{"product_id":"aveeno-color-protect-strengthen-shampoo-fresh-12-fl-oz-sulfate-free-with-oat-blackberry-quinoa-protein","title":"Aveeno Color Protect Strengthen Shampoo, Fresh 12 fl oz — Sulfate-Free with Oat, Blackberry \u0026 Quinoa Protein","description":"\u003cstrong\u003eA nourishing, sulfate-free shampoo that soothes the scalp and helps protect color-treated hair using oat, blackberry extract, and quinoa protein.\u003c\/strong\u003e\n\n\u003cp\u003eThis shampoo combines the calming power of oat with antioxidant-rich blackberry and quinoa protein to help strengthen strands and preserve hair color. Formulated without sulfates, parabens, or dyes, it aims to reduce breakage and support a healthier scalp environment while leaving hair with a fresh, farm-inspired fragrance.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this formula protect color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe blend targets weakened areas by reinforcing the hair shaft with quinoa protein and shielding color from fading with gentle, non-stripping cleansing agents. Oat, listed first in the ingredients, helps maintain a balanced scalp which can reduce stress on roots and extend vibrant color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eQuinoa protein helps fortify fragile strands and reduce breakage.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants clean without removing color pigments.\u003c\/li\u003e\n  \u003cli\u003eOat supports a calm, balanced scalp to promote healthier hair growth.\u003c\/li\u003e\n  \u003cli\u003eBlackberry extract adds antioxidant support and a light, fresh scent.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help if my hair is prone to breakage or heat damage?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is designed to strengthen hair and reduce breakage from mechanical and thermal styling. Regular use can make strands more resilient by replenishing protein and preserving the hair’s natural moisture balance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProtein-rich quinoa helps rebuild and strengthen weakened fibers.\u003c\/li\u003e\n  \u003cli\u003eFree from harsh sulfates that can dry and weaken hair over time.\u003c\/li\u003e\n  \u003cli\u003eOat helps retain moisture to minimize brittleness from heat styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the scent and feel suitable for everyday use?\u003c\/h3\u003e\n\u003cp\u003eThe fragrance is described as fresh and farm-inspired, created to be pleasant without overpowering. The texture lathers gently and rinses clean, making it suitable for frequent washing while leaving a light, natural aroma.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFresh blackberry notes for a subtle fruity scent.\u003c\/li\u003e\n  \u003cli\u003eLight lather that rinses easily and doesn’t weigh hair down.\u003c\/li\u003e\n  \u003cli\u003eFormulated to be gentle enough for regular, repeated use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients are avoided and why does that matter?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo intentionally omits sulfates, parabens, and artificial dyes to protect color-treated hair and reduce scalp irritation for sensitive users. Avoiding these common additives helps preserve natural oils and color vibrancy while offering a milder cleansing experience.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo sulfates — gentler cleansing that helps maintain color.\u003c\/li\u003e\n  \u003cli\u003eNo parabens — avoids certain preservatives that some consumers prefer to skip.\u003c\/li\u003e\n  \u003cli\u003eNo added dyes — reduces potential scalp sensitivity and product staining.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for people with color-treated or heat-styled hair who want a gentler daily shampoo that focuses on strengthening and scalp comfort. It's a good match for anyone seeking a cleaner ingredient profile—free of sulfates, parabens, and dyes—while still wanting effective cleansing and a fresh, natural fragrance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eColloidal Oatmeal Extract, Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Distearate, Rubus Villosus (Blackberry) Fruit Extract, Hydrolyzed Quinoa, PEG-7 Amodimethicone, Polyquaternium-22, Polyquaternium-39, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Laureth-4, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Glycerin, Citric Acid, Sodium Citrate, Hexylene Glycol, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated without sulfates, parabens, and dyes to help preserve color and reduce fading.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s gentle enough for regular use; frequency depends on hair type and styling habits.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveeno","offers":[{"title":"Default Title","offer_id":51486003396841,"sku":"B07HMP33Q1","price":62.72,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/aveeno-blackberry-quinoa-shampoo-front-bottle.jpg?v=1783207792","url":"https:\/\/cervaaustralia.com\/products\/aveeno-color-protect-strengthen-shampoo-fresh-12-fl-oz-sulfate-free-with-oat-blackberry-quinoa-protein","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}