{"product_id":"colourpop-cloud-whip-liquid-lipstick-what-the-fluff-whipped-blurred-finish-hydrating-with-hyaluronic-acid-0-12-fl-oz","title":"ColourPop Cloud Whip Liquid Lipstick — What the Fluff, whipped blurred finish, hydrating with hyaluronic acid (0.12 fl oz)","description":"\u003cp\u003e\u003cstrong\u003eColourpop Cloud Whip Liquid Lipstick is a whipped, lightweight liquid lip that creates a soft, blurred finish while conditioning lips with marshmallow root, cloudberry oil, and hyaluronic acid.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to deliver a dreamy, airy texture instead of a heavy matte, this 0.12 fl oz wand-applied formula offers buildable coverage that looks diffused rather than sharply defined. The Cloud Whip finish gives a contemporary blurred-lip effect that layers easily for everyday wear, and the nourishing complex helps maintain comfort so lips don’t feel tight or flaky. What the Fluff is a shade example in the collection that showcases the formula’s creamy opacity and cozy feel.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Cloud Whip achieve a blurred, non-matte look?\u003c\/h3\u003e\n\u003cp\u003eCloud Whip uses a whipped emulsion that sits lighter on the lips compared with traditional liquid mattes, scattering light to minimize hard edges. The result is a soft-focus appearance that reads like a modern, lived-in lip rather than a high-contrast lip stain.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWhipped, airy texture that diffuses pigment\u003c\/li\u003e\n  \u003cli\u003eMedium-buildable coverage for customizable intensity\u003c\/li\u003e\n  \u003cli\u003eApplies with a wand for feathered or concentrated application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep my lips feeling comfortable all day?\u003c\/h3\u003e\n\u003cp\u003eComfort is a priority for this formula—ingredients like marshmallow root extract and hyaluronic acid deliver moisture retention and a cushiony feel. The lipstick avoids the drying pull of many mattes, so lips stay softer and more flexible throughout wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid helps attract and hold hydration\u003c\/li\u003e\n  \u003cli\u003eMarshmallow root extract soothes and smooths the lip surface\u003c\/li\u003e\n  \u003cli\u003eCloudberry oil offers lightweight emollience without greasiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Cloud Whip for the best blurred effect?\u003c\/h3\u003e\n\u003cp\u003eFor the signature diffused look, start with a small center dot and use your fingertip to lightly blend outward toward the lip edges. You can layer for more color or apply with precision at the cupid’s bow when you want a defined center and soft perimeter.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDot product in the lip center, then tap outward with fingertip\u003c\/li\u003e\n  \u003cli\u003eLayer thin coats for medium coverage without cakiness\u003c\/li\u003e\n  \u003cli\u003eUse the wand tip for more control at the lip line if desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the color last and how does it wear during meals?\u003c\/h3\u003e\n\u003cp\u003eCloud Whip gives medium-lasting color with a comfortable finish; it won’t be as transfer-proof as long-wear mattes but resists light rubbing and fades evenly. Expect some transfer with oily foods, and a quick touch-up will restore the soft-focus look when needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEven fading rather than patchy wear\u003c\/li\u003e\n  \u003cli\u003eLight transfer with heavy eating, touch-up-friendly\u003c\/li\u003e\n  \u003cli\u003eLayers without caking for simple reapplication\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Colourpop Cloud Whip is ideal for anyone who prefers a modern, blurred-lip aesthetic with comfortable wear—perfect for users who find traditional mattes drying or those who like to build color gradually. It suits people seeking everyday wearable shades, beauty lovers who appreciate nourishing ingredients, and anyone wanting a soft, lived-in finish that photographs well without feeling heavy.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eDimethicone, Polyglyceryl-2 Triisostearate, Isododecane, Dimethicone\/Vinyl Dimethicone Crosspolymer, Isohexadecane, Disteardimonium Hectorite, Synthetic Wax, Propylene Carbonate, Phenoxyethanol, Sodium Hyaluronate, Rubus Chamaemorus Seed Oil, Althaea Officinalis Leaf\/Root Extract, Ethylhexyl Palmitate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Isobutylmethacrylate\/Bis-Hydroxypropyl Dimethicone Acrylate, Trihydroxystearin, Aluminum Hydroxide, Glucomannan. May Contain: Iron Oxide (CI 77491, 77492, 77499), Mica (CI 77019), Red 6 Lake (CI 15850), Red 7 (CI 15850), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Cloud Whip hydrating or drying like a matte?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Cloud Whip is formulated to be hydrating—marshmallow root, cloudberry oil, and hyaluronic acid help keep lips soft rather than dry.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I get a more intense color with this formula?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply thin layers and let each set briefly; build to desired opacity or use the wand to concentrate pigment in the center of the lips.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ColourPop","offers":[{"title":"Default Title","offer_id":51486441439465,"sku":"B0G4NPBFWP","price":60.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/colourpop-cloud-whip-front-packaging.jpg?v=1783221255","url":"https:\/\/cervaaustralia.com\/products\/colourpop-cloud-whip-liquid-lipstick-what-the-fluff-whipped-blurred-finish-hydrating-with-hyaluronic-acid-0-12-fl-oz","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}