{"product_id":"covergirl-lash-blast-cleantopia-volumizing-mascara-brown-815-vegan-plant-powered-smudge-proof","title":"COVERGIRL Lash Blast Cleantopia Volumizing Mascara — Brown 815, Vegan Plant-Powered, Smudge-Proof","description":"\u003cstrong\u003eCOVERGIRL Lash Blast Cleantopia is a plant-powered, vegan mascara that lifts, thickens and lengthens lashes with a smudge‑proof, flake‑free finish.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned as COVERGIRL’s first clean, plant-driven mascara, Lash Blast Cleantopia combines 100% cellulose plant fibers with nourishing botanical extracts to create fuller-looking lashes without harsh ingredients. The formula uses 72% natural-origin components and skips parabens, mineral oil, talc, fragrance and sulfates, delivering buildable volume and longwear performance in a wearable brown shade (815).\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara build volume without clumping?\u003c\/h3\u003e\n\u003cp\u003eThe hourglass-shaped brush deposits product evenly from root to tip so lashes separate rather than stick together. The 100% cellulose plant fibers coat each lash to amplify thickness while the formula remains lightweight and non-clumping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHourglass lush brush design for even application and separation.\u003c\/li\u003e\n  \u003cli\u003eCellulose plant fibers add measurable thickness without heaviness.\u003c\/li\u003e\n  \u003cli\u003eBuildable formula lets you layer for more drama with minimal clumps.\u003c\/li\u003e\n  \u003cli\u003eBrown 815 provides full yet natural-looking definition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula gentle on delicate lashes?\u003c\/h3\u003e\n\u003cp\u003eThe Cleantopia formula is vegan and crafted with conditioning ingredients such as aloe leaf extract, ceramide and sustainably sourced rainforest maracuja oil to help lashes feel cared for, not stripped. It’s formulated to be easy to remove, reducing stress at the lash line during cleansing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAloe leaf extract and ceramide help support lash conditioning.\u003c\/li\u003e\n  \u003cli\u003eMaracuja oil is sustainably sourced and adds nourishment to fibers.\u003c\/li\u003e\n  \u003cli\u003eDesigned for easy removal to minimize tugging at lashes.\u003c\/li\u003e\n  \u003cli\u003eFormulated without parabens, sulfates, talc, mineral oil, or fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the wear last and will it smudge or flake?\u003c\/h3\u003e\n\u003cp\u003eCleantopia offers extended wear that resists smudging and flaking throughout the day. The finish aims for up to 24 hours of wear under typical conditions while maintaining a clean look without smudge tracks or flecks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmudge‑proof, flake‑free formula for long-lasting wear.\u003c\/li\u003e\n  \u003cli\u003eTests show high consumer satisfaction for gentleness and wear.\u003c\/li\u003e\n  \u003cli\u003eMaintains volume and separation without needing midday touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect and how do I apply for best effect?\u003c\/h3\u003e\n\u003cp\u003eUsers report noticeably thicker, longer, and uplifted lashes when applied properly. Start at the root and wiggle the brush upward to coat each lash; build coats for more intensity, allowing a few seconds between layers to avoid overloading.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWiggle brush at roots, then sweep upward for full coverage.\u003c\/li\u003e\n  \u003cli\u003eLayer 1–3 coats depending on desired volume — formula is buildable.\u003c\/li\u003e\n  \u003cli\u003eBrown 815 enhances natural lash color for everyday looks.\u003c\/li\u003e\n  \u003cli\u003eRemoves easily with your preferred cleanser to protect lashes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Lash Blast Cleantopia suits anyone seeking a cleaner, plant-forward mascara that balances visible volume with lash care. It’s a good fit for those who prefer vegan cosmetics, want longwearing but non-flaky performance, or like a brown shade for softer definition. Whether you’re after everyday enhancement or buildable drama, this formula works for varied lash types and sensitivity levels while keeping ingredient transparency front and center.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Paraffin, Stearic Acid, PVP, Cetyl Alcohol, Cera Microcristallina\/Microcrystalline Wax, Hydrogenated Vegetable Oil, Arginine, Polysorbate 20, Propylene Glycol, Rhus Verniciflua Peel Wax, Copernicia Cerifera Cera Wax\/Copernica Cerifera (Carnauba) Wax, Carnauba, 2.3-Butanediol, Stearyl Stearate, Synthetic Wax, Panthenol Candelilla Cera\/Euphorbia Cerifera (Candelilla) Wax, Caprylyl Glycol, Hectorite, Simethicone, Silica, Tocopheryl Acetate, Kaolin, Pantolactone, Argania Spinosa Kernel Oil, Camellia Sinensis Seed Oil, Cellulose, Passiflora Edulis Seed Oil, Ricinus Communis (Castor) Seed Oil, Sclerocarya Birrea Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Cocos Nucifera (Coconut) Oil, Caprylic\/Capric Triglyceride, Persea Gratissima (Avocado) Oil Biotin, Ceramide Ng, Chamomilla Recutita (Matricaria) Flower Extract, Cucumis Sativus (Cucumber) Fruit Extract, Aloe Barbadensis Leaf Extract, Tocopherol, [May Contain +\/: Iron Oxides ( CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007)].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is vegan and plant-powered; check local retailer listings for official cruelty-free certification.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove Lash Blast Cleantopia?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use your regular eye makeup remover or cleanser; the formula is designed for easy removal to limit lash tugging.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COVERGIRL","offers":[{"title":"Default Title","offer_id":51486192828649,"sku":"B0BVBZ7F9P","price":61.07,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/covergirl-lash-blast-cleantopia-front-view.jpg?v=1783210701","url":"https:\/\/cervaaustralia.com\/products\/covergirl-lash-blast-cleantopia-volumizing-mascara-brown-815-vegan-plant-powered-smudge-proof","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}