{"product_id":"aveda-men-pure-formance-thickening-paste-2-5-oz-instant-thickening-pliable-natural-hold","title":"Aveda Men Pure-Formance Thickening Paste — 2.5 oz, Instant Thickening \u0026 Pliable Natural Hold","description":"\u003cstrong\u003eAveda Men Pure-Formance Thickening Paste is a 91% naturally derived styling paste that instantly makes hair appear thicker while delivering a pliable, natural-looking hold.\u003c\/strong\u003e\n\nA practical multi-use paste designed for men's hair, this formula centers on amla, a plant-derived ingredient that helps each strand appear fuller from root to tip. Lightweight and versatile, the paste styles damp or dry hair without a heavy, greasy finish. It avoids animal-derived ingredients, mineral oil, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors, and aligns with Aveda’s vegan and cruelty-free certifications.\n\n\u003ch3\u003eHow quickly will I see thicker-looking hair?\u003c\/h3\u003e\n\u003cp\u003eYou should notice fuller-looking strands right after application because the paste gives immediate visual and tactile thickness without buildup. Results depend on hair type and amount applied, but the effect is instant and adjustable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant visual thickening after styling\u003c\/li\u003e\n  \u003cli\u003eWorks on damp or dry hair for flexible routines\u003c\/li\u003e\n  \u003cli\u003eBuildable—use a small amount first, add more as needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of hold and finish does this paste provide?\u003c\/h3\u003e\n\u003cp\u003eThe product offers a versatile, pliable hold that lets you shape hair throughout the day while maintaining movement. The finish reads as natural rather than shiny, so styles look textured and effortless rather than stiff or overworked.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePliable hold for reworkable styles\u003c\/li\u003e\n  \u003cli\u003eNatural, low-shine finish for texture without grease\u003c\/li\u003e\n  \u003cli\u003eSuitable for short to medium lengths and varied styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the paste for best results?\u003c\/h3\u003e\n\u003cp\u003eWarm a pea-sized amount between your palms and distribute evenly through damp or dry hair, focusing on roots for lift or ends for texture. You can layer a second small amount for extra definition; too much product can weigh hair down, so start light.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWork between palms to warm and loosen the formula\u003c\/li\u003e\n  \u003cli\u003eApply to roots for lift or to lengths for texture\u003c\/li\u003e\n  \u003cli\u003eStyle with fingers or a comb; reworkable throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this paste safe for my scalp and my values?\u003c\/h3\u003e\n\u003cp\u003eThe formula is largely plant-derived (91% per ISO 16128) and formulated without common synthetic or animal-derived ingredients, aligning with vegan and cruelty-free standards. It’s free from several debated additives, making it suitable for those who prioritize cleaner label grooming products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e91% naturally derived ingredients, including amla\u003c\/li\u003e\n  \u003cli\u003eNo animal-derived ingredients or synthetic fragrance\u003c\/li\u003e\n  \u003cli\u003eAveda is vegan, a Certified B Corp, and Leaping Bunny approved\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for?\n\nThis thickening paste is aimed at men who want fuller-looking hair with flexible control—ideal for those with fine to medium hair seeking instant volume or anyone who prefers a natural, textured finish instead of a glossy or rigid look. It’s also a good pick for shoppers who want plant-forward, cruelty-free grooming products that can be used in quick morning routines or for on-the-go touch-ups.\n\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Hydrogenated Castor Oil, Canola Oil Huile De Colza, Oryza Sativa (rice) Bran Wax, C14-22 Alcohols, Dimethicone, Glycerin, Jojoba Esters, Peg-40 Hydrogenated Castor Oil, Cetearyl Alcohol, Alcohol Denat., Aluminum Starch Octenylsuccinate, Coco-glucoside, Glycyrrhiza Inflata Root Extract, Orbignya Oleifera (babassu) Seed Oil, Yeast Extract Faex Extrait De Levure, Glycine Soja (soybean) Oil, Ursolic Acid, Rosmarinus Officinalis (rosemary) Leaf Extract, Emblica Officinalis Fruit Extract, Calophyllum Inophyllum Seed Oil, Hydrolyzed Algin, Tocopherol, Sodium Chloride, C12-20 Alkyl Glucoside, Peg-100 Stearate, Zea Mays (corn) Starch, Silica, Glyceryl Stearate, Pvp, Starch Hydroxypropyltrimonium Chloride, Fragrance (parfum), Coumarin, Limonene, Linalool, Citronellol, Geraniol, Eugenol, Farnesol, Citral, Benzyl Benzoate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol ILN51310 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this paste on dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to dry hair for texture and definition, or to damp hair for lift and longer-lasting hold.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product make my hair greasy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. Its lightweight, natural-finish formula adds thickness without a heavy or oily feel.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":51488031604969,"sku":"B01N17SFYB","price":111.54,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/aveda-men-thickening-paste-front-jar.jpg?v=1783300799","url":"https:\/\/cervaaustralia.com\/products\/aveda-men-pure-formance-thickening-paste-2-5-oz-instant-thickening-pliable-natural-hold","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}