{"product_id":"curlsmith-hold-me-softly-style-balm-lightweight-curl-cream-16-oz-soft-hold-no-crunch","title":"CURLSMITH Hold Me Softly Style Balm — Lightweight Curl Cream, 16 oz, Soft Hold \u0026 No Crunch","description":"\u003cp\u003e\u003cstrong\u003eHold Me Softly Style Balm is a lightweight, vegan curl cream that defines waves and curls with a soft, touchable hold and zero crunch.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis bestselling curl enhancer from CURLSMITH melts into damp or dry hair to detangle, hydrate, and shape natural texture without adding weight or stiffness. Formulated to be color-safe and free from sulfates, silicones, and drying alcohols, the balm delivers subtle definition and frizz control suitable for a wide range of curl patterns. It works beautifully on its own for a relaxed finish or layered with a stronger styler when you want longer-lasting structure.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this product change my curl routine?\u003c\/h3\u003e\n\n\u003cp\u003eUse Hold Me Softly as a daily styling cream to smooth frizz, boost natural pattern, and add light hold while maintaining movement. It’s friendly to layering, so you can pair it with a stronger gel or mousse for extra definition without compromising softness. The formula also eases detangling and improves manageability between washes.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to damp hair to define waves and curls without crunch.\u003c\/li\u003e\n  \u003cli\u003eUse on dry hair for lightweight touch-ups and frizz control.\u003c\/li\u003e\n  \u003cli\u003eLayer under a strong-hold product for extended hold plus softness.\u003c\/li\u003e\n  \u003cli\u003eActs as a leave-in detangler to reduce breakage while styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect for different curl types?\u003c\/h3\u003e\n\n\u003cp\u003eHold Me Softly suits a broad range of textures—from loose waves to tight coils—offering subtle definition and hydration rather than sculpted, stiff shapes. On looser patterns it enhances shape and shine; on tighter curls it smooths and softens without flattening. The finish reads natural and touchable, not casted or crunchy.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWavy hair: increased clump formation and natural movement.\u003c\/li\u003e\n  \u003cli\u003eCurly hair: softer, defined coils with reduced frizz.\u003c\/li\u003e\n  \u003cli\u003eCoily hair: added moisture and improved manageability.\u003c\/li\u003e\n  \u003cli\u003eColor-treated hair: safe for preserving color vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Hold Me Softly for best results?\u003c\/h3\u003e\n\n\u003cp\u003eDistribute a small amount through damp hair, scrunching or smoothing depending on your desired finish. For extra definition, follow with a stronger Curlsmith styler—apply the cream first so your stronger product locks shape while retaining softness. Start with a pea-sized amount for short hair and increase for longer or thicker hair.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDampen hair, rake product from roots to ends, then scrunch for texture.\u003c\/li\u003e\n  \u003cli\u003eLayer with a gel or mousse if you need firmer hold or longer-lasting style.\u003c\/li\u003e\n  \u003cli\u003eUse sparingly on dry hair to tame flyaways without weighing down roots.\u003c\/li\u003e\n  \u003cli\u003eRefresh with a small touch of balm between washes for revived shape.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich ingredients and claims matter for sensitive scalps and styling goals?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula avoids sulfates, silicones, and drying alcohols, focusing on nourishing components that slip into strands for hydration and softness. Certified vegan and cruelty-free, the balm is designed to be gentle on hair and compatible with many color and care routines. It offers performance without harsh additives that can leave residue or stiffness.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFree from sulfates, silicones, and drying alcohols for gentler styling.\u003c\/li\u003e\n  \u003cli\u003eVegan Trademark certified and Leaping Bunny cruelty-free.\u003c\/li\u003e\n  \u003cli\u003eLight, non-greasy cream texture that absorbs quickly into curls.\u003c\/li\u003e\n  \u003cli\u003eColor-safe formulation suitable for dyed or chemically treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Anyone with textured hair who wants natural-looking definition, lightweight moisture, and no-crunch styling: from loose waves that need gentle shaping to coils that benefit from added softness and detangling. Ideal for curl lovers who prefer a touchable finish, those who layer products for customized hold, and shoppers seeking vegan, cruelty-free styling options that play well with color-treated hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eZERO SPOONS OF: SULPHATES, PARABENS, SILICONES, MINERAL OILS, PHTHALATES, DEA. WATER (AQUA), CETEARYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL*, GLYCERIN, HYDROXYPROPYL STARCH PHOSPHATE, PPG-3 BENZYL ETHER MYRISTATE, CARAPA GUAIANENSIS (ANDIROBA) SEED OIL, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL*, ALOE BARBADENSIS (ALOE VERA) LEAF JUICE, OLEA EUROPAEA (OLIVE) FRUIT OIL*, OCIMUM BASILICUM (BASIL) LEAF EXTRACT, PRUNUS ARMENIACA (APRICOT) KERNEL OIL*, SALVIA OFFICINALIS (SAGE) LEAF EXTRACT, SELAGINELLA LEPIDOPHYLLA (RESURRECTION FLOWER) EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, PIPER NIGRUM (BLACK PEPPER) SEED EXTRACT, PHENOXYETHANOL, CETEARETH-20, PANTHENOL, CETRIMONIUM CHLORIDE, DISODIUM EDTA, ETHYLHEXYLGLYCERIN, POTASSIUM SORBATE, SODIUM BENZOATE, FRAGRANCE (PARFUM), LIMONENE, LINALOOL. *organic ingredients Our mission is to provide clean, effective products that help you achieve the curls of your dreams. We’re constantly looking for feedback and finding ways to improve on existing formulas to deliver better results and experiences to our community. This means that our ingredient lists may vary for a period of time as we improve them. For the most accurate ingredient list, please refer to the one printed on the package.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Hold Me Softly on dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — sparingly for touch-ups or frizz control; use more on damp hair for full styling benefits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated curls?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is color-safe and free from sulfates and drying alcohols that strip dye.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"CURLSMITH","offers":[{"title":"Default Title","offer_id":51488312492265,"sku":"B08KF1TYF7","price":121.83,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/curlsmith-hold-me-softly-front-jar.jpg?v=1783303731","url":"https:\/\/cervaaustralia.com\/products\/curlsmith-hold-me-softly-style-balm-lightweight-curl-cream-16-oz-soft-hold-no-crunch","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}