{"product_id":"clairol-professional-shimmer-lights-purple-shampoo-8-fl-oz-neutralizes-brass-restores-shine","title":"Clairol Professional Shimmer Lights Purple Shampoo 8 fl. oz — Neutralizes Brass \u0026 Restores Shine","description":"\u003cp\u003e\u003cstrong\u003eClairol Professional Shimmer Lights Purple Shampoo is a color-enhancing cleansing formula that tones down brass and yellowing in blonde, silver, gray and highlighted hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for color-maintenance between salon visits, this award-winning purple shampoo uses a violet pigment to counter warm undertones and protein to help refresh the look of treated hair. It cleanses while depositing cool pigments to restore brightness and reduce unwanted warmth, leaving hair shiny without heavy residue. Packaging may vary, but the formula aims to refresh faded highlights and neutralize yellow tones in lighter shades.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does it reduce brassiness?\u003c\/h3\u003e\n\u003cp\u003eYou can see tonal changes after one wash, especially on hair with surface-level yellowing. Results depend on how long the shampoo is left on the hair and the intensity of the brass. Use short contact times for maintenance and slightly longer applications for stronger toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible toning after a single use for many users\u003c\/li\u003e\n  \u003cli\u003eAdjust rinse time (30 seconds to 5 minutes) for light to stronger neutralizing\u003c\/li\u003e\n  \u003cli\u003eUse 1–2 times weekly to maintain ashy or cool tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on different shades: blonde, silver, gray, and highlights?\u003c\/h3\u003e\n\u003cp\u003eThis formula is formulated to brighten and refresh a range of lighter tones, from salon-blonde to natural silver or gray. Purple pigments target yellow and brass; protein enrichment helps maintain the hair’s appearance without heavy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlonde: refreshes faded or warm tones\u003c\/li\u003e\n  \u003cli\u003eSilver\/gray: reduces dull yellowing for cleaner-looking silver\u003c\/li\u003e\n  \u003cli\u003eHighlighted hair: revives contrast and shine between color services\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it safely in my routine?\u003c\/h3\u003e\n\u003cp\u003eReplace your regular shampoo once or twice a week with this purple shampoo, or use it as a corrective wash when brass appears. Because violet pigment deposits color, monitor contact time and frequency to avoid over-toning. Follow with a conditioner suited to your hair’s moisture needs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eLeave on briefly for maintenance, longer for stronger toning\u003c\/li\u003e\n  \u003cli\u003eComplement with a hydrating conditioner after use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat texture and finish can I expect after use?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo cleanses and lays down pigment without leaving heavy residue, aiming to restore shine and clarity to lighter hair colors. Protein-enriched ingredients help maintain hair body and manageability after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClear-to-violet lather that deposits cooling pigments\u003c\/li\u003e\n  \u003cli\u003eLeaves hair shiny and refreshed, not weighed down\u003c\/li\u003e\n  \u003cli\u003eRinses clean when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Clairol Professional Shimmer Lights Purple Shampoo is intended for people with salon-colored or natural lighter tones—blonde, highlighted, silver or gray hair—who want a straightforward maintenance product to neutralize yellowing and refresh cool tones between color appointments. It’s suitable for those seeking an occasional toning wash rather than a permanent color change. Always follow usage directions and adjust frequency to your hair’s response.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\/EAU, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, FRAGRANCE\/PARFUM, GLYCOL STEARATE, DISODIUM PHOSPHATE, SODIUM BENZOATE, RICINOLEAMIDOPROPYL ETHYLDIMONIUM ETHOSULFATE, COCAMIDE MEA, LINOLEAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CITRIC ACID, SALICYLIC ACID, HYDROLYZED VEGETABLE PROTEIN, TETRASODIUM EDTA, EXT. VIOLET 2, METHYLPARABEN, STEARAMIDE AMP, VIOLET 2.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Shimmer Lights purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times weekly for maintenance; increase contact time rather than frequency for stronger toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo permanently change my hair color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, it deposits temporary violet pigment to neutralize brass and rinses out over subsequent washes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Clairol Professional","offers":[{"title":"Default Title","offer_id":51486741004521,"sku":"B082B5GPTV","price":55.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/clairol-shimmer-lights-front-packaging_d9586785-6f2f-474a-9251-8226be0aac09.jpg?v=1783239077","url":"https:\/\/cervaaustralia.com\/products\/clairol-professional-shimmer-lights-purple-shampoo-8-fl-oz-neutralizes-brass-restores-shine","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}