{"product_id":"clairol-professional-purple-shampoo-31-5-fl-oz-salon-size-neutralizes-brass-restores-shine","title":"Clairol Professional Purple Shampoo 31.5 fl. oz salon size — neutralizes brass, restores shine","description":"\u003cp\u003e\u003cstrong\u003eClairol Professional Shimmer Lights Purple Shampoo is a violet-tinted, protein-enriched cleansing formula designed to neutralize brassy yellow tones and refresh blonde, silver, gray, and highlighted hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis large 31.5 fl. oz salon-size bottle delivers a color-toning shampoo formulated to counteract unwanted warm undertones that develop between color services. The purple pigments deposit temporary cool tones while protein and conditioning agents cleanse and help restore shine without leaving heavy residue. Packaging may vary, but the active aim remains the same: keep cool shades looking bright, polished, and refreshed.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brass and yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe product uses violet-based pigments that neutralize warm, yellow, and brassy reflections on lightened or naturally gray hair. When applied, the purple tint counterbalances yellow on the color wheel so hair appears cooler and more luminous. The effect is gradual and builds with repeated use for tailored toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments deposit temporary neutralizing color.\u003c\/li\u003e\n  \u003cli\u003eProtein-enriched formula helps maintain hair structure while toning.\u003c\/li\u003e\n  \u003cli\u003eWorks during normal shampoo lather—no separate toner required.\u003c\/li\u003e\n  \u003cli\u003eResults increase with frequency and leave-in time per directions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it make my hair feel heavy or leave residue?\u003c\/h3\u003e\n\u003cp\u003eShimmer Lights is formulated to rinse clean and leave shine without weighing hair down. The balance of cleansing and conditioning ingredients removes dulling build-up while leaving strands soft rather than coated. For best results, follow with a lightweight conditioner or the matching Shimmer Lights conditioner if extra moisture or detangling is needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRinses clean to avoid visible residue or greasiness.\u003c\/li\u003e\n  \u003cli\u003eProtein and conditioning agents enhance smoothness, not heaviness.\u003c\/li\u003e\n  \u003cli\u003ePair with a light conditioner for dry or porous hair types.\u003c\/li\u003e\n  \u003cli\u003eUse frequency based on hair porosity and desired toning level.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use the purple shampoo to maintain cool tones?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on hair porosity, color intensity, and how quickly brass develops. Many users start with once or twice a week and adjust—more frequent use for very porous or warm-prone hair, less for delicate or already cool-toned hair. Shorter or longer rinse times also control how much pigment deposits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBegin with 1–2 times weekly, adjust as needed.\u003c\/li\u003e\n  \u003cli\u003eShort contact (30–60 seconds) for light toning; longer for stronger effect.\u003c\/li\u003e\n  \u003cli\u003eReduce frequency if purple tint becomes noticeable between washes.\u003c\/li\u003e\n  \u003cli\u003eCombine with professional color care for best long-term results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat hair types and colors benefit most from this shampoo?\u003c\/h3\u003e\n\u003cp\u003eThis formula is targeted for blonde, silver, gray, highlighted, and lightened hair that picks up yellow or brassy tones. It suits both natural grays that yellow with time and color-treated blondes looking to preserve coolness. While safe for many hair types, very dark hair will not show toning results the same way lighter hair will.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for lightened, highlighted, silver, and gray hair.\u003c\/li\u003e\n  \u003cli\u003eHelps refresh salon color between appointments.\u003c\/li\u003e\n  \u003cli\u003eNot intended to lighten hair or replace professional toners.\u003c\/li\u003e\n  \u003cli\u003eWorks on both natural and chemically treated light shades.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Clairol Professional Shimmer Lights Purple Shampoo in the 31.5 fl. oz size is aimed at anyone maintaining cool-toned blonde, silver, gray, or highlighted hair who wants a dependable at-home solution for diminishing brassiness. It’s also a practical choice for stylists and at-home users who need a larger bottle for frequent maintenance, offering salon-grade toning in a single cleansing step without heavy buildup.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\/EAU, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, FRAGRANCE\/PARFUM, GLYCOL STEARATE, DISODIUM PHOSPHATE, SODIUM BENZOATE, RICINOLEAMIDOPROPYL ETHYLDIMONIUM ETHOSULFATE, COCAMIDE MEA, LINOLEAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CITRIC ACID, SALICYLIC ACID, HYDROLYZED VEGETABLE PROTEIN, TETRASODIUM EDTA, EXT. VIOLET 2, METHYLPARABEN, STEARAMIDE AMP, VIOLET 2.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Shimmer Lights every wash?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can, but start with 1–2 times weekly and increase only if needed to avoid over-depositing purple pigment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo change my hair color permanently?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—pigments deposit temporarily and wash out; it does not permanently alter hair color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Clairol Professional","offers":[{"title":"Default Title","offer_id":51488347357417,"sku":"B08MCHN4HL","price":123.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/clairol-shimmer-lights-front-bottle_jpg.jpg?v=1783303782","url":"https:\/\/cervaaustralia.com\/products\/clairol-professional-purple-shampoo-31-5-fl-oz-salon-size-neutralizes-brass-restores-shine","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}