashes that resist moisture and maintain curl — from commuters and busy parents to athletes and evening-event attendees. It’s suited for users who want a high-impact, buildable look without flaking or heavy clumps, and for shoppers who prefer vegan, cruelty-free makeup essentials.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eISODODECANE, HYDROGENATED POLYCYCLOPENTADIENE, DISTEARDIMONIUM HECTORITE, PARAFFIN, C10-18 TRIGLYCERIDES, SILICA SILYLATE, DEXTRIN PALMITATE, CERA MICROCRISTALLINA, MICA, VP\/EICOSENE COPOLYMER, HDI\/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, AQUA, PROPYLENE CARBONATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, POLYGLYCERYL-3 DIISOSTEARATE, PHENOXYETHANOL, CAPRYLYL GLYCOL, PALMITIC ACID, SILICA MAY CONTAIN: Black Iron Oxide (CI 77499)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara safe for sensitive eyes or contact lens wearers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated to be gentle and vegan, many with sensitive eyes use it; patch-test if you have extreme sensitivities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove the waterproof formula?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-based or waterproof eye makeup remover to dissolve the formula gently without excessive rubbing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":51492547395817,"sku":"B09XMXCXG2","price":55.97,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/elf-big-mood-waterproof-mascara-front-tube.jpg?v=1783365798","url":"https:\/\/cervaaustralia.com\/products\/e-l-f-big-mood-waterproof-mascara-black-0-30-fl-oz-jojoba-wax-hourglass-brush-for-lifted-volume","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}