{"product_id":"by-nature-calming-face-serum-cica-10-niacinamide-with-willow-bark-lightweight-soothing-treatment-1-fl-oz","title":"By Nature Calming Face Serum — Cica + 10% Niacinamide with Willow Bark, Lightweight Soothing Treatment (1 fl. oz)","description":"\u003cp\u003e\u003cstrong\u003eBy Nature Calming Face Serum is a lightweight, soothing facial serum that blends cica, 10% niacinamide and willow bark to calm skin, refine texture and support a balanced barrier.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated in New Zealand, this purifying face serum combines plant-derived cica extract with a clinically effective 10% niacinamide concentration and willow bark as a gentle salicylic-acid alternative. The result is a fast-absorbing treatment designed to hydrate, reduce visible congestion and promote a smoother, more even-looking complexion without heavy oils or parabens.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this serum calm and soothe irritated skin?\u003c\/h3\u003e\n\u003cp\u003eThe serum uses cica (asiaticoside-rich plant extract) to help visibly reduce redness and provide immediate cooling comfort. Lightweight carriers let the active botanicals sink in quickly so skin feels less reactive while still receiving hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCica extract to soothe and support the skin’s natural barrier\u003c\/li\u003e\n  \u003cli\u003eNon-greasy base for quick absorption\u003c\/li\u003e\n  \u003cli\u003eParaben-free formulation to minimize irritation risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the 10% niacinamide help with texture and pores?\u003c\/h3\u003e\n\u003cp\u003eAt 10% concentration, niacinamide works to regulate sebum appearance and improve surface texture over time, helping pores look smaller and skin appear more even. Regular use alongside willow bark can reduce the look of congestion and create a smoother skin finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e10% niacinamide for brightness and pore refinement\u003c\/li\u003e\n  \u003cli\u003eWillow bark provides a gentle exfoliating action without strong acids\u003c\/li\u003e\n  \u003cli\u003eLight formula suitable under moisturizers and makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I include this serum in my daily skincare routine?\u003c\/h3\u003e\n\u003cp\u003eApply a few drops to cleansed face and neck, morning and\/or evening, before moisturizer and sunscreen. Because the texture is thin and fast-absorbing, it layers easily with vitamin C serums, creams or oils without pilling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after cleansing and toning, before heavier treatments\u003c\/li\u003e\n  \u003cli\u003eWorks well under SPF during daytime routines\u003c\/li\u003e\n  \u003cli\u003eSuitable for layering with other targeted actives\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin types and concerns is this serum best for?\u003c\/h3\u003e\n\u003cp\u003eThis serum is created to be broadly compatible: it hydrates dry skin, calms sensitivity-prone complexions, and helps combination or oily skin manage pore appearance. It’s meant to support barrier resilience while addressing texture and mild congestion.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGood for dry, sensitive, combination and oily skin types\u003c\/li\u003e\n  \u003cli\u003eIdeal for texture refinement, redness reduction and hydration\u003c\/li\u003e\n  \u003cli\u003eFree from parabens and cruelty-free, made with New Zealand ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want a single, multipurpose serum that soothes irritation, targets visible pores and refines texture without heavy oils or harsh exfoliants, By Nature Calming Face Serum is suited for daily use. It’s a practical pick for people seeking clean, effective skincare from a New Zealand brand—especially those looking to balance and calm their skin while improving overall surface tone and feel.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this serum every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply once or twice daily after cleansing; follow with moisturizer and SPF in the morning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated to be gentle with cica and willow bark, but patch-test if you have very reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"By Nature","offers":[{"title":"Default Title","offer_id":51486805950697,"sku":"B0BDJ5HRJ2","price":60.02,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/by-nature-calming-face-serum-front-label.jpg?v=1783240620","url":"https:\/\/cervaaustralia.com\/products\/by-nature-calming-face-serum-cica-10-niacinamide-with-willow-bark-lightweight-soothing-treatment-1-fl-oz","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}