{"product_id":"covergirl-outlast-ultimatte-liquid-lip-color-hello-merlot-24h-transfer-resistant-matte","title":"COVERGIRL Outlast Ultimatte Liquid Lip Color — Hello Merlot, 24H Transfer-Resistant Matte","description":"\u003cp\u003e\u003cstrong\u003eCOVERGIRL Outlast Ultimatte One Step Liquid Lip Color in Hello Merlot is a single-swipe liquid lipstick that delivers an intense matte shade with up to 24 hours of comfortable, transfer-resistant wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis liquid lip color blends pigment-rich coverage with a weightless feel so you can achieve a bold matte look without frequent touch-ups. Formulated to resist transfer and feathering, the shade Hello Merlot gives deep, wine-toned color that stays put through a full day while leaving lips hydrated instead of dry. The built-in applicator and vegan, cruelty-free formulation make it easy to wear for anyone seeking a long-lasting matte finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Hello Merlot give full coverage in one swipe?\u003c\/h3\u003e\n\u003cp\u003eThe formula is highly pigmented and designed to lay down an even, opaque layer of color with a single pass of the applicator. Its creamy-but-dry balance adheres quickly so you don’t need to build multiple coats to reach the desired intensity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh-concentration pigments for immediate opacity\u003c\/li\u003e\n  \u003cli\u003ePrecision applicator shapes lip contours in one motion\u003c\/li\u003e\n  \u003cli\u003eSmooth consistency prevents streaks or patchiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this liquid lip transfer or smudge during the day?\u003c\/h3\u003e\n\u003cp\u003eThe Outlast Ultimatte formula is created to resist transfer and reduce feathering, so the color remains where you applied it. While contact with oily foods or vigorous rubbing may affect wear, normal daily activities typically won’t cause significant smudging.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTransfer-resistant finish reduces color migration\u003c\/li\u003e\n  \u003cli\u003eMatte texture minimizes feathering at lip edges\u003c\/li\u003e\n  \u003cli\u003eLong-wear formulation designed for minimal reapplication\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the formula keep lips comfortable for long wear?\u003c\/h3\u003e\n\u003cp\u003eUnlike some matte liquid lipsticks that feel drying, this formulation includes emollient elements to help maintain moisture while delivering a matte look. The balance between pigmentation and conditioning ingredients helps lips feel less tight over extended wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydration-supporting components to prevent dryness\u003c\/li\u003e\n  \u003cli\u003eSmooth glide for even application without tugging\u003c\/li\u003e\n  \u003cli\u003eMatte finish that still feels lightweight on lips\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the applicator and formula user-friendly?\u003c\/h3\u003e\n\u003cp\u003eThe unique applicator tip is tapered for precise application along the cupid’s bow and lip line, reducing the need for a separate lip brush or liner. The one-step nature simplifies routines—ideal for quick touch-ups or busy mornings.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAngled tip for clean, controlled strokes\u003c\/li\u003e\n  \u003cli\u003eBuilt-in reservoir picks up the right amount of product\u003c\/li\u003e\n  \u003cli\u003eCompact tube fits easily into makeup bags or pockets\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: COVERGIRL Outlast Ultimatte One Step Liquid Lip Color in Hello Merlot suits anyone who wants a deep, statement-making matte lip that lasts through a busy day without frequent reapplication. It’s a strong choice for people seeking bold color with a comfortable feel—ideal for daily wearers, event-goers, and those who prefer a vegan, Leaping Bunny-certified option. If you want a single-swipe solution with precision application and resistance to transfer, Hello Merlot offers a reliable, long-lasting option.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eISODODECANE, POLYETHYLENE, BIS-CARBOXYDECYL DIMETHICONE, C9-12 ALKANE, POLYPROPYLENE, QUATERNIUM-90 SEPIOLITE, PHENYL TRIMETHICONE, TRIMETHYLSILOXYSILICATE, HDI\/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, QUATERNIUM-90 MONTMORILLONITE, COCO-CAPRYLATE\/CAPRATE, SILICA DIMETHYL SILYLATE, PHENOXYETHANOL, CAPRYLYL GLYCOL, PARFUM\/FRAGRANCE, TRIETHOXYCAPRYLYLSILANE, BENZYL BENZOATE, UNDECYLENIC ACID, SILICA, BENZYL SALICYLATE, BENZYL CINNAMATE, LINALOOL, CINNAMYL ALCOHOL, [May Contain\/Peut Contenir\/+\/-: MICA, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), FD\u0026amp;C BLUE NO. 1 ALUMINUM LAKE (CI 42090), D\u0026amp;C RED NO.7 CALCIUM LAKE (CI 15850), FD\u0026amp;C YELLOW NO. 5 ALUMINUM LAKE (CI 19140), D\u0026amp;C RED NO. 6 BARIUM LAKE (CI 15850)].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Hello Merlot long-lasting?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The Outlast Ultimatte formula is designed for up to 24 hours of comfortable wear and resists transfer during normal daily activities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product cruelty-free and vegan?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. COVERGIRL Outlast Ultimatte is vegan and COVERGIRL is Leaping Bunny certified, meaning it’s cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COVERGIRL","offers":[{"title":"Default Title","offer_id":51491676356841,"sku":"B088P3C66M","price":53.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/covergirl-hello-merlot-front-packaging.jpg?v=1783341747","url":"https:\/\/cervaaustralia.com\/products\/covergirl-outlast-ultimatte-liquid-lip-color-hello-merlot-24h-transfer-resistant-matte","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}