{"product_id":"baxter-of-california-mens-daily-fortifying-shampoo-16-oz-fresh-mint-strengthens-gentle-cleanse","title":"Baxter of California Men's Daily Fortifying Shampoo — 16 oz Fresh Mint, Strengthens \u0026 Gentle Cleanse","description":"\u003cp\u003e\u003cstrong\u003eBaxter of California Daily Fortifying Shampoo is a nutrient-rich 16 oz daily shampoo that gently cleanses all hair types while strengthening strands and leaving a fresh mint scent.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis daily shampoo combines fortifying ingredients like hydrolyzed wheat protein and vitamin E with coconut fruit extract and a cooling mint fragrance to support manageable, nourished hair without stripping moisture. Formulated as the first step in a two-part strengthening routine, it removes sweat, dirt, and product build-up while helping hair feel smoother and more resilient. The formula balances effective cleansing with conditioning agents so you can use it every day as part of a simple grooming ritual.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo clean without over-drying my hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses a blend of gentle surfactants and conditioning polymers to lift away impurities yet maintain moisture. Cocamidopropyl betaine and sodium laureth sulfate work together to create a rich lather while polyquaternium-10 and glycerin help retain softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBalanced surfactants for effective but gentle cleansing\u003c\/li\u003e\n  \u003cli\u003ePolyquaternium-10 and glycerin for slip and hydration\u003c\/li\u003e\n  \u003cli\u003eFormulated to be used daily without leaving hair brittle\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat strengthening ingredients are included and what do they do?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo features hydrolyzed wheat protein and vitamin E to support stronger-looking hair and help reduce breakage from everyday styling. Coconut fruit extract supplies natural nutrients that contribute to overall hair health and scalp comfort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrolyzed wheat protein helps reinforce hair fiber\u003c\/li\u003e\n  \u003cli\u003eTocopherol (vitamin E) provides antioxidant support in the formula\u003c\/li\u003e\n  \u003cli\u003eCoconut fruit extract nourishes and soothes dry scalp areas\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the scent and sensation be overpowering?\u003c\/h3\u003e\n\u003cp\u003eThe product delivers an invigorating mint sensation that refreshes during use and leaves a subtle, clean fragrance after rinsing. The fragrance is formulated to be noticeable but not overwhelming, making it suitable for daily routines and layering with other grooming products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCooling mint adds sensory refreshment in-shower\u003c\/li\u003e\n  \u003cli\u003eLight, fresh fragrance that doesn’t mask cologne\u003c\/li\u003e\n  \u003cli\u003eLeaves hair smelling clean without heavy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it with other Baxter of California products?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo is designed to pair with Baxter of California Daily Fortifying Conditioner and other grooming essentials to complete a strengthening system. Combining the shampoo and conditioner helps deliver both cleansing and conditioning benefits for a smoother styling base.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks best when followed by Daily Fortifying Conditioner\u003c\/li\u003e\n  \u003cli\u003eCompatible with exfoliating body bars for an everyday set\u003c\/li\u003e\n  \u003cli\u003eAvailable in a 16 oz size for regular at-home use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Men and anyone seeking a daily shampoo that balances cleansing with fortification. Ideal for all hair types, including those looking to improve manageability, refresh their scalp, or switch to a daily product with a revitalizing mint scent. It’s also a thoughtful grooming gift when paired with Baxter of California conditioner or body care items.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eB074P68Q4P\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated with gentle cleansers and conditioning agents for safe daily use on all hair types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it work with a dry scalp?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The coconut extract and vitamin E help nourish and soothe dry scalp, while salicylic acid assists with mild exfoliation.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Baxter of California","offers":[{"title":"Default Title","offer_id":51487722045673,"sku":"B074P68Q4P","price":109.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/baxter-of-california-shampoo-front-16oz.jpg?v=1783289096","url":"https:\/\/cervaaustralia.com\/products\/baxter-of-california-mens-daily-fortifying-shampoo-16-oz-fresh-mint-strengthens-gentle-cleanse","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}