{"product_id":"dove-intense-damage-therapy-shampoo-12-oz-strengthening-smoothing-daily-shampoo","title":"Dove Intense Damage Therapy Shampoo 12 oz — Strengthening, Smoothing Daily Shampoo","description":"\u003cp\u003e\u003cstrong\u003eDove Intense Damage Therapy Shampoo is a 12 oz strengthening shampoo formulated to help reinforce hair structure and smooth the look of damage from styling and dryness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightweight yet concentrated, this Dove formula cleanses hair while delivering targeted support for strands showing signs of breakage, roughness, or split-end appearance. It’s made for regular use and designed to rinse clean without leaving a heavy residue, making it a practical step in a routine focused on restoring manageability and shine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help visibly damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula works by supporting the hair’s structure over repeated use, improving ease of styling and reducing the coarse feel often associated with damaged areas. It doesn’t promise medical repair but aims to smooth and strengthen the hair surface.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStrengthening ingredients target weakened sections of the strand.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing removes buildup that can weigh damaged hair down.\u003c\/li\u003e\n  \u003cli\u003eDesigned to smooth the hair cuticle for a softer touch and improved shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work for daily washing and different hair types?\u003c\/h3\u003e\n\u003cp\u003eYes — the 12 oz bottle and balanced lather make it suitable for everyday use across a variety of hair textures. The shampoo rinses clean, allowing frequent washing without heavy residue, while helping maintain manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight foaming action cleans without stripping natural oils excessively.\u003c\/li\u003e\n  \u003cli\u003eFormulated for regular routines on straight, wavy, or curly hair.\u003c\/li\u003e\n  \u003cli\u003eAppropriate as part of a multi-step care plan with conditioners or treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, massage into scalp and lengths to create a lather, then rinse thoroughly. For targeted support, follow with a compatible conditioner and limit heat styling to reduce further wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed depending on oiliness and styling frequency.\u003c\/li\u003e\n  \u003cli\u003eConcentrate on mid-lengths and ends where damage is most visible.\u003c\/li\u003e\n  \u003cli\u003ePair with a Dove conditioner for complementary smoothing benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this 12 oz size practical compared to larger or travel sizes?\u003c\/h3\u003e\n\u003cp\u003eThe 12 oz bottle offers a middle ground: more longevity than travel sizes yet compact enough for bathroom storage. It’s convenient for trialing the product before committing to larger sizes or for households with moderate shampoo use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePortable but substantial — ideal for everyday households and commuters.\u003c\/li\u003e\n  \u003cli\u003eAffordable option to integrate into an ongoing hair care routine.\u003c\/li\u003e\n  \u003cli\u003eEasy to store on shower ledges or in small bathroom cabinets.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Dove Intense Damage Therapy Shampoo is aimed at people looking for an accessible, daily-use shampoo that supports the look and feel of hair weakened by styling, heat, or dryness. It’s appropriate for anyone wanting a gentle cleanser that adds smoothing and structural support without heavy buildup, and for those who prefer a reliable, mid-size bottle for regular use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Dimethiconol, Fragrance (Parfum), Sodium Chloride, Gluconolactone, Carbomer, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Citric Acid, TEA-Dodecylbenzenesulfonate, Adipic Acid, Trehalose, PPG-9, DMDM Hydantoin, Disodium EDTA, PEG-45M, Amodimethicone, Cetrimonium Chloride, Trideceth-12, Hydrolyzed Keratin, Silica, Tocopheryl Acetate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for regular use and can be used on color-treated hair, though pairing with a color-safe conditioner is recommended.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Dove Intense Damage Therapy Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily or as needed — frequency depends on your scalp oiliness and styling habits.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Dove","offers":[{"title":"Default Title","offer_id":51492018651369,"sku":"B00EFGNI2M","price":57.82,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/dove-intense-damage-therapy-front-packaging.jpg?v=1783352784","url":"https:\/\/cervaaustralia.com\/products\/dove-intense-damage-therapy-shampoo-12-oz-strengthening-smoothing-daily-shampoo","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}