{"product_id":"bumble-and-bumble-full-potential-hair-preserving-shampoo-6-7-fl-oz-exfoliating-lightweight-formula-for-reduced-breakage-and-fu","title":"Bumble and bumble. Full Potential Hair Preserving Shampoo — 6.7 fl oz, exfoliating lightweight formula for reduced breakage and fu","description":"\u003cp\u003e\u003cstrong\u003eBumble and bumble Full Potential Hair Preserving Shampoo is an exfoliating cleanser designed to help reduce breakage and support the appearance of fuller, stronger hair when used as part of the Full Potential regimen.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo combines gentle exfoliation with a lightweight lather to remove scalp and follicle-clogging buildup that can make hair more prone to snapping and thinning. Formulated for people noticing breakage or reduced density, the product is intended to work in tandem with the matching Full Potential conditioner and booster to improve manageability and the look of hair health over time. Consumer testing on a combined regimen reported higher styling ease and stronger-feeling hair after consistent use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help with breakage-prone hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses mild exfoliating agents to sweep away sebum, product residue, and shed cells at the scalp surface, creating a cleaner foundation for hair fibers. Cleaner follicles can help reduce friction and entanglement that contribute to snapping during styling or brushing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eExfoliating action targets scalp buildup that can impair hair strength.\u003c\/li\u003e\n  \u003cli\u003eLightweight cleansing avoids weighing down fine or thinning hair.\u003c\/li\u003e\n  \u003cli\u003eDesigned to be used with the Full Potential conditioner and booster for cumulative benefit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect and how fast will I see them?\u003c\/h3\u003e\n\u003cp\u003eIn consumer testing of the three-step Full Potential system, most participants noticed improved manageability and hair that felt stronger after four weeks of regular use. Individual outcomes vary depending on hair type, frequency of use, and other care practices.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e86% reported easier styling after four weeks in consumer testing.\u003c\/li\u003e\n  \u003cli\u003e80% said hair felt stronger and looked healthier in the same study.\u003c\/li\u003e\n  \u003cli\u003eBest results when incorporated consistently into a complete regimen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the shampoo for best effect?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, gently massage into the scalp to create a lather that lifts buildup, then rinse thoroughly. Follow with the Full Potential Conditioner and, if using, the Booster to maximize the system’s intended effects on breakage and appearance of fullness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair, focus the massage at the roots and scalp.\u003c\/li\u003e\n  \u003cli\u003eRinse fully to remove loosened residue and exfoliants.\u003c\/li\u003e\n  \u003cli\u003ePair with Full Potential Conditioner and Booster for regimen results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo suitable for my hair type and concerns?\u003c\/h3\u003e\n\u003cp\u003eThe product is formulated for all hair textures that experience breakage or appear thinner, including fine, chemically treated, and naturally low-density hair. Because of its lightweight cleansing profile, it works for both daily and less frequent wash routines depending on scalp needs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRecommended for breakage-prone or thinning hair across textures.\u003c\/li\u003e\n  \u003cli\u003eLight formula avoids flattening fine strands while cleansing effectively.\u003c\/li\u003e\n  \u003cli\u003eSafe to include in color- or chemically-treated hair care routines when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is aimed at people noticing increased hair breakage, reduced fullness, or styling difficulty who want a targeted cleansing step that supports a fuller-looking, stronger-feeling result when paired with complementary products. It suits anyone seeking a non-heavy, scalp-focused cleanser as part of a routine to address mechanical breakage and buildup-related concerns rather than medical hair loss treatment.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water\\Aqua\\Eau, Sodium Laureth Sulfate, Lauramidopropyl Betaine, Fragrance (Parfum), Creatine, Trisodium Glycyrrhizate, Centella Asiatica (Hydrocotyl) Extract, Caffeine, Rosmarinus Officinalis (Rosemary) Leaf Extract, Yeast Extract\\Faex\\Extrait De Levure, Saccharomyces Lysate (Yeast) Extract, Betula Alba (Birch) Extract, Menthol, Acetyl Glucosamine, Poria Cocos (Hoelen Mushroom) Extract, Polygonum Cuspidatum Root Extract, Phytantriol, Pantethine, Panthenyl Ethyl Ether, Panthenol, Cholesterol, Polyquaternium-7, Lauramine Oxide, Peg-150 Distearate, Sodium Chloride, Ethylhexyl Methoxycinnamate, Laureth-4, Laureth-23, Potassium Sulfate, Citric Acid, Bht, Coumarin, Linalool, Benzyl Salicylate, Limonene, Butylphenyl Methylpropional, Trisodium Hedta, Phenoxyethanol\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it's lightweight and suitable for frequent use, but adjust frequency by your scalp's oiliness and tolerance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product regrow hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No medical claims—it's designed to reduce breakage and improve the appearance of fullness when used as a regimen.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Bumble and bumble.","offers":[{"title":"Default Title","offer_id":51487850660073,"sku":"B013XDK0BO","price":117.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/bumble-and-bumble-front-packaging-full-potential-shampoo_jpg.jpg?v=1783293813","url":"https:\/\/cervaaustralia.com\/products\/bumble-and-bumble-full-potential-hair-preserving-shampoo-6-7-fl-oz-exfoliating-lightweight-formula-for-reduced-breakage-and-fu","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}