{"product_id":"colourpop-cloud-whip-liquid-lipstick-so-dreamy-0-12-fl-oz-soft-blur-hydrating-finish","title":"ColourPop Cloud Whip Liquid Lipstick — So Dreamy (0.12 fl oz), soft-blur hydrating finish","description":"\u003cp\u003e\u003cstrong\u003eColourPop Cloud Whip is a lightweight liquid lipstick that creates a diffused, soft-focus lip with buildable color and a cushiony, hydrating feel.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis Cloud Whip Liquid Lipstick blends a whipped, airy texture with subtle blur for a modern soft-matte look. Formulated with marshmallow root extract, cloudberry oil, and hyaluronic acid, it aims to feel comfortable on the lips while offering sheer-to-medium coverage that layers without heavy buildup. The 0.12 fl oz tube is travel-friendly and designed for everyday wear when you want a lived-in, polished finish rather than a flat matte.\u003c\/p\u003e\n\n\u003ch3\u003eHow will Cloud Whip change my usual lipstick routine?\u003c\/h3\u003e\n\u003cp\u003eCloud Whip replaces the typical flat matte with a blurred, whipped finish that’s easier to apply and blend. You can dot and spread for a diffused wash of color or layer for more opacity without feeling stiff or dry.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWhipped, airy formula glides on smoothly for quick application.\u003c\/li\u003e\n  \u003cli\u003eDot-and-blend technique creates a soft-edge, natural look.\u003c\/li\u003e\n  \u003cli\u003eBuildable pigmentation lets you control coverage from sheer to medium.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes it actually hydrate, or does it dry out like regular liquid lipsticks?\u003c\/h3\u003e\n\u003cp\u003eColourPop crafted Cloud Whip with ingredients intended to maintain lip comfort, aiming to avoid the tightness common in long-wear mattes. The combination of marshmallow root extract, cloudberry oil, and hyaluronic acid helps preserve a softer mouthfeel during wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid helps attract and retain moisture for a plumper feel.\u003c\/li\u003e\n  \u003cli\u003eCloudberry oil provides lightweight conditioning without greasiness.\u003c\/li\u003e\n  \u003cli\u003eMarshmallow root extract soothes and supports comfort while worn.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of finish and coverage should I expect from one application?\u003c\/h3\u003e\n\u003cp\u003eOne swipe offers a soft, blurred finish with pigment that sits between sheer and medium—ideal for a natural, everyday look. The texture is designed to layer without caking, so you can intensify color gradually where needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft-blur finish for a modern, diffused lip edge.\u003c\/li\u003e\n  \u003cli\u003eMedium-buildable color allows targeted layering for more depth.\u003c\/li\u003e\n  \u003cli\u003eNon-drying formula keeps lips feeling cushioned rather than stiff.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Cloud Whip for best results?\u003c\/h3\u003e\n\u003cp\u003eFor the trademark cloud-blurred effect, apply a small amount to the center of your lips and gently blend outward with your fingertip or a brush. This method creates a lived-in, soft-focus result and avoids hard lip lines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDot a pea-sized amount on the center of upper and lower lips.\u003c\/li\u003e\n  \u003cli\u003eBlend outward with fingertip or a short synthetic brush for an even fade.\u003c\/li\u003e\n  \u003cli\u003eLayer a second pass on the center to boost pigment without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ColourPop Cloud Whip is suited to anyone who prefers a wearable, modern lip look—those who like soft-focus finishes over rigid mattes, people seeking comfortable liquid lip color that won’t overly dry the lips, and makeup lovers who want an easy-to-layer option for everyday and casual glam. It’s also a good match for commuters and travelers because the compact tube is easy to slip into a bag for quick touch-ups.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eDimethicone, Polyglyceryl-2 Triisostearate, Isododecane, Dimethicone\/Vinyl Dimethicone Crosspolymer, Isohexadecane, Disteardimonium Hectorite, Synthetic Wax, Propylene Carbonate, Phenoxyethanol, Sodium Hyaluronate, Rubus Chamaemorus Seed Oil, Althaea Officinalis Leaf\/Root Extract, Ethylhexyl Palmitate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Isobutylmethacrylate\/Bis-Hydroxypropyl Dimethicone Acrylate, Trihydroxystearin, Aluminum Hydroxide, Glucomannan. May Contain: Iron Oxide (CI 77491, 77492, 77499), Mica (CI 77019), Red 6 Lake (CI 15850), Red 7 (CI 15850), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Cloud Whip drying on the lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—the formula includes hyaluronic acid, cloudberry oil, and marshmallow extract to keep lips feeling soft rather than tight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I build the color intensity?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—the pigment is buildable from sheer to medium; layer the center for more depth without caking.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ColourPop","offers":[{"title":"Default Title","offer_id":51487496765673,"sku":"B0G4NPRYLQ","price":60.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/colourpop-cloud-whip-front-packaging_c50136b7-5379-4622-888d-0eeb559afe3b.jpg?v=1783272838","url":"https:\/\/cervaaustralia.com\/products\/colourpop-cloud-whip-liquid-lipstick-so-dreamy-0-12-fl-oz-soft-blur-hydrating-finish","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}