{"product_id":"curlsmith-hold-me-softly-style-balm-lightweight-soft-hold-curl-cream-2-oz-defines-hydrates-without-crunch","title":"CURLSMITH Hold Me Softly Style Balm – Lightweight Soft‑Hold Curl Cream, 2 oz, Defines \u0026 Hydrates Without Crunch","description":"\u003cp\u003e\u003cstrong\u003eHold Me Softly Style Balm is a lightweight, soft-hold curl cream that defines and hydrates curls for natural, touchable texture without any crunch or cast.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis silky styling cream from CURLSMITH is formulated to detangle, moisturize and gently shape waves, curls and coils while keeping hair soft and flexible. It absorbs easily, layers well with stronger stylers if you need extra control, and is free from sulfates, silicones and drying alcohols. Vegan and Leaping Bunny certified, the formula focuses on healthy-looking definition and frizz reduction without weighing hair down or leaving residue.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this balm improve curl definition without stiffness?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight cream blends into hair to smooth the cuticle and encourage curl clumping without forming a hard film. Instead of creating a rigid cast, it delivers subtle structure so strands hold shape while remaining soft to the touch.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft-hold formula that defines without a crunchy finish\u003c\/li\u003e\n  \u003cli\u003eHydrating ingredients that reduce frizz and enhance curl pattern\u003c\/li\u003e\n  \u003cli\u003eMelts into hair for even product distribution and natural movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product work for my curl type and routine?\u003c\/h3\u003e\n\u003cp\u003eHold Me Softly is suited for all curl textures—from loose waves to tight coils—especially when you prefer an effortless, lower-hold look. Use it on damp hair for air-drying or diffuse for added volume; pair with a stronger styler if you want longer-lasting hold or more definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal as a solo styler for a relaxed finish\u003c\/li\u003e\n  \u003cli\u003eLayerable with creams or gels for enhanced control\u003c\/li\u003e\n  \u003cli\u003eWorks on colored or chemically-treated curls because it’s color-safe\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply the curl cream for best results?\u003c\/h3\u003e\n\u003cp\u003eDispense a small amount into your palms, rub to warm the cream, then scrunch or rake through damp hair from mid-lengths to ends. Adjust the quantity for your density and length—less for fine hair, more for thick or coarse textures—and allow to dry naturally or diffuse for quicker definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a dime- to nickel-sized amount; increase as needed\u003c\/li\u003e\n  \u003cli\u003eScrunch for natural texture or rake for separated curls\u003c\/li\u003e\n  \u003cli\u003eCombine with a strong-hold styler for extended longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat are the clean and ethical attributes of this styling cream?\u003c\/h3\u003e\n\u003cp\u003eThe formula is made without sulfates, silicones and drying alcohols, and carries vegan certification as well as Leaping Bunny cruelty-free status. It’s designed to support curl health by prioritizing gentle, nourishing ingredients over heavy film-formers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan Certified by The Vegan Society\u003c\/li\u003e\n  \u003cli\u003eLeaping Bunny cruelty-free certification\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, silicones and drying alcohols\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want hydrated, natural-looking curls with light hold and no crunchy residue, CURLSMITH Hold Me Softly Style Balm is built for you—whether your hair is fine or thick, color-treated or natural. It’s especially helpful for anyone seeking a low-maintenance, touchable finish or a versatile base to pair with firmer stylers for customized hold.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eZERO SPOONS OF: SULPHATES, PARABENS, SILICONES, MINERAL OILS, PHTHALATES, DEA. WATER (AQUA), CETEARYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL*, GLYCERIN, HYDROXYPROPYL STARCH PHOSPHATE, PPG-3 BENZYL ETHER MYRISTATE, CARAPA GUAIANENSIS (ANDIROBA) SEED OIL, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL*, ALOE BARBADENSIS (ALOE VERA) LEAF JUICE, OLEA EUROPAEA (OLIVE) FRUIT OIL*, OCIMUM BASILICUM (BASIL) LEAF EXTRACT, PRUNUS ARMENIACA (APRICOT) KERNEL OIL*, SALVIA OFFICINALIS (SAGE) LEAF EXTRACT, SELAGINELLA LEPIDOPHYLLA (RESURRECTION FLOWER) EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, PIPER NIGRUM (BLACK PEPPER) SEED EXTRACT, PHENOXYETHANOL, CETEARETH-20, PANTHENOL, CETRIMONIUM CHLORIDE, DISODIUM EDTA, ETHYLHEXYLGLYCERIN, POTASSIUM SORBATE, SODIUM BENZOATE, FRAGRANCE (PARFUM), LIMONENE, LINALOOL. *organic ingredients Our mission is to provide clean, effective products that help you achieve the curls of your dreams. We’re constantly looking for feedback and finding ways to improve on existing formulas to deliver better results and experiences to our community. This means that our ingredient lists may vary for a period of time as we improve them. For the most accurate ingredient list, please refer to the one printed on the package.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated curls?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s color-safe and formulated without sulfates or drying alcohols, so it’s suitable for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this leave my hair crunchy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The balm provides a soft, touchable hold without forming a hard cast or crunch.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"CURLSMITH","offers":[{"title":"Default Title","offer_id":51485674143977,"sku":"B08636QNKY","price":65.23,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/curlsmith-hold-me-softly-front-packaging.jpg?v=1783195999","url":"https:\/\/cervaaustralia.com\/products\/curlsmith-hold-me-softly-style-balm-lightweight-soft-hold-curl-cream-2-oz-defines-hydrates-without-crunch","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}