{"product_id":"covergirl-trublend-matte-made-liquid-foundation-true-ivory-lightweight-matte-12hr-oil-control","title":"COVERGIRL TruBlend Matte Made Liquid Foundation — True Ivory, Lightweight Matte 12HR Oil Control","description":"\u003cp\u003e\u003cstrong\u003eCOVERGIRL TruBlend Matte Made Liquid Foundation in True Ivory is a lightweight, transfer-resistant liquid foundation that creates a comfortable soft-matte finish while absorbing oil and minimizing pores for up to 12 hours.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis foundation pairs COVERGIRL’s flexi-hold technology with mattifying powders to deliver a smooth, non-cakey matte look. Designed to control shine and blur the appearance of pores, the formula sets into a flexible film so coverage stays put through the day. It’s available in a wide shade range and is Leaping Bunny certified cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this foundation perform on oily or combination skin?\u003c\/h3\u003e\n\u003cp\u003eTruBlend Matte Made is formulated with mattifying powders that absorb excess oil and reduce visible shine without feeling heavy. The soft-matte finish helps blur pores and keeps skin looking polished for hours.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMattifying powders target excess oil\u003c\/li\u003e\n  \u003cli\u003eFlexible film technology resists transfer\u003c\/li\u003e\n  \u003cli\u003eLasts up to 12 hours under normal wear\u003c\/li\u003e\n  \u003cli\u003eFeels lightweight, not cakey\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much coverage and finish can I expect from True Ivory?\u003c\/h3\u003e\n\u003cp\u003eThe foundation delivers medium, buildable coverage that evens skin tone and conceals minor imperfections while maintaining a natural matte appearance. You can layer it where more coverage is needed without the foundation looking heavy or textured.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium, buildable coverage\u003c\/li\u003e\n  \u003cli\u003eSoft-matte, non-drying finish\u003c\/li\u003e\n  \u003cli\u003eBlurs texture and minor discoloration\u003c\/li\u003e\n  \u003cli\u003eWorks well with concealer for extra coverage zones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is the best way to apply TruBlend Matte Made for all-day wear?\u003c\/h3\u003e\n\u003cp\u003eStart with a clean, primed face—using a skin-smoothing primer helps the formula glide on evenly. Apply a small amount with a brush, sponge, or fingertips and blend outward; build coverage gradually in areas that need extra attention.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrime with a smoothing primer for a flawless base\u003c\/li\u003e\n  \u003cli\u003eUse a damp sponge or dense brush to blend evenly\u003c\/li\u003e\n  \u003cli\u003eLayer thinly for buildable coverage without cakiness\u003c\/li\u003e\n  \u003cli\u003eSet with a light dusting of translucent powder if desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for cruelty-free shoppers and shade variety seekers?\u003c\/h3\u003e\n\u003cp\u003eYes—COVERGIRL TruBlend Matte Made is Leaping Bunny certified cruelty-free, and the TruBlend range includes 40 shades to better match diverse skin tones. Choosing the right shade helps achieve a seamless, natural-looking finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLeaping Bunny certified cruelty-free product\u003c\/li\u003e\n  \u003cli\u003eAvailable in 40 shades across the TruBlend family\u003c\/li\u003e\n  \u003cli\u003eTrue Ivory is crafted for fair, neutral to slightly warm undertones\u003c\/li\u003e\n  \u003cli\u003eShade matching recommended in natural light or with testers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: COVERGIRL TruBlend Matte Made in True Ivory suits anyone seeking a long-wearing, oil-controlling foundation with a natural matte finish—especially those with oily or combination skin who want buildable, medium coverage without a heavy feel. It’s also a good pick for shoppers who prioritize cruelty-free beauty and a broad shade selection. Pair it with a smoothing primer for best results and add concealer or setting powder if you need extra coverage or hold for special occasions.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Cyclopentasiloxane, Talc, Propylene Glycol, Dimethicone, PEG\/PPG-18\/18 Dimethicone, Aluminum Starch Octenylsuccinate, Sodium Chloride, PVP, Phenoxyethanol, Trihydroxystearin, Methicone, Arachidyl Behenate, 1,2-Hexanediol, Caprylyl Glycol, Titanium Dioxide [Nano], Sodium Benzoate, Silica, Acrylonitrile\/Methyl Methacrylate\/Vinylidene Chloride Copolymer, Synthetic Wax, Polyglyceryl-4 Isostearate, Cetyl PEG\/PPG-10\/1 Dimethicone, Hexyl Laurate, Ethylene Brassylate, Behenic Acid, Polyethylene, Aluminum Hydroxide, Stearic Acid, Isopropyl Titanium Triisostearate, [May Contain\/Peut Contenir\/ +\/-: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does COVERGIRL TruBlend Matte Made last on skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated to stay put up to 12 hours under normal conditions, with mattifying powders and flexi-hold technology.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is True Ivory suitable for fair skin with neutral undertones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—True Ivory targets fair complexions, typically fitting neutral to slightly warm undertones; test in natural light for best match.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COVERGIRL","offers":[{"title":"Default Title","offer_id":51491741925609,"sku":"B07CJ53NVS","price":55.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/covergirl-trublend-matte-made-front-packaging_a5206b0f-2f11-4aa0-8d01-a6ebdec75e60.jpg?v=1783344167","url":"https:\/\/cervaaustralia.com\/products\/covergirl-trublend-matte-made-liquid-foundation-true-ivory-lightweight-matte-12hr-oil-control","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}