{"product_id":"covergirl-trublend-undercover-concealer-l700-natural-ivory-buildable-full-coverage-24-hour-matte-finish","title":"COVERGIRL TruBlend Undercover Concealer L700 Natural Ivory — Buildable Full Coverage, 24‑Hour Matte Finish","description":"\u003cp\u003e\u003cstrong\u003eCOVERGIRL TruBlend Undercover Concealer in L700 Natural Ivory is a lightweight, buildable concealer that delivers full, natural-matte coverage designed to last up to 24 hours without creasing or caking.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhether you want to hide dark circles, even out redness, or brighten specific areas, this liquid concealer is formulated for long wear and effortless blending. The formula is waterproof, transfer-resistant, and tested for sensitive skin, while an XL doe-foot applicator helps you apply precise dots or wider swipes. Offered in a broad shade range, the L700 Natural Ivory matches fair-to-light skin tones with neutral-warm undertones for seamless coverage.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer perform over a full day?\u003c\/h3\u003e\n\u003cp\u003eThe TruBlend Undercover formula is engineered for extended wear, resisting transfer, tears, and everyday rubbing so coverage holds through active days. It sets to a natural matte finish that minimizes shine without looking flat, and the lightweight texture lets you layer without caking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuilt to stay put for up to 24 hours under normal conditions.\u003c\/li\u003e\n  \u003cli\u003eTransfer-proof and waterproof to resist smudging and humidity.\u003c\/li\u003e\n  \u003cli\u003eMatte finish that remains crease- and flake-resistant.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply L700 Natural Ivory for the most natural result?\u003c\/h3\u003e\n\u003cp\u003eUse the XL doe-foot to place small dots where coverage is needed—under the eyes, around the nose, or on blemishes—then blend outward with a brush, sponge, or fingertips. Because it's buildable, start with a thin layer and add more only where extra coverage is required to avoid a heavy look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDot under eyes and on imperfections, then gently blend edges for seamless finish.\u003c\/li\u003e\n  \u003cli\u003eLayer thinly for medium coverage or add more for full coverage without caking.\u003c\/li\u003e\n  \u003cli\u003eSet with a light dusting of powder if you prefer extra longevity or a firmer matte.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer suit sensitive or dry skin?\u003c\/h3\u003e\n\u003cp\u003eThe formulation is dermatologically tested, non-comedogenic, and described as suitable for all skin types, including dry and sensitive. Its lightweight texture aims to provide even coverage without settling into fine lines, though pairing with a hydrating primer or eye cream can help dry skin look smoother.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic and dermatologically tested for compatibility.\u003c\/li\u003e\n  \u003cli\u003eVegan formula and Leaping Bunny certified cruelty-free.\u003c\/li\u003e\n  \u003cli\u003eWorks with a hydrating base to prevent tugging on dry areas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat coverage and finish should I expect from this shade?\u003c\/h3\u003e\n\u003cp\u003eL700 Natural Ivory offers neutral-warm, fair-to-light coverage designed to conceal discoloration while brightening the complexion. The finish reads natural-matte on skin, helping reduce visible shine while keeping a skin-like appearance rather than an opaque mask.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable from medium to full coverage depending on application technique.\u003c\/li\u003e\n  \u003cli\u003eNatural matte finish that still looks like skin, not paint.\u003c\/li\u003e\n  \u003cli\u003eConceals dark circles, redness, and hyperpigmentation with targeted layering.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? COVERGIRL TruBlend Undercover Concealer in L700 Natural Ivory is ideal for anyone seeking long-lasting, buildable coverage in a fair-neutral-warm shade—especially people who want a matte, crease-resistant finish without heavy texture. Choose this if you need a waterproof, transfer-proof option that’s vegan and cruelty-free, works with sensitive or combination skin, and lets you control coverage from subtle to full.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA\/WATER\/EAU, ISODODECANE, CYCLOPENTASILOXANE, TALC, TRIMETHYLSILOXYSILICATE, BUTYLENE GLYCOL, CETYL PEG\/PPG-10\/1 DIMETHICONE, CETEARYL ETHYLHEXANOATE, ACRYLATES CROSSPOLYMER, DIMETHICONE\/VINYL DIMETHICONE CROSSPOLYMER, MAGNESIUM SULFATE, BIS-PEG\/PPG-14\/14 DIMETHICONE, BORON NITRIDE, AMMONIUM ACRYLATES COPOLYMER, TRIBEHENIN, ISOPROPYL TITANIUM TRIISOSTEARATE, DISTEARDIMONIUM HECTORITE, LAURETH-7, LECITHIN, PHENOXYETHANOL, TRIHYDROXYSTEARIN, CHLORPHENESIN, PROPYLENE CARBONATE, XANTHAN GUM, ALCOHOL DENAT., GLYCERIN, TOCOPHERYL ACETATE, DISODIUM EDTA, DISODIUM DECETH-6 SULFOSUCCINATE, SODIUM PCA, UREA, LAURETH-30, SODIUM DEHYDROACETATE, TREHALOSE, HEXYLENE GLYCOL, POLYQUATERNIUM-51, CAPRYLYL GLYCOL, TRIACETIN, SODIUM HYALURONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, [MAY CONTAIN\/PEUT CONTENIR\/+\/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499)].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is COVERGIRL TruBlend Undercover waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is waterproof, transfer-resistant, and designed to resist smudging during daily wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use L700 Natural Ivory under the eyes without creasing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated to be crease-resistant; for dryer under-eyes, prep with a light eye cream first.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COVERGIRL","offers":[{"title":"Default Title","offer_id":51491963666665,"sku":"B0FQCVQGCQ","price":57.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/covergirl-trublend-undercover-l700-front-packaging.jpg?v=1783351126","url":"https:\/\/cervaaustralia.com\/products\/covergirl-trublend-undercover-concealer-l700-natural-ivory-buildable-full-coverage-24-hour-matte-finish","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}