{"product_id":"e-l-f-big-mood-mascara-pitch-black-volumizing-lift-enhancing-jojoba-wax-0-30-fl-oz","title":"e.l.f. Big Mood Mascara – Pitch Black Volumizing \u0026 Lift-Enhancing, Jojoba Wax, 0.30 fl oz","description":"\u003cp\u003e\u003cstrong\u003ee.l.f. Big Mood Mascara is a volumizing, lift-enhancing mascara in pitch black that builds dramatic, separated lashes and holds curl with jojoba wax.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis mascara is designed to create a bold false-lash effect without heavy clumping or flaking. The uniquely sculpted hourglass brush deposits rich pigment while separating each lash; a creamy formula infused with jojoba wax helps lock in curl and smooth application. Compact at 0.30 fl oz, it’s easy to toss into a makeup bag for on-the-go touch-ups.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara create both volume and lift?\u003c\/h3\u003e\n\n\u003cp\u003eThe brush shape and formula work together to add fullness at the base while lifting and defining the tips. Intertwined bristles pick up pigment and build layers without weighing lashes down, producing a lifted silhouette that reads big and bold.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHourglass-shaped wand concentrates product at the roots for instant lift.\u003c\/li\u003e\n  \u003cli\u003eInterlaced bristles coat lashes evenly for layered volume without clumps.\u003c\/li\u003e\n  \u003cli\u003eRich pitch-black pigment gives intense color in one to two coats.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it smudge or flake during the day?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula emphasizes long-wear performance with resistance to smudging and flaking when worn under normal conditions. It’s formulated to stay put through daily movement, helping your look remain defined from morning to evening.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSmudge-resistant finish keeps rims clean and defined.\u003c\/li\u003e\n  \u003cli\u003eFlake-resistant texture minimizes fallout under the eyes.\u003c\/li\u003e\n  \u003cli\u003eCreamy consistency balances buildability with staying power.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does jojoba wax add to the formula?\u003c\/h3\u003e\n\n\u003cp\u003eJojoba wax helps maintain a curl and delivers a smooth, even application. It acts as a conditioning agent so lashes feel flexible rather than stiff, helping the lifted shape last longer without sticky residue.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHelps preserve lifted lash shape throughout the day.\u003c\/li\u003e\n  \u003cli\u003eConditions and smooths each lash for softer, more flexible wear.\u003c\/li\u003e\n  \u003cli\u003eSupports even pigment distribution for cleaner separation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it to get the best false-lash look?\u003c\/h3\u003e\n\n\u003cp\u003eStart at the base of lashes and wiggle the brush upward to deposit pigment and lift at the root. Build additional layers by brushing upward and outward for more drama, and use the brush tip to reach smaller inner and lower lashes.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWiggle the wand at the base for maximum lift and volume.\u003c\/li\u003e\n  \u003cli\u003eUse upward strokes to lengthen and separate lashes evenly.\u003c\/li\u003e\n  \u003cli\u003eTap the brush tip for precise application on inner and lower lashes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: If you want a bold, defined lash look without falsies—especially those who prefer a pitch-black, long-wearing finish—this e.l.f. Big Mood Mascara fits the bill. It’s suitable for daily wearers and makeup lovers who value buildable volume, curl retention via jojoba wax, and a brush that helps separate lashes cleanly. Cruelty-free and vegan, it’s a practical choice for anyone seeking dramatic lashes with a dependable, smudge-resistant formula.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua, Copernicia Cerifera (Carnauba) Wax\/Cera, Stearic Acid, Hydrogenated Jojoba Oil, Glyceryl Stearate, Glycerin, Acacia Senegal Gum, Oleic\/Linoleic\/Linolenic Polyglycerides, Oryza Sativa Bran Wax\/Cera, Vp\/Eicosene Copolymer, Aminomethyl Propanol, Acrylates Copolymer, Phenoxyethanol, Hydroxyethylcellulose, Ethylhexylglycerin, Disodium Phosphate, Polysorbate 60, Sodium Phosphate MAY CONTAIN: Iron Oxides (CI 77499), Black 2 (CI 77266) (NANO)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. e.l.f. Big Mood Mascara is 100% vegan and cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer this without clumping?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The hourglass brush and creamy formula let you build multiple coats with minimal clumping.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":51486707908841,"sku":"B09RG9Z9Z7","price":55.97,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/elf-big-mood-mascara-front-packaging.jpg?v=1783237141","url":"https:\/\/cervaaustralia.com\/products\/e-l-f-big-mood-mascara-pitch-black-volumizing-lift-enhancing-jojoba-wax-0-30-fl-oz","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}