{"product_id":"curlsmith-awestruck-definition-cream-8-oz-curl-defining-styling-cream-with-medium-hold-deep-hydration","title":"CURLSMITH Awestruck Definition Cream — 8 oz curl-defining styling cream with medium hold \u0026 deep hydration","description":"\u003cstrong\u003eCURLSMITH Awestruck Definition Cream is a lightweight gel-in-oil styling cream that defines curls, reduces frizz, and delivers lasting hydration with medium hold.\u003c\/strong\u003e\n\n\u003cp\u003eThis styling cream combines the slip of a cream with the hold of a gel so curls look defined, soft, and touchable. Formulated with GEL TRAP™ technology, it acts like a nourishing serum and a defining gel at once, while providing thermal and UV protection to defend hair from everyday stressors. It’s color-safe, vegan-certified, and free from sulphates, silicones, and drying alcohols.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this cream change my curl routine?\u003c\/h3\u003e\n\u003cp\u003eAwestruck Definition Cream simplifies styling by replacing multiple products—serum for shine, cream for moisture, and gel for hold—with one formula. You get definition without a crunchy cast and hydration that keeps curls bouncy over several days.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on damp hair to shape and enhance natural pattern.\u003c\/li\u003e\n  \u003cli\u003eProvides medium hold to maintain shape without stiffness.\u003c\/li\u003e\n  \u003cli\u003eHelps reduce frizz for up to 72 hours based on third-party tests.\u003c\/li\u003e\n  \u003cli\u003eDelivers slip for even product distribution and easier detangling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep my curls protected from heat and sun?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes built-in thermal and UV protection to help shield strands during heat styling and sun exposure. That protection supports healthier-looking curls when you use blow-dryers, diffusers, or spend time outdoors.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHeat protection supports safer styling with tools.\u003c\/li\u003e\n  \u003cli\u003eUV defense helps reduce environmental damage to color and texture.\u003c\/li\u003e\n  \u003cli\u003e360° protection approach guards hair surface and cuticle integrity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does GEL TRAP™ technology benefit my hair?\u003c\/h3\u003e\n\u003cp\u003eGEL TRAP™ creates a gel-in-oil emulsion that deposits nourishing ingredients while locking in shape. The result is enhanced curl definition with deep hydration—so curls hold their form but remain soft to the touch.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDelivers serum-like nourishment into each curl.\u003c\/li\u003e\n  \u003cli\u003eProvides definition comparable to styling gels but with a cream’s feel.\u003c\/li\u003e\n  \u003cli\u003eHelps maintain elasticity and reduce breakage from stiffness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long will the hold and frizz control last?\u003c\/h3\u003e\n\u003cp\u003eIn third-party testing, the product delivered up to 72 hours of curl definition and up to three days of reduced frizz. Real-world duration depends on hair type, environment, and styling technique, but many users notice multi-day shape retention.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold rated at level 6 for balanced control.\u003c\/li\u003e\n  \u003cli\u003eFrizz reduction measured up to three days under test conditions.\u003c\/li\u003e\n  \u003cli\u003eReapply or refresh with a light mist of water if needed between washes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: CURLSMITH Awestruck Definition Cream is designed for all curl types and textures seeking defined, moisturized styles that last. It’s a versatile choice for those who want the shaping power of a gel without stiffness and prefer formulas that are color-safe, vegan-certified, and free from sulphates, silicones, and drying alcohols. Ideal for people who style with diffusers or air-dry and want effortless definition and improved manageability.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFeatures: 5x frizz reduction for up to 3 days*\u003c\/li\u003e\n  \u003cli\u003eThermal and UV protection for 360° defense*\u003c\/li\u003e\n  \u003cli\u003eGEL TRAP™ gel-in-oil emulsion for serum-level nourishment and gel-level definition\u003c\/li\u003e\n  \u003cli\u003eDefines and holds curls up to 72 hours*\u003c\/li\u003e\n  \u003cli\u003eDeep hydration with medium hold for bouncy curls\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e*Based on third-party testing versus control. Results vary by individual and conditions.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua \/ Eau), Hydrogenated Ethylhexyl Olivate, Propanediol, VP\/VA Copolymer, Octyldodecanol, Acrylamidopropyltrimonium Chloride\/Acrylates Copolymer, Hydroxypropyl Starch Phosphate, Guar Hydroxypropyltrimonium Chloride, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Prunus Armeniaca (Apricot) Kernel Oil, Persea Gratissima (Avocado) Oil, Polyporus Umbellatus (Mushroom) Extract, Selaginella Lepidophylla Extract, Chitosan, Panthenol, Beta-Glucan, Sodium Hyaluronate, Isohexadecane, Helianthus Annuus (Sunflower) Seed Extract, PEG-30 Dipolyhydroxystearate, Octyldodecyl Xyloside, Fructose, Butylene Glycol, Glycerin, Citric Acid, Coceth-7, Ethylhexylglycerin, Tocopherol, Pentylene Glycol, Sorbitan Isostearate, Sodium Citrate, Laurtrimonium Chloride, Sodium Bisulfite, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Fragrance (Parfum), Limonene, Citral, Benzaldehyde, Carvone, Citrus Aurantium Peel Oil, Linalyl Acetate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and designed not to strip color when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much should I use on medium-length curls?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a dollop about the size of a quarter, add more as needed to avoid weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"CURLSMITH","offers":[{"title":"Default Title","offer_id":51487834210537,"sku":"B0FKVTQ3Z3","price":105.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/curlsmith-awestruck-front-packaging.jpg?v=1783293014","url":"https:\/\/cervaaustralia.com\/products\/curlsmith-awestruck-definition-cream-8-oz-curl-defining-styling-cream-with-medium-hold-deep-hydration","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}