{"product_id":"awapuhi-wild-ginger-nourishing-shampoo-ultra-rich-color-safe-33-8-fl-oz-hydrating-keratin-care","title":"Awapuhi Wild Ginger Nourishing Shampoo — Ultra-Rich Color-Safe, 33.8 fl. oz, Hydrating Keratin Care","description":"\u003cp\u003e\u003cstrong\u003eAwapuhi Wild Ginger by Paul Mitchell is an ultra-rich, color-safe shampoo formulated to gently cleanse, restore moisture and reinforce dry, damaged, or color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade formula blends Hawaiian awapuhi extract with an exclusive keratin protein complex to improve manageability and surface shine while helping preserve color. Free from common sulfates (SLS, SLES, ALS) and parabens, the shampoo removes impurities without stripping pigments or natural oils. Packaged using post-consumer recycled content, each 33.8 fl. oz. bottle reflects Paul Mitchell’s sustainability steps and professional heritage.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect color while cleansing?\u003c\/h3\u003e\n\n\u003cp\u003eThe formulation avoids harsh sulfates that can fade dye and instead uses milder surfactants to lift dirt and excess oil. At the same time, conditioning agents and proteins coat strands to reduce cuticle roughness so color sits more evenly and lasts longer between touch-ups.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMild, non-stripping cleansers instead of SLS\/SLES\/ALS\u003c\/li\u003e\n  \u003cli\u003eProtein blend that helps smooth cuticles and lock in pigment\u003c\/li\u003e\n  \u003cli\u003eMoisture-balancing awapuhi extract to prevent dryness-related fading\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes it good for dry or damaged hair?\u003c\/h3\u003e\n\n\u003cp\u003eThis shampoo focuses on replenishment: keratin-derived ingredients rebuild structure along the hair shaft while awapuhi extract restores moisture balance. Regular use improves comb-through ease and reduces the appearance of brittleness without weighing hair down.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eKeraTriplex keratin complex to fortify weakened strands\u003c\/li\u003e\n  \u003cli\u003eHydrating awapuhi to enhance softness and manageability\u003c\/li\u003e\n  \u003cli\u003eLight conditioning agents that detangle and reduce breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it every day, and what will I notice after a few uses?\u003c\/h3\u003e\n\n\u003cp\u003eThe gentle, salon-strength formula is safe for frequent use; many users report smoother texture and more radiant color after several washes. You’ll likely notice improved slip for easier styling and a ginger-tea fragrance that provides a subtle, refreshing scent.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDaily-safe cleansing without harsh detergents\u003c\/li\u003e\n  \u003cli\u003eSmoother, shinier hair within a few wash cycles\u003c\/li\u003e\n  \u003cli\u003eRefreshing ginger tea aroma that’s not overpowering\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy choose this bottle if I care about sustainability?\u003c\/h3\u003e\n\n\u003cp\u003ePaul Mitchell uses at least 25% post-consumer recycled (PCR) material in the bottle or tube, so packaging waste is reduced. Because PCR colors and finishes vary, each container may look slightly different—an intentional result of recycled content rather than a manufacturing flaw.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eContains a minimum of 25% PCR packaging material*\u003c\/li\u003e\n  \u003cli\u003eVariation in bottle color is normal and expected\u003c\/li\u003e\n  \u003cli\u003eSupports professional salons through brand partnerships\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e*Percentages may vary; excludes closures.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eWho is this for: This Awapuhi Wild Ginger Nourishing Shampoo is designed for anyone with dry, chemically treated, or damaged hair who wants a richer cleanse that preserves color and adds moisture. It’s a fit for salon clients, color-treated hair owners, and people seeking a gentler daily shampoo with professional-grade ingredients and mindful packaging.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Laureth-23, Laureth-4, Trimethylsiloxyamodimethicone, Sodium Lauryl Sulfoacetate, Glycol Distearate, Polyquaternium-10, Hedychium Coronarium (White Ginger) Root Extract, Camellia Sinensis Leaf Extract, Citrus Aurantifolia Peel Extract, Keratin, Hydrolyzed Keratin, Oxidized Keratin, Hydrolyzed Wheat Protein, Glycerin, Sodium Chloride, Bioflavonoids, Polyquaternium-5, Sodium Sulfate, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Magnesium Nitrate, Magnesium Chloride, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Parfum (Fragrance), Limonene, Benzyl Salicylate, Hexyl Cinnamal, Linalool\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Awapuhi Wild Ginger shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated without SLS\/SLES\/ALS and includes proteins and conditioning agents to help protect color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily; its gentle surfactants cleanse without over-drying or stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Awapuhi Wild Ginger","offers":[{"title":"Default Title","offer_id":51488513425641,"sku":"B0042X83UA","price":164.64,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/awapuhi-wild-ginger-front-bottle-paul-mitchell.jpg?v=1783304069","url":"https:\/\/cervaaustralia.com\/products\/awapuhi-wild-ginger-nourishing-shampoo-ultra-rich-color-safe-33-8-fl-oz-hydrating-keratin-care","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}