{"product_id":"colourpop-bff-mascara-volumizing-lengthening-mascara-swell-season-deep-black-buildable-lift-with-twisted-nylon-brush-0-24-fl","title":"ColourPop BFF Mascara Volumizing \u0026 Lengthening Mascara — Swell Season Deep Black, Buildable Lift with Twisted Nylon Brush (0.24 fl","description":"\u003cp\u003e\u003cstrong\u003eColourPop BFF Mascara is a buildable, volumizing and lengthening mascara with a twisted nylon brush that lifts lashes without clumping or flaking.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to give lashes instant lift, fuller volume, and noticeable length, the BFF Mascara in Swell Season delivers a deep black finish while remaining easy to layer. Its specially shaped brush combs from root to tip so each lash is coated evenly, creating a bold but clean look that lasts through daily activities. The formula prioritizes buildability — you can add coats for stronger impact without the crunchy or flaky finish that some mascaras leave behind.\u003c\/p\u003e\n\n\u003ch3\u003eHow does BFF Mascara build volume without clumping?\u003c\/h3\u003e\n\u003cp\u003eThe formula and brush work together to deposit pigment and separation evenly, preventing clumps as you layer. A twisted nylon fiber brush spaces lashes and distributes product uniformly, so you can go from a natural daytime sweep to a dramatic evening look simply by adding more coats.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTwisted nylon fiber brush separates lashes for even application.\u003c\/li\u003e\n  \u003cli\u003eBuildable formula allows multiple coats without weighing lashes down.\u003c\/li\u003e\n  \u003cli\u003eDeep black pigment delivers bold payoff on first swipe.\u003c\/li\u003e\n  \u003cli\u003eNon-flaking finish keeps under-eye areas clean all day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara lift and lengthen short or straight lashes?\u003c\/h3\u003e\n\u003cp\u003eBFF Mascara is formulated to lift roots and extend tips, creating the appearance of longer, more lifted lashes even for shorter or straighter hair. Start at the base and wiggle the wand upward to catch each lash from root to tip for maximum lift and length.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRoot-to-tip application technique enhances lift and curl retention.\u003c\/li\u003e\n  \u003cli\u003eBrush design reaches inner and outer lashes for full coverage.\u003c\/li\u003e\n  \u003cli\u003eWorks with or without an eyelash curler for added versatility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and remove ColourPop BFF Mascara for best results?\u003c\/h3\u003e\n\u003cp\u003eFor best results, curl lashes first, then sweep the wand from base to tip while wiggling slightly to coat each hair. Layering is simple: wait a few seconds between thin coats until you reach the desired intensity. To remove, use an oil-based cleanser or makeup remover to dissolve pigment gently without tugging.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a lash curler for extra lift if desired.\u003c\/li\u003e\n  \u003cli\u003eApply thin coats, building gradually to avoid buildup.\u003c\/li\u003e\n  \u003cli\u003eRemove with oil-based cleansers to protect lash health.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula suitable for everyday wear and pairing with other eye products?\u003c\/h3\u003e\n\u003cp\u003eBFF Mascara is crafted for everyday use and layers well with eyeshadows and liners. Its non-flaking behavior means it won’t cause fallout on powder shadows, and the intense black tone complements both subtle and dramatic eye looks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePairs smoothly with powder or cream eye shadows without fallout.\u003c\/li\u003e\n  \u003cli\u003eBuildable effect works for minimal or glam routines.\u003c\/li\u003e\n  \u003cli\u003eCompact 0.24 fl oz tube fits travel and on-the-go touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ColourPop BFF Mascara is ideal for anyone seeking a reliable, everyday mascara that adds noticeable volume and length without clumping or flaking. Whether you prefer a natural, defined lash or a bold, layered effect, this mascara suits users with short, long, straight, or naturally curled lashes looking for a budget-friendly, versatile lash product.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Oryza Sativa (rice) Bran Wax, Stearic Acid, Palmitic Acid, Copernicia Cerifera (carnauba) Wax, Cyclopentasiloxane, Butylene Glycol, Vp\/va Copolymer, Euphorbia Cerifera (candelilla) Wax, C32-36 Isoalkyl Stearate , Polyhydroxystearic Acid, Acacia Senegal Gum, Phenoxyethanol, Methylglucamine, Stearyl Behenate, Polyvinyl Alcohol, Octyldodecanol, Panthenol, Aminomethyl Propanol, Cetearyl Alcohol, Polyglyceryl-3 Stearate, Triethoxycaprylylsilane, Myristic Acid, Ascorbyl Palmitate, Simethicone, Chlorphenesin, Nylon-6, Aluminum Dimyristate, Polysorbate 60, Disodium Stearoyl Glutamate, Methanol, Methyl Acetate, Silica. May Contain: Black 2 (ci 77266), Carmine (ci 75470), Chromium Hydroxide Green (ci 77289), Iron Oxides (ci 77491, Ci 77492, Ci 77499), Mica (ci 77019), Titanium Dioxide (ci 77891), Ultramarines (ci 77007).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does BFF Mascara flake during the day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the formula is designed to resist flaking and keep under-eye areas clean through normal daily wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove ColourPop BFF Mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Remove with an oil-based cleanser or makeup remover; massage gently to dissolve pigment without tugging lashes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ColourPop","offers":[{"title":"Default Title","offer_id":51486553047273,"sku":"B0DWS8RL77","price":60.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/colourpop-bff-mascara-front-packaging_9c158c27-07a8-47bc-b63f-9ab156c0e928.jpg?v=1783225577","url":"https:\/\/cervaaustralia.com\/products\/colourpop-bff-mascara-volumizing-lengthening-mascara-swell-season-deep-black-buildable-lift-with-twisted-nylon-brush-0-24-fl","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}