{"product_id":"depuplum-brown-lipstick-dm72-sheer-hydrating-glossy-lipstick-moisturizing-brown-tint","title":"Depuplum Brown Lipstick DM72 — Sheer Hydrating Glossy Lipstick, Moisturizing Brown Tint","description":"\u003cp\u003e\u003cstrong\u003eDepuplum DM72 Brown is a glossy, hydrating sheer lipstick that delivers lasting moisture, a natural brown tint, and a comfortable non-sticky finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCreated for everyday wear, this Depuplum brown lipstick blends lightweight shine with skin-friendly ingredients to keep lips soft and subtly colored. It layers easily over balm or bare lips, giving a glossy but natural brown hue suitable for many skin tones and occasions. The formula emphasizes hydration and clean beauty standards while remaining vegan and cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this lipstick keep lips hydrated all day?\u003c\/h3\u003e\n\u003cp\u003eThe DM72 formulation combines humectants and emollients that attract and seal in moisture, helping lips feel smoother over an extended period. It’s designed to reduce dryness without feeling heavy or tacky.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains moisturizing agents such as hyaluronic acid and shea butter to retain hydration.\u003c\/li\u003e\n  \u003cli\u003eCoconut oil and vitamin E provide lightweight nourishment and skin comfort.\u003c\/li\u003e\n  \u003cli\u003eGlossy finish helps lock moisture while still appearing natural and fresh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of color and finish can I expect from the brown shade?\u003c\/h3\u003e\n\u003cp\u003eDM72 Brown offers a sheer to buildable wash of warm brown with a glossy sheen rather than an opaque, matte look. The result is a natural, juicy finish that enhances lip color without overpowering it.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer pigmentation for a subtle everyday brown tint.\u003c\/li\u003e\n  \u003cli\u003eGloss finish gives light-reflecting shine for fuller-looking lips.\u003c\/li\u003e\n  \u003cli\u003eLayerable formula lets you intensify color gradually.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula safe for sensitive lips and free from harsh chemicals?\u003c\/h3\u003e\n\u003cp\u003eYes — this Depuplum lipstick is formulated without common irritants and avoids parabens, phthalates, and synthetic fragrances. That makes it a gentler option for users seeking cleaner cosmetics.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from parabens and phthalates to minimize potential irritants.\u003c\/li\u003e\n  \u003cli\u003eNo synthetic fragrances included, reducing scent-related sensitivity.\u003c\/li\u003e\n  \u003cli\u003eVegan ingredients and cruelty-free testing align with eco-conscious values.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and pair this lipstick for best results?\u003c\/h3\u003e\n\u003cp\u003eApply straight from the tube for a quick glossy wash, or use your finger or a brush to blend for a softer effect. It pairs well with minimal eye makeup for a natural look or with bolder eye color when you want balance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFor a natural look: swipe one thin layer and press lips together to spread evenly.\u003c\/li\u003e\n  \u003cli\u003eFor richer color: build additional layers, letting each set for a few seconds.\u003c\/li\u003e\n  \u003cli\u003eMix with a matte lipstick in the center for a modern textured finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Depuplum DM72 Brown is aimed at anyone who prefers a hydrating, easy-to-wear lip product with sheer brown color and glossy shine. It suits those with dry lips seeking everyday moisture, clean-beauty buyers who avoid harsh additives, and anyone who wants a versatile brown tint that works from daytime errands to evening plans. Its vegan, cruelty-free profile also appeals to ethically minded shoppers who want a comfortable, non-sticky lipstick that enhances natural lip tone.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Depuplum DM72 Brown suitable for very dry lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — its blend of hyaluronic acid, shea butter, and oils provides ongoing hydration and a non-sticky glossy finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this lipstick contain parabens or synthetic fragrances?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the formula is free from parabens, phthalates, and synthetic fragrances, and it's vegan and cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Depuplum","offers":[{"title":"Default Title","offer_id":51486573854953,"sku":"B0DLGD4DR5","price":60.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/depuplum-dm72-front-packaging-brown.jpg?v=1783226796","url":"https:\/\/cervaaustralia.com\/products\/depuplum-brown-lipstick-dm72-sheer-hydrating-glossy-lipstick-moisturizing-brown-tint","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}