{"product_id":"depuplum-matte-liquid-lipstick-witch-red-dm30-long-lasting-12h-smudgeproof-vegan","title":"Depuplum Matte Liquid Lipstick — Witch Red (DM30), Long‑Lasting 12H Smudgeproof Vegan","description":"\u003cp\u003e\u003cstrong\u003eDepuplum DM30 Witch Red is a vegan matte liquid lipstick that delivers intense wine-red color with up to 12 hours of smudgeproof, transfer-resistant wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, easy-to-apply liquid lipstick gives a richly pigmented matte finish without heavy buildup. Formulated with rose essential oil and vitamin E, the formula aims to feel comfortable while helping lips appear smoother. The precise flocked applicator makes one-swipe coverage simple, and the shade DM30 — Witch Red — offers a deep, classic wine tone suitable for both day and evening looks.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will the color stay put during a busy day?\u003c\/h3\u003e\n\u003cp\u003eDepuplum DM30 is designed for extended wear with a smudgeproof, full-coverage finish that resists fading and transfer for many hours. While individual wear time varies with activities and lip prep, the formula is engineered to remain vibrant through most daily routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 12 hours of matte intensity in standard wear tests\u003c\/li\u003e\n  \u003cli\u003eSmudge- and transfer-resistant finish for reduced touch-ups\u003c\/li\u003e\n  \u003cli\u003eFull-coverage pigment with one or two swipes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the formula contain and how does it feel on the lips?\u003c\/h3\u003e\n\u003cp\u003eThe formula is vegan and free of animal-derived ingredients, enriched with rose essential oil and vitamin E to provide lighter conditioning while maintaining a matte look. It dries down to a velvet matte texture that minimizes shine without feeling overly heavy when applied to properly prepped lips.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan formula — no animal-derived ingredients\u003c\/li\u003e\n  \u003cli\u003eRose essential oil and vitamin E for softer-feeling lips\u003c\/li\u003e\n  \u003cli\u003eLightweight finish intended to avoid cakiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and maintain the Witch Red shade for best results?\u003c\/h3\u003e\n\u003cp\u003eFor the smoothest wear, start with exfoliated, moisturized lips — blot any excess balm before application so the liquid lipstick can set. Use the flocked applicator to outline then fill in with even strokes; allow the product to dry fully to maximize its smudgeproof qualities.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep: gently exfoliate and hydrate lips first\u003c\/li\u003e\n  \u003cli\u003eApply: use the precision flocked tip for clean edges and full coverage\u003c\/li\u003e\n  \u003cli\u003eFinish: let the formula dry completely to lock color in place\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich occasions and looks suit this deep wine-red shade?\u003c\/h3\u003e\n\u003cp\u003eWitch Red is versatile enough for formal events, nights out, or elevating everyday makeup. Its saturated wine tone pairs well with neutral eye looks or more dramatic smokey eyes, making it a dependable choice for celebrations and seasonal holidays alike.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for parties, weddings, and special evenings\u003c\/li\u003e\n  \u003cli\u003eWorks with natural daytime makeup or bold evening looks\u003c\/li\u003e\n  \u003cli\u003eSeasonally flattering for autumn and winter wardrobes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Depuplum DM30 Witch Red suits anyone seeking a long-wearing, intensely pigmented matte liquid lipstick in a classic wine-red hue who prefers cruelty-free and vegan makeup. It’s a strong pick for people who want a resilient, photo-ready lip color that requires minimal midday touch-ups, provided lips are prepped to prevent dryness.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Depuplum DM30 vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The DM30 formula is vegan and contains no animal-derived ingredients; Depuplum also markets it as cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this lipstick transfer onto cups or masks?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is designed to be transfer-resistant when fully dried, but heavy contact can cause some transfer.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Depuplum","offers":[{"title":"Default Title","offer_id":51486557012201,"sku":"B0DT199XLQ","price":60.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/depuplum-dm30-front-packaging.jpg?v=1783225857","url":"https:\/\/cervaaustralia.com\/products\/depuplum-matte-liquid-lipstick-witch-red-dm30-long-lasting-12h-smudgeproof-vegan","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}