{"product_id":"aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-33-8-fl-oz-abyssinian-oil-lightweight-hydration","title":"Aveda Shampure Nurturing Shampoo for Fine to Medium Hair — 33.8 fl oz, Abyssinian Oil \u0026 Lightweight Hydration","description":"\u003cstrong\u003eAveda Shampure Nurturing Shampoo is a gentle, daily cleanser that nourishes fine to medium hair while delivering the brand’s calming Shampure aroma.\u003c\/strong\u003e\n\n\u003cp\u003eThis formula balances lightweight hydration with a clean rinse, using 96% naturally derived ingredients (per ISO 16128) and abyssinian oil to impart shine without heaviness. Free from silicones, SLS\/SLES, synthetic fragrance, parabens and animal-derived ingredients, it’s designed to refresh hair and scalp while leaving a soft, floral herbal scent built from 25 plant and flower essences.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo care for fine to medium hair?\u003c\/h3\u003e\n\u003cp\u003eShampure is formulated to cleanse without weighing strands down. Abyssinian oil mimics the smoothing properties of traditional silicones but absorbs more readily, helping hair feel soft and look glossy without flattening natural volume.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight conditioning from abyssinian oil\u003c\/li\u003e\n  \u003cli\u003eRemoves dirt, oil and product buildup gently\u003c\/li\u003e\n  \u003cli\u003eLeaves hair easy to style and manage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the aroma unique and how long does it last?\u003c\/h3\u003e\n\u003cp\u003eThe signature Shampure scent blends 25 pure plant and flower essences, including lavender, ylang ylang and petitgrain, to create a calm, herbal-floral fragrance. The scent lingers subtly on hair after use, creating a fresh, spa-like finish without harsh synthetic perfumes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e25 plant and flower essences for a layered aroma\u003c\/li\u003e\n  \u003cli\u003eNatural botanical notes rather than synthetic perfume\u003c\/li\u003e\n  \u003cli\u003eGentle, long-lasting scent suitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo clean-beauty friendly and what ingredients are omitted?\u003c\/h3\u003e\n\u003cp\u003eAveda’s Shampure formula emphasizes naturally derived components and omits many common cosmetic additives. You won’t find silicones, SLS\/SLES, synthetic fragrance, parabens, phthalates, mineral oil, or animal-derived ingredients in this bottle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e96% naturally derived ingredients (ISO 16128)\u003c\/li\u003e\n  \u003cli\u003eFree from silicones, SLS\/SLES and synthetic fragrance\u003c\/li\u003e\n  \u003cli\u003eVegan, Leaping Bunny approved and B Corp certified\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eUse Shampure as a daily shampoo: apply to wet hair, lather, then rinse thoroughly. For extra conditioning, follow with a lightweight conditioner suited to fine or medium hair to maintain volume while sealing moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into scalp and hair, rinse fully\u003c\/li\u003e\n  \u003cli\u003ePair with a weightless conditioner for added manageability\u003c\/li\u003e\n  \u003cli\u003eWorks well for daily cleansing and refreshing between washes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Shampure Nurturing Shampoo is ideal for people with fine to medium hair seeking a mild, daily cleanser that provides nourishment and shine without heaviness. It’s a good fit for anyone who prefers plant-derived ingredients, a subtle botanical scent, and formulations free from silicones and harsh detergents. If you enjoy the Shampure aroma, consider pairing the shampoo with Aveda’s matching body and home fragrance products for a cohesive sensory routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Shampure Shampoo safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated as a gentle daily shampoo for fine to medium hair, free from SLS\/SLES and silicones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo weigh down my fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Unlikely. Abyssinian oil provides lightweight conditioning that adds shine without heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":51487997296873,"sku":"B000VHEFP8","price":197.98,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/aveda-shampure-front-bottle_64b16cf5-6e72-452e-a9b5-de9ee5e79ca0.jpg?v=1783299330","url":"https:\/\/cervaaustralia.com\/products\/aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-33-8-fl-oz-abyssinian-oil-lightweight-hydration","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}