{"product_id":"colourpop-cloud-whip-liquid-lipstick-pretty-aura-whipped-soft-blur-color-with-hyaluronic-hydration","title":"ColourPop Cloud Whip Liquid Lipstick — Pretty Aura, whipped soft-blur color with hyaluronic hydration","description":"\u003cp\u003e\u003cstrong\u003eColourpop Cloud Whip Liquid Lipstick is a whipped, soft-blurring liquid lip color that delivers lightweight, buildable coverage with nourishing extracts for a cushiony, non-drying finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCloud Whip pairs a diffused, airy texture with skin-friendly ingredients like marshmallow root extract, cloudberry oil, and hyaluronic acid to create a lip look that feels comfortable while reducing the appearance of harsh edges. The formula gives you control — sheer wash on first swipe or layered for medium opacity — while keeping lips feeling soft rather than tight. It’s designed for everyday wear and social looks where a velvety, lived-in finish is preferred over a flat matte or high-shine gloss.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Cloud Whip create a blurred, soft-focus lip look?\u003c\/h3\u003e\n\u003cp\u003eThe whipped, lightweight base spreads smoothly and melts into the lip surface to soften lines and prevent stark outlines. Instead of a crisp lip edge, the formula settles into a subtle halo that mimics a natural, diffused pout.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAiry whipping agents for a feather-light feel\u003c\/li\u003e\n  \u003cli\u003eTexture that blends easily with fingertips or a brush\u003c\/li\u003e\n  \u003cli\u003eSoft-focus pigments that avoid harsh borders\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this feel drying or sticky on my lips?\u003c\/h3\u003e\n\u003cp\u003eNo — Cloud Whip is formulated for comfort. Hyaluronic acid and nourishing oils help maintain moisture, while the whipped texture reduces tackiness so lips feel cushiony rather than parched.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for lightweight hydration\u003c\/li\u003e\n  \u003cli\u003eCloudberry oil and marshmallow root extract to condition\u003c\/li\u003e\n  \u003cli\u003eNon-stiff finish that doesn’t cake or crack\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much coverage can I get and how do I apply it?\u003c\/h3\u003e\n\u003cp\u003eCoverage is medium-buildable: a single swipe gives a soft wash of color, and additional layers increase opacity without looking heavy. For the signature blurred edge, start with a dab in the center of the lips and gently blend outward with a fingertip.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer to medium payoff with easy layering\u003c\/li\u003e\n  \u003cli\u003eUse fingertip blending for a diffused look\u003c\/li\u003e\n  \u003cli\u003eApply with a lip brush for more precision if desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow durable is the wear and will it transfer?\u003c\/h3\u003e\n\u003cp\u003eCloud Whip strikes a balance between comfort and wearability: it holds color throughout daily activities but won’t lock lips into a stiff, transfer-proof shell. Expect moderate longevity with natural fade rather than patchy flaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSustains color for several hours with light touch-ups\u003c\/li\u003e\n  \u003cli\u003eFades evenly instead of flaking\u003c\/li\u003e\n  \u003cli\u003eLight transfer possible due to the creamy, non-drying finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Colourpop Cloud Whip is ideal for anyone who prefers a modern, lived-in lip look that feels soft and hydrated—perfect for people who dislike rigid mattes but want more pigment than a sheer balm. It suits everyday commuters, content creators seeking a camera-friendly finish, and those with normal to dry lips who want color without discomfort. If you like to build your intensity, enjoy fingertip-blending techniques, or want a cushiony alternative to traditional liquid lipsticks, Cloud Whip is a practical, trend-forward choice.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eDimethicone, Polyglyceryl-2 Triisostearate, Isododecane, Dimethicone\/Vinyl Dimethicone Crosspolymer, Isohexadecane, Disteardimonium Hectorite, Synthetic Wax, Propylene Carbonate, Phenoxyethanol, Sodium Hyaluronate, Rubus Chamaemorus Seed Oil, Althaea Officinalis Leaf\/Root Extract, Ethylhexyl Palmitate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Isobutylmethacrylate\/Bis-Hydroxypropyl Dimethicone Acrylate, Trihydroxystearin, Aluminum Hydroxide, Glucomannan. May Contain: Iron Oxide (CI 77491, 77492, 77499), Mica (CI 77019), Red 6 Lake (CI 15850), Red 7 (CI 15850), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Cloud Whip hydrating enough for dry lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it contains hyaluronic acid, cloudberry oil, and marshmallow root extract to help keep lips feeling soft and conditioned.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer Cloud Whip for fuller coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely — the whipped formula builds from sheer to medium without caking, allowing multiple thin layers for more intensity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ColourPop","offers":[{"title":"Default Title","offer_id":51487495422185,"sku":"B0G4NMF6BT","price":60.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/colourpop-cloud-whip-front-packaging_d0c9e875-ae22-47cc-8d6d-6612267a4fc4.jpg?v=1783272757","url":"https:\/\/cervaaustralia.com\/products\/colourpop-cloud-whip-liquid-lipstick-pretty-aura-whipped-soft-blur-color-with-hyaluronic-hydration","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}