{"product_id":"by-veira-sensitive-shampoo-for-itchy-scalp-10-1-fl-oz-color-safe-sulfate-free","title":"By Veira Sensitive Shampoo for Itchy Scalp — 10.1 fl oz, Color-Safe \u0026 Sulfate-Free","description":"\u003cp\u003e\u003cstrong\u003eBy Veira Sensitive Shampoo is a gentle, 10.1 fl oz vegan cleanser formulated to calm itchy scalps while moisturizing frizz-prone, color-treated hair without sulfates or silicones.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight shampoo is designed for people who need effective cleansing without harsh detergents or heavy silicones. Made in Sweden and B Corp certified, the formula focuses on minimizing irritation: it removes buildup and helps hair feel softer and more manageable while preserving color vibrancy. Ingredients are chosen to suit reactive or dry scalps and to fit clean-beauty routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo calm an itchy scalp?\u003c\/h3\u003e\n\u003cp\u003eThe formulation avoids common irritants and relies on mild surfactants and soothing additives to reduce sensations of itchiness. It cleans without aggressive stripping, helping to restore a calmer scalp environment over repeated use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild cleansing agents that remove oils and residue gently\u003c\/li\u003e\n  \u003cli\u003eSoothing components to reduce immediate irritation\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic, fragrance-minimal approach to lower irritation risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo is labeled color safe and formulated to cleanse without fading professional color treatments. Because it excludes sulfates and silicones, it preserves pigments and avoids leaving a heavy film that can dull shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and silicone-free base to protect color vibrancy\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing to maintain salon-applied pigments\u003c\/li\u003e\n  \u003cli\u003eDesigned to hydrate without weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it reduce frizz while still being lightweight?\u003c\/h3\u003e\n\u003cp\u003eThe product targets frizz by adding moisture and smoothing without heavy oils or silicones that build up. Hair feels softer and more manageable after rinsing, yet maintains natural movement and volume.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoisturizing ingredients to improve hair surface feel\u003c\/li\u003e\n  \u003cli\u003eNo heavy silicones, so styles hold and don’t become limp\u003c\/li\u003e\n  \u003cli\u003eSuitable for fine to medium hair types seeking frizz control\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow clean and ethical is the formulation?\u003c\/h3\u003e\n\u003cp\u003eBy Veira positions this shampoo within clean-beauty and ethical standards: it is 100% vegan, B Corp certified, and free from sulfates, silicones, parabens, and animal testing. Packaging and production follow responsible practices consistent with the brand’s Swedish formulation background.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free certification details\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, silicones, and parabens\u003c\/li\u003e\n  \u003cli\u003eB Corp-certified manufacturing and sustainability commitments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: If you have a dry, reactive, or easily irritated scalp and want a clean, color-safe shampoo that tames frizz without heavy buildup, this By Veira Sensitive Shampoo is built for you. It fits daily or frequent use, suits color-treated and chemically processed hair, and is a good choice for anyone pursuing vegan and hypoallergenic haircare.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its mild, sulfate-free formula is designed for frequent use on sensitive scalps without over-drying hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo strip my hair color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It’s formulated to be color-safe, cleansing gently to preserve color vibrancy while reducing buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"By Veira","offers":[{"title":"Default Title","offer_id":51486426169577,"sku":"B0CZT79WTX","price":60.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/by-veira-sensitive-shampoo-front-packaging.jpg?v=1783220679","url":"https:\/\/cervaaustralia.com\/products\/by-veira-sensitive-shampoo-for-itchy-scalp-10-1-fl-oz-color-safe-sulfate-free","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}