{"product_id":"aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-travel-1-7-fl-oz-lightweight-abyssinian-oil","title":"Aveda Shampure Nurturing Shampoo for Fine-to-Medium Hair — Travel 1.7 fl oz, Lightweight Abyssinian Oil","description":"\u003cp\u003e\u003cstrong\u003eAveda Shampure Nurturing Shampoo is a gentle, 96% naturally derived daily formula that cleanses and adds weightless nourishment and shine to fine-to-medium hair with abyssinian oil and a calming blend of 25 plant and flower essences.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for everyday use, this travel-size 1.7 fl oz bottle delivers Aveda’s signature Shampure aroma—featuring lavender, ylang ylang and petitgrain—while providing lightweight conditioning without silicones. The formula follows ISO 16128 guidelines for naturally derived content and omits animal-derived ingredients, synthetic fragrance, sulfates (SLS\/SLES), parabens, phthalates and mineral oil. It’s an option for people who want a soothing scent and soft, shiny hair without heavy build-up.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Shampure gently cleanse fine to medium hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses mild surfactants to remove dirt and excess oil while preserving natural moisture, which helps prevent the flattening effect heavier cleansers can cause on fine strands. Gentle foaming gives a clean feel without stripping the hair’s natural oils.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild, sulfate-free surfactant blend for gentle cleansing\u003c\/li\u003e\n  \u003cli\u003eFormulated to preserve body and movement in fine hair\u003c\/li\u003e\n  \u003cli\u003eLeaves hair touchable, not stiff or weighed down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat benefits does abyssinian oil provide in this formula?\u003c\/h3\u003e\n\u003cp\u003eAbyssinian oil is included to mimic the shine and slip traditionally achieved with silicones, delivering lightweight nourishment that smooths cuticles and increases manageability. It’s chosen for a non-greasy finish appropriate for finer hair types.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight conditioning to boost shine without weight\u003c\/li\u003e\n  \u003cli\u003eImproves comb-through and reduces friction\u003c\/li\u003e\n  \u003cli\u003eHelps hair look smoother while maintaining body\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy is the Shampure aroma notable and how will it affect my routine?\u003c\/h3\u003e\n\u003cp\u003eThe iconic Shampure scent blends 25 pure plant and flower essences, creating a calming aromatic experience during hair care that many users describe as spa-like. The scent layers well with other unscented or lightly scented hair products and is also available across Aveda body products for a consistent fragrance experience.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIncludes lavender, ylang ylang and petitgrain for a soothing aroma\u003c\/li\u003e\n  \u003cli\u003eDesigned to be subtle yet long-lasting on damp hair\u003c\/li\u003e\n  \u003cli\u003eAvailable across Aveda’s body and home lines for matching scent routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this product fit into a daily hair care system?\u003c\/h3\u003e\n\u003cp\u003eShampure Nurturing Shampoo is intended as the cleansing step for fine to medium hair; follow with a light conditioner if you need extra detangling or moisture. Because it cleanses without heavy buildup, it pairs well with leave-in treatments or styling products that add volume or hold.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed for normal oil levels\u003c\/li\u003e\n  \u003cli\u003eFollow with a lightweight conditioner for added detangling\u003c\/li\u003e\n  \u003cli\u003eCompatible with styling products aimed at volume or texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for people with fine to medium hair who want a gentle daily cleanser that adds shine and manageability without silicones or harsh sulfates, and who appreciate a calming, plant-based fragrance. It’s also suitable for travelers looking for a compact, natural-leaning shampoo option and for anyone building a scent-coordinated routine across hair and body care.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Shampure shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s gentle and sulfate-free, suitable for many color-treated hair types; always patch-test with your color routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily or as needed; its mild formula is designed for frequent cleansing of fine to medium hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":51485960077545,"sku":"B07M9G9DKB","price":62.14,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/aveda-shampure-front-packaging_8c2cef54-f410-4e7c-a58d-30799929380a.jpg?v=1783205969","url":"https:\/\/cervaaustralia.com\/products\/aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-travel-1-7-fl-oz-lightweight-abyssinian-oil","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}