{"product_id":"cake-beauty-the-big-wig-shampoo-10-fl-oz-weightless-volumizing-cleanser-with-aloe-rice-soy-protein","title":"Cake Beauty The Big Wig Shampoo — 10 fl oz Weightless Volumizing Cleanser with Aloe, Rice \u0026 Soy Protein","description":"\u003cp\u003e\u003cstrong\u003eCake Beauty The Big Wig Shampoo is a weightless, volume-boosting cleanser infused with aloe vera, rice and soy proteins to hydrate and support fuller-looking hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis gently foaming shampoo combines lightweight moisture and protein-rich botanicals to lift strands without heavy residue. Designed for everyday use on all hair types, the formula focuses on creating body and manageability while delivering a playful lemon-cookie fragrance. Free from parabens, phthalates, sulfates and talc, it’s vegan and cruelty-free, blending performance-driven ingredients with sensory indulgence.\u003c\/p\u003e\n\n\u003ch3\u003eHow does The Big Wig Shampoo build volume without weighing hair down?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula pairs rice and soy proteins with aloe vera to condition cuticles while adding structure to the strand. These ingredients help create a fuller appearance by supporting lift at the root and smoothing mid-lengths for better hold from styling products.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eRice protein for lightweight strand support and added body\u003c\/li\u003e\n  \u003cli\u003eSoy protein to help strengthen and improve hair texture\u003c\/li\u003e\n  \u003cli\u003eAloe vera for hydration without heaviness\u003c\/li\u003e\n  \u003cli\u003eDesigned to rinse clean for effortless lift and movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo suit my hair type and daily routine?\u003c\/h3\u003e\n\n\u003cp\u003eThe Big Wig is formulated for all hair types and works well in routines that prioritize volume and light hydration. It’s appropriate for daily or frequent washing, especially when paired with the matching Big Wig conditioner and styling aids for maximum lift.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSafe for fine, medium, and thick hair seeking bounce\u003c\/li\u003e\n  \u003cli\u003eGentle enough for regular use without stripping natural oils\u003c\/li\u003e\n  \u003cli\u003eComplements volumizing mousse and dry texture spray in the Big Wig line\u003c\/li\u003e\n  \u003cli\u003eLeaves hair scented with a citrus and sweet bakery accord\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat fragrance and sensorial experience should I expect?\u003c\/h3\u003e\n\n\u003cp\u003eThe shampoo features Cake’s Lemon Cookie scent — a bright citrus top note of Meyer lemon with sweet baked sugar and creamy vanilla undertones. It creates an uplifting shower experience while leaving a lingering, gourmand freshness on hair without overpowering.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCitrus zest and juicy lemon top notes for an energetic opening\u003c\/li\u003e\n  \u003cli\u003eSmooth cookie dough and vanilla for warm, comforting depth\u003c\/li\u003e\n  \u003cli\u003eBalanced scent concentration designed to be noticeable but not cloying\u003c\/li\u003e\n  \u003cli\u003eWorks with other Big Wig products for a layered fragrance effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to get the best lift and manageability?\u003c\/h3\u003e\n\n\u003cp\u003eApply to wet hair, lather focusing on scalp and roots, then rinse thoroughly. Follow with The Big Wig Conditioner on mid-lengths and ends; when dry, add volumizing mousse or dry texture spray for added body and long-lasting style.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse a quarter-sized amount for short hair, more for long\/thick lengths\u003c\/li\u003e\n  \u003cli\u003eMassage into scalp to encourage lift and even cleansing\u003c\/li\u003e\n  \u003cli\u003eRinse, then condition primarily on ends to avoid flattening roots\u003c\/li\u003e\n  \u003cli\u003eStyle with Big Wig mousse or dry spray for enhanced volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? The Big Wig Volumizing Shampoo is for anyone wanting lightweight hydration and visible body—ideal for people with fine to medium hair seeking fuller-looking styles, those who wash frequently, or anyone who enjoys a sweet citrus bakery scent in their routine. If you prefer naturally driven, cruelty-free formulations that boost volume without heavy silicones or sulfates, this shampoo fits smoothly into a daily haircare lineup.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide Mea, Glycerin, Propanediol, Citric Acid, Sodium Benzoate, Sodium Chloride, Polyquaternium-7, Phenoxyethanol, Glycol Distearate, Polyquaternium-55, Polyquaternium-10, Chlorphenesin, Disodium Edta, Peg-7 Glyceryl Cocoate, Guar Hydroxypropyltrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Dimethicone, Panthenol, Hydrolyzed Rice Protein, Hydrolyzed Soy Protein, Aloe Barbadensis Leaf Juice, Cellulose, Benzyl Benzoate, Limonene, Parfum\/Fragrance\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is The Big Wig Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated without sulfates and harsh parabens, so it’s generally safe for color-treated hair when used as part of a gentle routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this volumizing shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily or every few days depending on oiliness; pair with the Big Wig conditioner for best manageability.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Cake Beauty","offers":[{"title":"Default Title","offer_id":51486007525609,"sku":"B07PH3PDG7","price":62.12,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/cake-beauty-big-wig-front-bottle.jpg?v=1783207917","url":"https:\/\/cervaaustralia.com\/products\/cake-beauty-the-big-wig-shampoo-10-fl-oz-weightless-volumizing-cleanser-with-aloe-rice-soy-protein","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}