{"product_id":"davines-oi-shampoo-9-47-fl-oz-milky-sulfate-free-daily-cleanser-for-shine-softness","title":"Davines OI Shampoo 9.47 fl oz — Milky Sulfate-Free Daily Cleanser for Shine \u0026 Softness","description":"\u003cp\u003e\u003cstrong\u003eDavines OI Shampoo is a milky, sulfate-free daily cleanser that hydrates hair while adding softness, shine and lightweight volume thanks to antioxidant-rich Roucou oil.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated in Parma, Italy, this bestselling Davines shampoo is made with naturally sourced ingredients to offer a sensorial lather and a refined fragrance every wash. Designed for all hair types, the formula focuses on overnight and everyday protection from environmental stressors and visible aging without weighing hair down. The product comes unsealed and is ideal for regular use as part of a balanced haircare routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does OI Shampoo improve softness and shine?\u003c\/h3\u003e\n\u003cp\u003eRoucou oil, a key ingredient, helps condition the hair fiber to create a smoother surface that reflects light, producing a noticeable sheen and silkier feel. The gentle, milky texture cleanses while preserving moisture so strands move more freely and feel softer to the touch.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRoucou oil provides emollient nutrients for surface smoothing\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants reduce dryness and preserve natural oils\u003c\/li\u003e\n  \u003cli\u003eDaily-use formulation maintains ongoing softness without buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work for my hair type and styling needs?\u003c\/h3\u003e\n\u003cp\u003eOI Shampoo is formulated to be versatile: whether your hair is fine, thick, curly or color-treated, it delivers hydration without heavy residue. It supports volume and manageability, making it a flexible base for blow-drying and styling while keeping hair responsive to styling products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight conditioning suitable for fine to coarse hair\u003c\/li\u003e\n  \u003cli\u003eEnhances volume without adding weight\u003c\/li\u003e\n  \u003cli\u003eCompatible with color-treated and chemically processed hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory experience and scent can you expect?\u003c\/h3\u003e\n\u003cp\u003eUse produces a rich, creamy lather and a refined, slightly aromatic fragrance that lingers subtly after rinsing. The formula prioritizes a pleasant wash-time ritual—uplifting but not overpowering—so haircare doubles as a daily sensory moment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy, milky lather for smooth application\u003c\/li\u003e\n  \u003cli\u003eBalanced fragrance that complements other Davines products\u003c\/li\u003e\n  \u003cli\u003eLeaves hair lightly perfumed and refreshed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use OI Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, emulsify to work the creamy lather through roots and lengths, then rinse thoroughly. For enhanced conditioning, follow with Davines OI Conditioner or other preferred Davines OI treatments to lock in softness and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair, massage a coin-sized amount into scalp and lengths\u003c\/li\u003e\n  \u003cli\u003eRinse and repeat if hair is very oily or product-heavy\u003c\/li\u003e\n  \u003cli\u003ePair with Davines OI Conditioner for optimal smoothness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho is this for?\u003c\/strong\u003e Davines OI Shampoo is ideal for anyone seeking a daily-use, sulfate-free cleanser that enhances softness, shine and lightweight volume. It suits clients who value naturally sourced ingredients, a refined fragrance, and a non-weighing conditioning effect—perfect for salon-quality maintenance at home.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGood for daily use\u003c\/li\u003e\n  \u003cli\u003eThis product is non-sealed\u003c\/li\u003e\n  \u003cli\u003eInfused with Roucou oil for supreme shine and softness\u003c\/li\u003e\n  \u003cli\u003eBest-selling, award-winning shampoo\u003c\/li\u003e\n  \u003cli\u003eThis product is manufactured in Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, Sodium Lauroyl Methyl Isethionate, DISODIUM LAURETH sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl BETAINE, SODIUM LAURYL Sulfoacetate, PANTHENOL, PARFUM \/ FRAGRANCE, BENZYL ALCOHOL, SODIUM METHYL 2-SULFOLAURATE, ACRYLATES \/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, PPG-26-Buteth-26, phenethyl BENZOATE, Coco-Glucoside, glyceryl oleate, SODIUM BENZOATE, PEG-40 HYDROGENATED CASTOR OIL, GLYCOL Distearate, CITRIC ACID, SODIUM HYDROXIDE, trisodium ethylenediamine DISUCCINATE, POLYQUATERNIUM-7, DISODIUM 2-SULFOLAURATE, Amodimethicone, GUAR Hydroxypropyltrimonium CHLORIDE, C11-15 PARETH-7, HELIANTHUS ANNUUS SEED OIL \/ HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, SODIUM CHLORIDE, GLYCERYL STEARATE, LAURETH-9, GLYCERIN, CITRONELLOL, geraniol, trideceth-12, Bixa Orellana SEED EXTRACT , TOCOPHEROL, PALM Glycerides Hydrogenated CITRATE, Lecithin, Ascorbyl Palmitate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Davines OI Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, OI Shampoo is formulated without sulfates to cleanse gently while preserving moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo daily on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s gentle enough for daily use and suitable for color-treated hair when paired with color-care products.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":51488009453801,"sku":"B00ZPQ129C","price":128.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/davines-oi-shampoo-front-bottle.jpg?v=1783299711","url":"https:\/\/cervaaustralia.com\/products\/davines-oi-shampoo-9-47-fl-oz-milky-sulfate-free-daily-cleanser-for-shine-softness","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}