{"product_id":"colourpop-cloud-whip-liquid-lipstick-in-a-haze-blurring-hydrating-soft-finish-0-12-fl-oz","title":"ColourPop Cloud Whip Liquid Lipstick — In a Haze, Blurring Hydrating Soft-Finish 0.12 fl oz","description":"\u003cp\u003e\u003cstrong\u003eColourPop Cloud Whip Liquid Lipstick is a whipped, blurring liquid lip formula that gives a soft-focus, cushiony finish while delivering buildable color and hydrating actives.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for anyone who wants the look of a velvety matte without the tight, drying feel, Cloud Whip combines a lightweight texture with nourishing ingredients like marshmallow root extract, cloudberry oil, and hyaluronic acid. The result is a cream-to-diffuse lip color that layers easily, softens lip lines, and feels comfortable for daily wear. It arrives in a 0.12 fl oz tube in the shade In a Haze — a wearable tone that blends with many skin tones and styling choices.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Cloud Whip achieve a blurred, non-matte appearance?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula uses a whipped, airy base that melts on contact and sheers out into a softly diffused veil of pigment rather than sitting as an opaque block of color. That creates a modern blurred edge and reduces the look of lip texture without heavy powdery finish.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWhipped, lightweight texture that blends easily with fingertips.\u003c\/li\u003e\n  \u003cli\u003eMedium-buildable pigmentation for sheer to more defined coverage.\u003c\/li\u003e\n  \u003cli\u003eSoft-focus finish that mimics the look of blurred lip lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it feel drying like traditional mattes?\u003c\/h3\u003e\n\n\u003cp\u003eNo — Cloud Whip is formulated to feel creamy and cushiony. It’s infused with hydrating actives that help maintain comfort throughout wear, so lips don’t feel tight or flaky like many matte liquid lipsticks.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid helps retain moisture at the surface of the lips.\u003c\/li\u003e\n  \u003cli\u003eMarshmallow root extract soothes and smooths for a softer feel.\u003c\/li\u003e\n  \u003cli\u003eCloudberry oil contributes lightweight nourishment and shine control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it to get the best blurred effect?\u003c\/h3\u003e\n\n\u003cp\u003eFor the signature diffused look, less is more. Dot a small amount to the center of the lips and gently press or blend outward with your fingertip. Layering builds color without losing the soft finish.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply a small dot to the center of upper and lower lips.\u003c\/li\u003e\n  \u003cli\u003eBlend outward with fingertip for a seamless, feathered edge.\u003c\/li\u003e\n  \u003cli\u003eLayer another light coat for more opacity while preserving the soft texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long will the color last and what should I expect during wear?\u003c\/h3\u003e\n\n\u003cp\u003eCloud Whip delivers medium-lasting wear typical of whipped liquid lipproducts; it resists everyday smudging but may fade with heavy eating or oily foods. Expect comfortable wear with gradual, natural fading rather than sharp patchy removal.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eResistant to light transfer for everyday activities.\u003c\/li\u003e\n  \u003cli\u003eFades evenly when reapplication is needed, due to its blendable formula.\u003c\/li\u003e\n  \u003cli\u003eReapply by layering without caking for refreshed color and finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ColourPop Cloud Whip is made for people who want a modern, wearable lip color that looks soft and blurred instead of flat matte. It’s ideal for those who prioritize comfort and hydration in lip makeup, enjoy buildable coverage, and prefer a natural yet polished finish for daily wear or layered evening looks.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eDimethicone, Polyglyceryl-2 Triisostearate, Isododecane, Dimethicone\/Vinyl Dimethicone Crosspolymer, Isohexadecane, Disteardimonium Hectorite, Synthetic Wax, Propylene Carbonate, Phenoxyethanol, Sodium Hyaluronate, Rubus Chamaemorus Seed Oil, Althaea Officinalis Leaf\/Root Extract, Ethylhexyl Palmitate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Isobutylmethacrylate\/Bis-Hydroxypropyl Dimethicone Acrylate, Trihydroxystearin, Aluminum Hydroxide, Glucomannan. May Contain: Iron Oxide (CI 77491, 77492, 77499), Mica (CI 77019), Red 6 Lake (CI 15850), Red 7 (CI 15850), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ColourPop Cloud Whip drying on lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, it’s formulated with hyaluronic acid, marshmallow root, and cloudberry oil for a cushiony, non-drying feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer the shade In a Haze for more coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is medium-buildable. Apply thin layers and blend outward until you reach desired opacity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ColourPop","offers":[{"title":"Default Title","offer_id":51487496831209,"sku":"B0G4NQQ8NP","price":60.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/colourpop-cloud-whip-front-packaging_12af86dc-23f5-4b0a-a426-f38566ca540a.jpg?v=1783272838","url":"https:\/\/cervaaustralia.com\/products\/colourpop-cloud-whip-liquid-lipstick-in-a-haze-blurring-hydrating-soft-finish-0-12-fl-oz","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}