{"product_id":"botanic-hearth-purple-shampoo-16-fl-oz-for-blonde-silver-gray-hair-sulfate-free-lavender-formula","title":"Botanic Hearth Purple Shampoo 16 fl oz — For Blonde, Silver \u0026 Gray Hair, Sulfate-Free Lavender Formula","description":"\u003cp\u003e\u003cstrong\u003eBotanic Hearth Purple Shampoo is a 16 fl oz color-correcting cleanser that neutralizes yellow and brassy tones while hydrating and strengthening blonde, silver, and gray hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated with lavender oil, vitamin E, and rosemary oil, this sulfate- and paraben-free purple shampoo gently refreshes cool tones without over-drying. The formula combines toning pigments with conditioning botanicals to leave color-treated or naturally light hair looking brighter, softer, and less brassy after a few uses. Use it as a weekly toner or more often for stronger discoloration control.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brassiness without drying hair out?\u003c\/h3\u003e\n\n\u003cp\u003eInstead of relying solely on aggressive detergents, this purple shampoo balances toning pigments with moisturizing ingredients that help maintain hair elasticity and shine. Lavender oil and vitamin E provide conditioning benefits, while the purple pigments deposit temporary cool tones to counteract warm cast.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eViolet pigments neutralize yellow and orange tones on contact.\u003c\/li\u003e\n  \u003cli\u003eLavender oil and vitamin E help retain moisture and softness.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants cleanse without stripping natural oils.\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Botanic Hearth Purple Shampoo for best results?\u003c\/h3\u003e\n\n\u003cp\u003eFrequency depends on your starting shade and porosity: once a week suits most blondes and lightly brassy greys, while more porous or heavily brassy hair may benefit from two shorter treatments each week. Keep initial applications brief and increase contact time gradually if you need stronger toning, watching the color outcome between uses.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNormal brassiness: use once weekly for maintenance.\u003c\/li\u003e\n  \u003cli\u003eModerate brassiness: use 1–2 times weekly with shorter rinses.\u003c\/li\u003e\n  \u003cli\u003eHigh porosity or strong brass: perform spot tests and adjust timing.\u003c\/li\u003e\n  \u003cli\u003eFollow with a moisturizing conditioner to lock in hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on both natural gray hair and color-treated blonde?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the purple pigments target warm undertones in both natural gray and dyed blonde hair, helping to restore cooler, more neutral appearances. Because the formula is free of sulfates and parabens and includes nourishing oils, it is gentle enough for regular use on color-treated strands while still delivering visible toning effects on natural gray.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNeutralizes yellow tones on natural gray and silver hair.\u003c\/li\u003e\n  \u003cli\u003eRefreshes and extends salon color for treated blondes.\u003c\/li\u003e\n  \u003cli\u003eFormulated to minimize fading of professional color.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair feeling conditioned rather than brittle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styling or care tips help maximize the shampoo’s benefits?\u003c\/h3\u003e\n\n\u003cp\u003eCombine the purple shampoo with a hydrating conditioner and limit high-heat styling to preserve tone and reduce breakage. Use lukewarm water for rinsing and consider a weekly deep-conditioning mask if your hair is chemically processed or particularly dry.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eRinse with cool to lukewarm water to seal the cuticle.\u003c\/li\u003e\n  \u003cli\u003eAlways follow with a moisturizing conditioner or mask.\u003c\/li\u003e\n  \u003cli\u003eLimit use of hot tools and heat protectants to prevent fading.\u003c\/li\u003e\n  \u003cli\u003ePerform a patch test if you’ve never used a purple formula before.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Botanic Hearth Purple Shampoo is designed for anyone with blonde, silver, or gray hair—whether naturally light or color-treated—who wants to reduce warm tones while preserving moisture and shine. It’s a good pick for people seeking a gentle, plant-forward toning option free from sulfates and parabens, and for salon clients who want to stretch the life of their color between appointments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eDeionized purified water, Decyl glucoside, Cocamidopropyl betaine, Cocamidopropyl hydroxysultaine, Disodium lauryl sulfosuccinate, Sodium C14-16 olefin sulfonate, Panax ginseng root extract, Curcuma longa(Turmeric) root extract, Polygonum multiflorum root, Cocamide MIPA, Disodium laureth sulfosuccinate, Argania spinosa kernel argan oil, Coconut Oil, Polyquaternium 80, Polyquaternium 71, Biotin(Vitamin H), Nigella sativa oil, Phyllanthus emblica, Serenoa serrulata extract, Hibiscus rosa-sinensis extract, Nicotinic acid niacin, Beta sitosterol, Camelia sinensis, Tea Tree Oil, Sorbitan oleate, Peppermint Oil, Urtica dioica extract, Cedrus atiantica oil, Rosmarinus officinalis, Soy isoflavone, Zinc pyrithione, Tocopherol_vitamin E_, Phenoxyethanol, Salvia sclarea oil, Ethylhexyl glycerin, Hexylene glycol, Citrus medica limonum oil, Caprylyl, Decyclucoside crosspolymer, citric acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this purple shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate- and paraben-free formula is designed to tone without stripping salon color when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave it on to tone brassiness?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with 1–2 minutes and increase gradually; most users see results within a few short applications.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Botanic Hearth","offers":[{"title":"Default Title","offer_id":51485303308521,"sku":"B0DNFRRP4V","price":67.27,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/botanic-hearth-front-bottle-16oz_5f05481a-0c1e-4d7d-b7cd-2ec80d2bb7dc.jpg?v=1783184759","url":"https:\/\/cervaaustralia.com\/products\/botanic-hearth-purple-shampoo-16-fl-oz-for-blonde-silver-gray-hair-sulfate-free-lavender-formula","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}