{"product_id":"aveda-pure-abundance-volumizing-shampoo-for-fine-hair-6-7-fl-oz-95-naturally-derived-lightweight-volume","title":"Aveda Pure Abundance Volumizing Shampoo for Fine Hair — 6.7 fl oz, 95% Naturally Derived, Lightweight Volume","description":"\u003cp\u003e\u003cstrong\u003eAveda Pure Abundance Volumizing Shampoo is a lightweight, 95% naturally derived cleanser that lifts fine hair by removing product build-up and excess oil while leaving a botanical jasmine-peppermint aroma.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo is formulated specifically for fine hair that needs more body without heaviness. Its soft gel transforms into a rich lather that cleans away residue and oil, helping strands appear fuller and move more freely. The scent is Aveda’s Pure-Fume blend — a floral, minty mix of jasmine, peppermint, palmarosa and ylang-ylang — for a sensory wash that feels salon-refined at home.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this shampoo increase volume on thin or flat hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses a botanical volumizing blend, including distilled amaranth seed extract, to gently plump hair fibers and reduce friction so each strand sits loftier. Used with the matching conditioning rinse, Aveda reports noticeably more volume compared with unwashed hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAmaranth seed extract is distilled to act like a peptide for even hair plumping.\u003c\/li\u003e\n  \u003cli\u003eSoft gel texture creates a creamy lather that lifts rather than weighs down.\u003c\/li\u003e\n  \u003cli\u003eDesigned to remove product build-up and excess oil that flattens roots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work if I use lots of styling products?\u003c\/h3\u003e\n\u003cp\u003eYes — it’s designed to remove build-up from styling creams, sprays and oils so hair regains natural movement. A thorough rinse and repeat when needed helps ensure residues are cleared for visible lift.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTargets silicone and waxy residues to refresh the hair shaft.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing preserves hair texture while clearing deposits.\u003c\/li\u003e\n  \u003cli\u003ePair with the Volumizing Conditioning Rinse to maintain touchable softness and body.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to get the best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage into the scalp until it foams, then rinse. Repeat if hair feels heavy or especially product-laden; follow with Aveda Pure Abundance Volumizing Conditioning Rinse to finish and amplify body.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed based on oiliness and product use.\u003c\/li\u003e\n  \u003cli\u003eMassage at roots to dislodge buildup; focus lengthwise for even cleansing.\u003c\/li\u003e\n  \u003cli\u003eFinish with cold-water rinse for added shine if desired.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo aligned with clean-beauty and ethical standards?\u003c\/h3\u003e\n\u003cp\u003eAveda formulates this shampoo to be 95% naturally derived and fully vegan, and the brand holds B Corp certification and Leaping Bunny approval. Packaging and ingredient choices reflect Aveda’s sustainability commitments rather than clinical claims.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e95% naturally derived formulations with plant and flower essences.\u003c\/li\u003e\n  \u003cli\u003e100% vegan ingredients; cruelty-free certification noted.\u003c\/li\u003e\n  \u003cli\u003eMade and sold by a Certified B Corporation focused on environmental responsibility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Pure Abundance Volumizing Shampoo is intended for people with fine or limp hair who want lightweight lift and clearer roots without heavy conditioners. It suits anyone seeking a botanically scented, salon-grade clarifying shampoo that pairs with a volumizing conditioner to maximize body and manageability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater Aqua Eau , Cocamidopropyl Hydroxysultaine , Ammonium Lauryl Sulfate , Disodium Laureth Sulfosuccinate , Decyl Glucoside , Amaranthus Caudatus Seed Extract , Hydrolyzed Rice Protein , Sodium Gluconate , Cocamidopropyl Pg-dimonium Chloride Phosphate , Polysorbate 20 , Citric Acid , Ammonium Sulfate , Polyquaternium-10 , Fragrance (parfum) , Jasmine Oil\/extract , Cananga Odorata Oil\/extract , Pelargonium Graveolens (geranium) Flower Oil , Mentha Piperita (peppermint) Oil , Pogostemon Cablin (patchouli) Oil , Limonene , Benzyl Benzoate , Geraniol , Eugenol , Linalool , Menthol , Linalyl Acetate , Citronellol , Beta-caryophyllene , Benzyl Alcohol , Pinene , Geranyl Acetate , Sodium Citrate , Phenoxyethanol , Potassium Sorbate , Sodium Benzoate , Benzoic Acid ILN54465 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Pure Abundance safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s safe for color-treated hair; it gently removes residue without stripping dye if rinsed properly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this volumizing shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily or as needed depending on oil and product build-up; repeat the wash for heavier residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":51489964654825,"sku":"B0FL9WY1ZQ","price":105.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/aveda-pure-abundance-front-bottle.jpg?v=1783307842","url":"https:\/\/cervaaustralia.com\/products\/aveda-pure-abundance-volumizing-shampoo-for-fine-hair-6-7-fl-oz-95-naturally-derived-lightweight-volume","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}