{"product_id":"bask-lather-strengthen-hair-shampoo-xl-16-oz-sulfate-free-ph-balanced-repair","title":"BASK \u0026 LATHER Strengthen Hair Shampoo XL 16 oz — Sulfate-Free, pH‑Balanced Repair","description":"\u003cp\u003e\u003cstrong\u003eBASK \u0026amp; LATHER Strengthen Hair Shampoo is an all-natural, pH-balanced cleanser formulated to fortify strands, soothe the scalp, and support healthier hair over time.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNamed for clean, effective care, this shampoo combines botanical actives like castor oil, raw honey, shea butter, and vitamin E into a gentle formula that removes buildup without stripping natural oils. Free from sulfates, silicones, parabens, mineral oil, artificial fragrance, and dyes, it’s cruelty-free and safe for color-treated, textured, or fine hair. The XL 16 oz size gives long-lasting value for daily or regular use, and it pairs well with BASK \u0026amp; LATHER Replenish Conditioner to seal and soften cuticles after washing.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help strengthen fragile or damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe blend focuses on fortifying the hair shaft and improving elasticity so strands resist breakage. Nourishing lipids and antioxidants support stronger fibers while gentle surfactants clean without weakening the cuticle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCastor oil helps condition and adds shine to dry ends.\u003c\/li\u003e\n  \u003cli\u003eShea butter supplies moisture to reduce brittleness.\u003c\/li\u003e\n  \u003cli\u003eVitamin E provides antioxidant support for stressed hair.\u003c\/li\u003e\n  \u003cli\u003epH-balanced cleansing preserves natural scalp oils and cuticle integrity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for color-treated or textured hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula avoids harsh sulfates and silicones that strip color or weigh textured hair down. It cleanses gently while maintaining moisture balance, making it compatible with many styling and coloring routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and silicone-free to protect color longevity and curl definition.\u003c\/li\u003e\n  \u003cli\u003eHydrating ingredients reduce frizz and enhance manageability for textured hair.\u003c\/li\u003e\n  \u003cli\u003eSafe for frequent use when paired with a conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is the recommended way to use the 16 oz XL bottle for best results?\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly, apply a small, concentrated amount to the scalp, massage to create a light lather, then rinse completely. For extra conditioning, follow with Replenish Conditioner or a leave-in treatment on ends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed depending on oiliness and styling frequency.\u003c\/li\u003e\n  \u003cli\u003eApply more to the scalp, less to mid-lengths and ends to avoid buildup.\u003c\/li\u003e\n  \u003cli\u003eRinse well and follow with conditioner for added softness and detangling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich ingredients are intentionally left out, and why does that matter?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is formulated without sulfates, silicones, parabens, mineral oils, fragrances, and dyes to reduce irritation, prevent residue, and keep hair lightweight. That makes the product gentler for sensitive scalps and easier to pair with other haircare products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo sulfates to avoid aggressive stripping of natural oils.\u003c\/li\u003e\n  \u003cli\u003eNo silicones to prevent long-term buildup and dulling of hair.\u003c\/li\u003e\n  \u003cli\u003eNo parabens or artificial fragrance for a cleaner ingredient profile.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: BASK \u0026amp; LATHER Strengthen Hair Shampoo XL is aimed at anyone wanting a cleaner, stronger foundation for haircare — from people repairing damage from heat or color to those with naturally textured or fine hair seeking safer daily cleansing. If you prioritize botanical ingredients, a pH-aware formula, and a cruelty-free approach, the 16 oz size gives sustained use and value while supporting a gentler routine for healthier-looking hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s sulfate-free and gentle, so it cleanses without stripping color when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I shampoo with this formula?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily or as needed; adjust frequency based on oiliness, activity level, and styling products used.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"BASK \u0026 LATHER","offers":[{"title":"Default Title","offer_id":51487824937193,"sku":"B0FT4V54PK","price":121.81,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/bask-lather-strengthen-shampoo-front-bottle.jpg?v=1783292657","url":"https:\/\/cervaaustralia.com\/products\/bask-lather-strengthen-hair-shampoo-xl-16-oz-sulfate-free-ph-balanced-repair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}