{"product_id":"drunk-elephant-c-firma-fresh-day-serum-28-ml-15-vitamin-c-brightening-firming","title":"Drunk Elephant C‑Firma Fresh Day Serum 28 ml — 15% Vitamin C Brightening \u0026 Firming","description":"\u003cstrong\u003eDrunk Elephant C‑Firma Fresh Day Serum is a freshly mixed 15% L‑ascorbic acid vitamin C serum formulated to brighten, firm, and reduce visible signs of photoaging.\u003c\/strong\u003e\n\n\u003cp\u003eThis serum arrives in two parts so you activate it yourself: a powdered concentrate and a liquid base that you combine right before first use to preserve potency. The formula pairs 15% L‑ascorbic acid with ferulic acid and vitamin E plus fruit enzymes and hydrating actives. It’s free of essential oils, silicones, and fragrance, and designed for daytime use under sunscreen to help reveal smoother, more even‑looking skin.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the activation process work and why does it matter?\u003c\/h3\u003e\n\u003cp\u003eActivation means you mix components at home just before using the product for the first time, which keeps highly active ingredients stable and effective. This approach reduces premature oxidation so vitamin C stays potent longer compared with pre-mixed formulas.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo‑part system: powder plus liquid combined by the user.\u003c\/li\u003e\n\u003cli\u003ePreserves L‑ascorbic acid potency until initial use.\u003c\/li\u003e\n\u003cli\u003eVisible fresher performance versus long‑sitting pre‑mixed serums.\u003c\/li\u003e\n\u003cli\u003eClear mixing instructions included for accuracy and safety.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat specific ingredients deliver brightening and firming benefits?\u003c\/h3\u003e\n\u003cp\u003eThe leading actives are 15% L‑ascorbic acid (vitamin C), 0.5% ferulic acid, and tocopherol (vitamin E), supported by fruit enzymes and hydrators. Together they work to even tone, reduce the appearance of discoloration, and support surface texture without relying on essential oils or fragrances.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e15% L‑ascorbic acid for antioxidant brightening and surface renewal support.\u003c\/li\u003e\n\u003cli\u003e0.5% ferulic acid enhances stability and antioxidant protection.\u003c\/li\u003e\n\u003cli\u003eVitamin E (tocopherol) complements antioxidant function and skin comfort.\u003c\/li\u003e\n\u003cli\u003eFruit enzymes and hydrators help soften texture and maintain moisture balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate C‑Firma into my morning routine?\u003c\/h3\u003e\n\u003cp\u003eApply a single pump to clean, dry face, neck, and chest in the morning, following activation. Allow absorption, then follow with moisturizer and a broad‑spectrum sunscreen; it can also be blended into other Drunk Elephant products as a “skin smoothie.”\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse once daily in the morning on clean, dry skin.\u003c\/li\u003e\n\u003cli\u003eApply to face, neck, chest, and backs of hands for extended benefits.\u003c\/li\u003e\n\u003cli\u003eTop with sunscreen for daytime protection; do not skip SPF.\u003c\/li\u003e\n\u003cli\u003eCan be mixed with other Drunk Elephant serums or moisturizers per brand guidance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this serum suitable for sensitive or reactive skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula avoids the brand’s Suspicious 6—no essential oils, drying alcohols, silicones, fragrance, chemical sunscreens, or SLS—which reduces common irritation triggers. However, 15% L‑ascorbic acid is a potent acid, so those with very reactive skin should patch test first or consult a dermatologist.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFree of essential oils and fragrance to lower irritation risk.\u003c\/li\u003e\n\u003cli\u003eClean formulation philosophy focused on skin‑friendly pH and small molecules.\u003c\/li\u003e\n\u003cli\u003ePatch test recommended for highly sensitive skin before full application.\u003c\/li\u003e\n\u003cli\u003eDermatologist‑tested; follow with sunscreen during daytime use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: C‑Firma is aimed at people seeking a potent daytime antioxidant serum to address dullness, uneven tone, and early signs of photoaging without fragrance or essential oils. It’s ideal for users comfortable with a one‑time activation step who want a concentrated vitamin C treatment compatible with a clean skincare routine. If you have very sensitive skin or are new to stronger vitamin C concentrations, start slowly or seek professional advice.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Dimethyl Isosorbide, Ascorbic Acid, Laureth-23, Glycerin, Tocopherol, Lactobacillus\/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Ferulic Acid, Phyllanthus Emblica Fruit Extract, Camellia Sinensis Leaf Extract, Lactobacillus\/Punica Granatum Fruit Ferment Extract, Propanediol, Gluconolactone, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Oryza Sativa (Rice) Bran Extract, Glutamylamidoethyl Imidazole, Tetrahydrobisdemethoxydiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrodiferuloylmethane, Pentylene Glycol, Caprylhydroxamic Acid, Leuconostoc\/Radish Root Ferment Filtrate, Sorbic Acid, Phenoxyethanol, Sodium Benzoate, Caprylyl Glycol, Chondrus Crispus (Carrageenan) Extract, Ethylhexylglycerin.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use C‑Firma Fresh Day Serum?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once each morning on clean, dry skin. Follow with moisturizer and a broad‑spectrum sunscreen.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need to activate the serum before first use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Combine the powder and liquid components before initial use to maximize ingredient potency and freshness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Drunk Elephant","offers":[{"title":"Default Title","offer_id":51487675121897,"sku":"B09B4B1ZJQ","price":202.09,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/drunk-elephant-c-firma-front-packaging.jpg?v=1783286915","url":"https:\/\/cervaaustralia.com\/products\/drunk-elephant-c-firma-fresh-day-serum-28-ml-15-vitamin-c-brightening-firming","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}