{"product_id":"bleach-london-pearlescent-toning-shampoo-iridescent-purple-8-45-oz-paraben-free-toning-for-blonde-hair","title":"Bleach London Pearlescent Toning Shampoo — Iridescent Purple 8.45 oz, Paraben-Free Toning for Blonde Hair","description":"\u003cp\u003e\u003cstrong\u003eBleach London Pearlescent Toning Shampoo is a color-depositing purple shampoo that gently cleanses bleached blonde hair while neutralizing brassy yellow tones and adding a soft pearly purple sheen.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis toning shampoo is formulated to refresh and enhance pastel, pearly finishes on lightened hair without heavy pigments. It’s designed to both counteract warm, brassy undertones and gradually build a delicate iridescent purple cast when used regularly. The formula cleanses and conditions so strands feel soft, shiny, and more manageable between salon visits, and it pairs with the matching conditioner to intensify the pearlescent effect.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brassy yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe product uses violet-based color-depositing pigments to neutralize unwanted yellow and gold hues left after bleaching. Each wash deposits a small amount of cool-toned purple to counteract warmth, leaving hair looking brighter and more balanced.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments that offset yellow undertones\u003c\/li\u003e\n  \u003cli\u003eFrequent use maintains cooler, salon-refreshed color\u003c\/li\u003e\n  \u003cli\u003eFormulated to cleanse while toning, not just coat the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it build or maintain pearly purple color over time?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo is designed for gradual color deposit rather than a one-time dramatic dye. With repeated applications it layers soft pinky-purple tones to create a subtle iridescent or pearlescent finish while you wash, letting you control intensity by frequency and contact time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShort washes for light, playful sheen\u003c\/li\u003e\n  \u003cli\u003eLonger or more frequent use for stronger pastel purple\u003c\/li\u003e\n  \u003cli\u003eWorks best on pre-lightened hair for visible pearlescent results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it damage or dry out bleached hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes conditioning agents to help replenish moisture as it tones, aiming to keep strands soft and manageable. It’s meant to be used as part of a routine with the matching conditioner to maximize hydration and preserve the finish without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eConditioning ingredients to enhance softness and shine\u003c\/li\u003e\n  \u003cli\u003eParaben-free formulation to reduce some harsh additives\u003c\/li\u003e\n  \u003cli\u003eBest paired with Pearlescent Conditioner for extra nourishment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to get the best pearly effect?\u003c\/h3\u003e\n\u003cp\u003eApply to wet, pre-shampooed or freshly wet hair and leave in for a short time to deposit color; adjust timing to reach desired intensity. Rinse thoroughly, then follow with the Pearlescent Conditioner to lock in tone and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a 1–3 minute leave for subtle sheen\u003c\/li\u003e\n  \u003cli\u003eIncrease to 5–10 minutes for more noticeable pearlescent purple\u003c\/li\u003e\n  \u003cli\u003eUse 1–3 times weekly depending on how bold you want the tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is best suited for people with lightened, bleached, or very pale blonde hair who want to neutralize brassiness while introducing a soft pearly purple tint. It’s a good choice for anyone seeking an easy at-home toning step to refresh pastel or iridescent blondes without heavy commitment, and for those who prefer moisturizing toners that pair with a conditioner to maintain hair health and shine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Ammonium Lauryl Sulfate, Sodium Chloride, Polyquaternium-7, Polyquaternium-10, Panthenol, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Wheat Amino Acids, Parfum (Fragrance), Hexyl Cinnamal, Limonene, Tetrasodium EDTA, Citric Acid, Phenoxyethanol, Triethylene Glycol, Sodium Benzoate, Basic Red 51, Basic Violet 2, Acid Violet 43 (Ext. Violet 2).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this toning shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times weekly; adjust frequency and leave time to control how much pearly purple builds up.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it work on dark hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for bleached or very light blonde hair; results on dark hair will be minimal and mainly visible on previously lightened sections.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":51486007623913,"sku":"B07P8VTXPQ","price":64.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/bleach-london-pearlescent-shampoo-front-packaging.jpg?v=1783207916","url":"https:\/\/cervaaustralia.com\/products\/bleach-london-pearlescent-toning-shampoo-iridescent-purple-8-45-oz-paraben-free-toning-for-blonde-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}