{"product_id":"davines-alchemic-shampoo-silver-purple-toner-shampoo-for-platinum-cool-blonde-hair-9-47-fl-oz-neutralizes-brassiness","title":"Davines Alchemic Shampoo Silver — Purple Toner Shampoo for Platinum \u0026 Cool Blonde Hair, 9.47 fl oz (Neutralizes Brassiness)","description":"\u003cstrong\u003eDavines Alchemic Shampoo Silver is a purple color-enhancing shampoo formulated to neutralize yellow tones and refresh silver, platinum and cool-blonde shades in one gentle wash.\u003c\/strong\u003e\n\n\u003cp\u003eMade in Parma, Italy by Davines, this Alchemic Silver formula deposits violet pigments designed to counteract brassiness while adding shine and clarity to natural or color-treated pale hair. It’s a salon-grade toner in shampoo form for weekly or as-needed use, packaged as a 9.47 fl oz bottle. The product arrives non-sealed.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see cooler, less-yellow tones?\u003c\/h3\u003e\n\u003cp\u003eMost users notice reduced warmth after one application, though the effect builds with repeat use. Results depend on starting shade, porosity and how long the shampoo is left on before rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible toning after one use for mildly brassy hair\u003c\/li\u003e\n  \u003cli\u003eStronger neutralization with consecutive washes over a few weeks\u003c\/li\u003e\n  \u003cli\u003eAdjust application time for subtle to stronger violet deposit\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather and leave in for a short period to allow pigments to work, then rinse. For maintenance, use once a week or as needed; leave in longer for more intense toning but monitor to avoid over-depositing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWork into roots and lengths on soaked hair for even coverage\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; follow with conditioner or mask\u003c\/li\u003e\n  \u003cli\u003eStart with 1–3 minutes, extend up to 5–10 minutes if desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this damage or dry out my hair?\u003c\/h3\u003e\n\u003cp\u003eAlchemic Shampoo Silver is formulated to tone without aggressive stripping, but like any pigment-containing shampoo it can feel drying if overused. Pairing with a moisturizing conditioner or a targeted treatment helps maintain softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing base minimizes excessive dryness\u003c\/li\u003e\n  \u003cli\u003eCombine with hydrating products for fragile, treated hair\u003c\/li\u003e\n  \u003cli\u003eLimit frequency for porous or chemically treated hair to avoid buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of blonde or silver hair benefits most from this product?\u003c\/h3\u003e\n\u003cp\u003eThis cleanser is best for silver, platinum, ash and cool-toned blondes seeking clearer, brighter color between salon visits. It’s suitable for both naturally light and professionally bleached hair looking to reduce yellowing and enhance icy tones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for bright platinum and silver shades needing regular tone maintenance\u003c\/li\u003e\n  \u003cli\u003eGood for cool ash blondes wanting to preserve shade clarity\u003c\/li\u003e\n  \u003cli\u003eWorks on color-treated and natural pale hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Davines Alchemic Shampoo Silver is designed for people with silver, platinum or cool-blonde hair who want a convenient, at-home toner to neutralize brassiness and restore luminous cool tones. It suits consumers seeking a gentle toning shampoo from a brand that emphasizes sustainable, Italian-crafted formulations. If you regularly style, lift or live in sunny environments that accelerate yellowing, this product helps extend the look and brightness of your pale shades between professional color appointments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua, Sodium Laureth Sulfate, Cocamidopropyl BETAINE, PANTHENOL, PHENOXYETHANOL, DISODIUM COCOAMPHODIACETATE, SODIUM OLIVAMPHOACETATE, OLIVE OIL PEG-7 ESTERS, ACRYLATES \/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, PEG-2 DIMEADOWFOAMAMIDOETHYLMONIUM Methosulfate, GUAR Hydroxypropyltrimonium CHLORIDE, Amodimethicone, LAURETH-9 , trideceth-12, GLYCERIN, C11-15 PARETH-7, DISODIUM EDTA, SODIUM HYDROXIDE, HYDROLYZED MILK PROTEIN, PROPYLENE GLYCOL, methylparaben, ethylparaben, propylparaben, BENZOPHENONE-4, ACID VIOLET 43, PARFUM\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Davines Alchemic Shampoo Silver?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once a week or as needed; increase frequency cautiously for stronger toning. Follow with conditioner to maintain moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this shampoo be used on dark blonde or brown hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for silver and cool blonde shades; on darker hair the violet pigments may be subtle and not visibly change tone.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":51487901679849,"sku":"B075PJ9XBR","price":113.59,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/davines-alchemic-silver-front-bottle.jpg?v=1783294771","url":"https:\/\/cervaaustralia.com\/products\/davines-alchemic-shampoo-silver-purple-toner-shampoo-for-platinum-cool-blonde-hair-9-47-fl-oz-neutralizes-brassiness","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}