{"product_id":"clairol-professional-purple-shampoo-for-blonde-gray-hair-16-fl-oz-neutralizes-brass-protein-enriched","title":"Clairol Professional Purple Shampoo for Blonde \u0026 Gray Hair, 16 fl. oz — Neutralizes Brass, Protein-Enriched","description":"\u003cb\u003eClairol Professional Shimmer Lights Purple Shampoo is a purple-toned cleansing formula that reduces brassy yellow tones on blonde, silver, gray, and highlighted hair.\u003c\/b\u003e\n\n\u003cp\u003eDesigned for color-maintained hair, this salon-favorite purple shampoo deposits cool pigments while gently cleansing, helping to refresh faded highlights and remove unwanted warmth. Its protein-enriched formula aims to leave hair looking brighter and feeling clean without heavy residue. Packaging may vary, but the 16 fl. oz size gives multiple applications for routine maintenance at home.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo correct brass and yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses violet pigments that counteract warm yellow and orange shades on lightened or naturally gray hair. When applied, the purple molecules neutralize unwanted warmth and reveal a cooler, refreshed tone after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments neutralize yellow and brassy undertones.\u003c\/li\u003e\n  \u003cli\u003eCleanses while depositing toning color.\u003c\/li\u003e\n  \u003cli\u003eWorks best when left on for a few minutes per instructions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out or leave residue on my hair?\u003c\/h3\u003e\n\u003cp\u003eClairol Professional formulates this product to refresh color without heavy buildup. It’s protein-enriched to support hair strength while rinsing clean, so hair can feel shiny rather than weighed down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRinses out to avoid greasy or stiff residue.\u003c\/li\u003e\n  \u003cli\u003eProtein content helps support strand condition during use.\u003c\/li\u003e\n  \u003cli\u003eSuitable for routine color upkeep when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Shimmer Lights to maintain cool tones?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on hair porosity, initial brass level, and desired toning intensity. Many users add it into their routine once or twice weekly; others alternate with a regular shampoo to avoid over-depositing violet pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse weekly for light maintenance on slightly warm tones.\u003c\/li\u003e\n  \u003cli\u003eUse 1–2 times weekly for more pronounced brass correction.\u003c\/li\u003e\n  \u003cli\u003eAlternate with a clarifying or regular shampoo to balance toning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on colored, highlighted, or natural gray hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is intended for blonde, silver, gray, and highlighted hair types. It helps refresh cool tones across chemically lightened and naturally pale hair without altering base color dramatically when used correctly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated and natural gray shades.\u003c\/li\u003e\n  \u003cli\u003eRefreshes highlights and reduces yellowing between salon visits.\u003c\/li\u003e\n  \u003cli\u003eNon-intense toning when used per directions—adjust time for stronger effect.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for anyone with blonde, silver, gray, or highlighted hair who wants an easy at-home maintenance step to minimize brassiness and keep cool tones bright. It suits people who prefer a rinse-out purple shampoo rather than a longer-lasting toner treatment, and those seeking a larger salon-sized bottle for regular use. Avoid daily overuse if you prefer minimal pigment deposit; follow timing suggestions to match your desired level of toning.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\/EAU, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, FRAGRANCE\/PARFUM, GLYCOL STEARATE, DISODIUM PHOSPHATE, SODIUM BENZOATE, RICINOLEAMIDOPROPYL ETHYLDIMONIUM ETHOSULFATE, COCAMIDE MEA, LINOLEAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CITRIC ACID, SALICYLIC ACID, HYDROLYZED VEGETABLE PROTEIN, TETRASODIUM EDTA, EXT. VIOLET 2, METHYLPARABEN, STEARAMIDE AMP, VIOLET 2.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave Shimmer Lights on my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave 1–5 minutes depending on desired toning; longer for stronger correction. Rinse thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated for color-treated, highlighted, and natural gray hair to reduce brassiness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Clairol Professional","offers":[{"title":"Default Title","offer_id":51485227876585,"sku":"B084D2165G","price":66.24,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/clairol-shimmer-lights-front-packaging.jpg?v=1783182608","url":"https:\/\/cervaaustralia.com\/products\/clairol-professional-purple-shampoo-for-blonde-gray-hair-16-fl-oz-neutralizes-brass-protein-enriched","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}