{"product_id":"colourpop-cloud-whip-liquid-lipstick-cloudy-hour-whipped-blurred-finish-hydrating-with-hyaluronic-acid","title":"ColourPop Cloud Whip Liquid Lipstick — Cloudy Hour, whipped blurred finish, hydrating with hyaluronic acid","description":"\u003cp\u003e\u003cstrong\u003eColourpop Cloud Whip Liquid Lipstick in Cloudy Hour is a whipped, non-drying liquid lip that creates a soft blurred finish while hydrating with marshmallow, cloudberry oil, and hyaluronic acid.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eExperience a lightweight, airy liquid lipstick designed to give lips a lived-in, diffused look without the stiffness of traditional mattes. Colourpop's Cloud Whip balances buildable color with a cushiony feel, so you can layer from subtle tint to medium opacity while keeping lips comfortable. The Cloudy Hour shade falls into the everyday, wearable spectrum—ideal for soft-focus glam or everyday neutral wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow will Cloud Whip perform during a long day?\u003c\/h3\u003e\n\u003cp\u003eThe formula is built for comfort: it layers without feeling heavy and doesn’t cake or flake. While it’s not an extreme long-wear stain, it maintains color and a soft finish through normal activities and light eating.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium-buildable coverage that refreshes easily.\u003c\/li\u003e\n  \u003cli\u003eNon-drying whipped texture for all-day comfort.\u003c\/li\u003e\n  \u003cli\u003eTouch-ups blend seamlessly without patchiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the texture feel different from a regular liquid matte?\u003c\/h3\u003e\n\u003cp\u003eCloud Whip uses a whipped, airy base that mimics a blurred lip effect instead of drying down to a hard matte. The result is a soft-focus finish that sits on lips rather than sinking in, keeping edges diffused and natural-looking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWhipped consistency for a cushiony, mousse-like feel.\u003c\/li\u003e\n  \u003cli\u003eDiffuse finish that softens lip lines and edges.\u003c\/li\u003e\n  \u003cli\u003eBuildable pigment for customizable intensity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAre there hydrating ingredients in this Colourpop formula?\u003c\/h3\u003e\n\u003cp\u003eYes—Cloud Whip contains marshmallow root extract, cloudberry oil, and hyaluronic acid to help maintain moisture and comfort. These ingredients support a smoother lip surface and reduce the tight sensation often associated with liquid lipsticks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMarshmallow root extract soothes and softens the lip surface.\u003c\/li\u003e\n  \u003cli\u003eCloudberry oil contributes nourishing fatty acids for a supple feel.\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid helps retain hydration for a plumper appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Cloud Whip for the best blurred look?\u003c\/h3\u003e\n\u003cp\u003eFor a naturally diffused result, apply a small dot in the center of your lips and blend outward with your fingertip or a stippling brush. This technique creates a soft ombré effect while avoiding harsh lines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a light dot in the lip center to control intensity.\u003c\/li\u003e\n  \u003cli\u003eGently pat and blend outward—no precise lining required.\u003c\/li\u003e\n  \u003cli\u003eLayer in thin coats for medium coverage without cakiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Colourpop Cloud Whip Liquid Lipstick in Cloudy Hour suits anyone who prefers modern, wearable lip color with a soft-focus finish—ideal for those seeking a comfortable alternative to traditional mattes. It’s a good match for people who like buildable, everyday tones that enhance a natural makeup look, and for anyone who wants hydration and a blurred-edge aesthetic without fuss. Cruelty-free and fashion-forward, Cloud Whip is designed for everyday wearers, makeup minimalists, and beauty trend followers alike.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eDimethicone, Polyglyceryl-2 Triisostearate, Isododecane, Dimethicone\/Vinyl Dimethicone Crosspolymer, Isohexadecane, Disteardimonium Hectorite, Synthetic Wax, Propylene Carbonate, Phenoxyethanol, Sodium Hyaluronate, Rubus Chamaemorus Seed Oil, Althaea Officinalis Leaf\/Root Extract, Ethylhexyl Palmitate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Isobutylmethacrylate\/Bis-Hydroxypropyl Dimethicone Acrylate, Trihydroxystearin, Aluminum Hydroxide, Glucomannan. May Contain: Iron Oxide (CI 77491, 77492, 77499), Mica (CI 77019), Red 6 Lake (CI 15850), Red 7 (CI 15850), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Colourpop Cloud Whip drying on the lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—Cloud Whip is formulated with marshmallow, cloudberry oil, and hyaluronic acid to feel cushiony and non-drying.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I get a blurred lip effect with Cloud Whip?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Dot the product in the lip center and gently blend outward with fingers for a soft, diffused finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ColourPop","offers":[{"title":"Default Title","offer_id":51486441636073,"sku":"B0G4NQ9VR7","price":60.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/colourpop-cloud-whip-front-packaging_bc6b6754-4cec-4555-badb-57217a889cd4.jpg?v=1783221255","url":"https:\/\/cervaaustralia.com\/products\/colourpop-cloud-whip-liquid-lipstick-cloudy-hour-whipped-blurred-finish-hydrating-with-hyaluronic-acid","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}