{"product_id":"davines-medium-hold-pliable-paste-for-natural-texture-4-23-fl-oz-flexible-control-low-shine-finish","title":"Davines medium hold pliable paste for natural texture, 4.23 fl oz — flexible control \u0026 low-shine finish","description":"\u003cp\u003e\u003cstrong\u003eDavines This Is A Medium Hold Pliable Paste delivers medium control with a natural, non-stiff finish so hair holds shape while keeping movement and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned by Davines in Parma, Italy, this pliable paste offers a balanced styling solution for everyday looks that need definition without crunch. It gives workable hold and texture while remaining easy to reshape, rinse, and wash out. The product preserves hair’s natural sheen and tactile softness, making it suitable for short to medium lengths and tousled, structured, or layered styles.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this paste control hair without making it stiff?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses medium-level fixing agents that create structure without locking hair fibers into a rigid shell. That means you get discernible hold while preserving flexible movement and a comfortable feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold balances shape and flexibility.\u003c\/li\u003e\n  \u003cli\u003ePliable texture allows restyling throughout the day.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish prevents heavy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it to add texture and separation?\u003c\/h3\u003e\n\u003cp\u003eYes — the paste is ideal for defining layers, creating piecey ends, and adding tactile texture without dulling natural shine. It provides separation and matte-to-low-sheen texture depending on how much you apply.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmall amount for light texture and separation.\u003c\/li\u003e\n  \u003cli\u003eMore product for stronger definition and hold.\u003c\/li\u003e\n  \u003cli\u003eWorks well on damp or dry hair for different finishes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it easy to wash out and suitable for daily use?\u003c\/h3\u003e\n\u003cp\u003eDavines formulated this paste to rinse cleanly so it won’t build up with regular use. Its water-based properties ease removal with shampoo, making it practical for daily styling routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-soluble ingredients simplify rinsing.\u003c\/li\u003e\n  \u003cli\u003eNo heavy, waxy residue after washing.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for frequent application on most hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for different looks?\u003c\/h3\u003e\n\u003cp\u003eWork a small amount between palms until softened, then distribute through hair where you want control or texture. Use fingers for tousled looks, a comb for structured styles, or concentrate on ends for piecey definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShort hair: warm a pea-sized amount and shape roots and ends.\u003c\/li\u003e\n  \u003cli\u003eMedium\/long hair: apply sparingly to mid-lengths and ends to avoid weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eFor stronger texture, layer product after blow-drying.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: This Is A Medium Hold Pliable Paste suits people seeking natural-looking control and texture without stiffness — ideal for those with short to medium hair, layered cuts, or anyone who prefers touchable, reworkable styles. It’s a good choice for daily stylers who want straightforward application, easy rinsing, and a finish that maintains movement and subtle shine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, PROPYLENE GLYCOL, VP\/VA COPOLYMER, ISOHEXADECANE, CERESIN, HYDROGENATED CASTOR OIL, CETEARETH-20, OLETH -5, CETEARETH-2, RICINUS COMMUNIS SEED OIL \/ RICINUS COMMUNIS (CASTOR) SEED OIL, VINYL CAPROLACTAM\/VP\/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER, PARFUM \/ FRAGRANCE, POLYACRYLAMIDE, ETHYLHEXYL METHOXYCINNAMATE, CAPRYLYL GLYCOL, BENZYL ALCOHOL, C13-14 ISOPARAFFIN, PEG-45M, PPG-15 STEARYL ETHER, CAPRYLHYDROXAMIC ACID, LAURETH-7, GLYCERIN, COPERNICIA CERIFERA CERA \/ COPERNICIA CERIFERA (CARNAUBA) WAX \/ CIRE DE CARNAUBA, LINALOOL, LIMONENE, CITRIC ACID, SILICA.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this paste make my hair look shiny or matte?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It offers a natural low-sheen finish, preserving hair’s subtle shine without appearing oily.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the paste difficult to wash out?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — it’s water-soluble and rinses clean with regular shampoo, avoiding buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":51489348255977,"sku":"B00GB8WZN0","price":109.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/davines-medium-hold-paste-front-packaging.jpg?v=1783305597","url":"https:\/\/cervaaustralia.com\/products\/davines-medium-hold-pliable-paste-for-natural-texture-4-23-fl-oz-flexible-control-low-shine-finish","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}