{"product_id":"dove-intensive-repair-shampoo-for-damaged-hair-28-fl-oz-bio-protein-care-amino-serum-for-strengthening","title":"Dove Intensive Repair Shampoo for Damaged Hair 28 fl oz — Bio-Protein Care \u0026 Amino Serum for Strengthening","description":"\u003cp\u003e\u003cstrong\u003eDove Intensive Repair Shampoo is a restorative shampoo formulated with Bio-Protein Care and a glutamic amino serum to strengthen and visibly repair damaged hair with every wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 28 fl oz bottle is the first step in Dove’s four-part Intensive Repair system designed to rebuild hair structure after coloring, heat styling or chemical processes. The formula pairs Bio-Protein Care technology with amino serum to replenish protein builders and target weakness at a molecular level, helping hair feel softer, more manageable and less prone to breakage when used alongside the matching conditioner, weekly mask and styling serum.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo repair damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe concentrated formula contains glutamic amino serum — an amino acid found naturally in hair — which helps bind and rebuild weakened areas of the strand. Bio-Protein Care adds protein-building ingredients that refill structural gaps, improving resilience over repeated washes. Together, they reduce visible signs of breakage without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGlutamic amino serum targets and reinforces fragile points along the hair fiber.\u003c\/li\u003e\n  \u003cli\u003eBio-Protein Care delivers protein builders to replenish structural strength.\u003c\/li\u003e\n  \u003cli\u003eLight, conditioning lather cleanses while supporting manageability.\u003c\/li\u003e\n  \u003cli\u003eFormulated to work in a 4-step routine for cumulative repair effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo is designed for hair that has been color-treated, bleached, straightened or otherwise chemically altered. It focuses on reinforcing the hair’s internal structure rather than masking damage, so results accumulate when used consistently with the complete Intensive Repair lineup. It’s safe to use as the cleansing step before conditioning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRecommended as the first step before the Intensive Repair conditioner.\u003c\/li\u003e\n  \u003cli\u003eSafe for regularly styled and color-treated hair when used as directed.\u003c\/li\u003e\n  \u003cli\u003eComplements the weekly Intensive Repair mask for deeper renewal.\u003c\/li\u003e\n  \u003cli\u003eHelps reduce visible breakage compared to non-conditioning shampoos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, work into a gentle lather and rinse thoroughly before following with Dove Intensive Repair Conditioner. For a deeper treatment, add the Intensive Repair Hair Mask once a week and finish styling with the serum to protect and re-shield strands. Consistent use of the full system delivers the strongest improvement in hair resilience.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair completely, apply a quarter-sized amount, lather and rinse.\u003c\/li\u003e\n  \u003cli\u003eFollow with Intensive Repair Conditioner to seal and smooth cuticles.\u003c\/li\u003e\n  \u003cli\u003eUse the Intensive Repair Mask weekly for concentrated renewal.\u003c\/li\u003e\n  \u003cli\u003eFinish styling with the Intensive Repair Serum to protect against future damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product cruelty-free and suitable for conscious consumers?\u003c\/h3\u003e\n\u003cp\u003eDove Intensive Repair Shampoo is vegan and PETA-approved, reflecting Dove’s commitment to not testing on animals globally. The formula provides repair-focused benefits while aligning with more ethical beauty choices.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePETA-approved and vegan formulation.\u003c\/li\u003e\n  \u003cli\u003eNot tested on animals globally according to brand standards.\u003c\/li\u003e\n  \u003cli\u003ePart of a repair system that aims for long-term hair health improvements.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Dove Intensive Repair Shampoo is best for people with dry, fragile or chemical-treated hair seeking a restorative cleansing step in a targeted repair routine. It suits anyone who regularly colors, heat-styles or chemically processes their hair and wants a science-backed product to rebuild strength while keeping hair soft and manageable. Pair it with the matching conditioner, weekly mask and serum for the most noticeable reduction in visible breakage.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Sodium C12-13 Pareth Sulfate, Cocamidopropyl Betaine, Sodium Gluconate, Fragrance (Parfum), Dimethiconol, Citric Acid, Sodium Chloride, Sodium Benzoate, Glycerin, Glycol Distearate, Carbomer, Sodium Laureth Sulfate, Guar Hydroxypropyltrimonium Chloride, PPG-9, TEADodecylbenzenesulfonate, Cocamide MEA, Disodium EDTA, PEG-45M, Cocos Nucifera (Coconut) Oil, Hydrolyzed Soy Protein, Iodopropynyl Butylcarbamate, Benzyl Salicylate, Citronellol, Hexyl Cinnamal, Limonene, Linalool, Mica (CI 77019), Titanium Dioxide (CI 77891)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo daily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s suitable for regular use as the cleansing step in your routine; pair with the conditioner for best results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is designed to strengthen chemically treated and color-treated hair without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Dove","offers":[{"title":"Default Title","offer_id":51486743003369,"sku":"B0DK5SQRM8","price":57.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/dove-intensive-repair-front-label.jpg?v=1783239234","url":"https:\/\/cervaaustralia.com\/products\/dove-intensive-repair-shampoo-for-damaged-hair-28-fl-oz-bio-protein-care-amino-serum-for-strengthening","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}